1. Student's full name: Vuong Minh Hue 2. Gender: Female
3. Date of birth: January 2, 1986
4. Place of birth: Bac Ninh
5. Decision on student admission No. 1765/2018/QD – XHNV – SDH dated June 28, 2018, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: (record the types of changes and the corresponding timeframes)
7. Thesis title: The issue of corporate culture in Hanoi's online newspapers.
8. Major: Journalism; Code: 8320101.01
9. Scientific supervisor: Assoc. Prof. Dr. Ngo Van Gia, Hanoi University of Culture
10. Summary of thesis results: The issue of corporate culture in the three online newspapers was approached according to thematic groups: the adaptation and development of businesses in the new era in the context of new economic and technological conditions; the relationship between corporate culture and the brand of the business; the importance of developing corporate culture; and promoting the building and development of corporate culture. All three online newspapers paid a certain level of attention to the issue of corporate culture through a significant number of articles. The frequency of appearance of each type of news article on corporate culture in online newspapers is news, interviews, reports, and commentary. Among these, news articles consistently account for a relatively high percentage, while interviews account for the lowest percentage. The requirements for online newspapers communicating about corporate culture are also relatively strict: requirements regarding the editorial board's perspective and understanding; and requirements regarding the quality and content of the online journalistic works. Regarding the requirements for reporters and journalists, and finally, the technical infrastructure requirements for online journalism… Online newspapers need to diversify their methods of dissemination, such as organizing live and online forums; and incorporating articles with multiple multimedia elements. This will maximize the advantages of online journalism compared to other traditional forms of journalism.
11. Practical applications: applications in the management and creation of journalistic works for newsrooms.
12. Future research directions: Based on the implementation model as carried out in this thesis, research could be applied to other issues directly related to the author's work, such as cultural heritage preservation and contemporary literary and artistic creation in journalism.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Vuong Minh Hue 2. Sex: Female
3. Date of birth: January 2, 1986 4. Place of birth: Bac Ninh
5. Admission decision number: 1765/2018/QD-XHNV-SĐ dated: June 28, 2018 of the Principal of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: No
7. Official thesis title: Corporate culture issue on Hanoi's electronic journals
8. Major: Journalism Code: 8320101.01
9. Supervisors: Associate Prof. Dr. Ngo Van Gia - Hanoi University of Culture
10. Summary of the findings of the thesis: The issue of corporate culture in 3 electronic journals is approximately according to the following groups of topics: the adaptation and development of enterprises in the new era in the face of new economic and technical contexts; the relationship between corporate culture and corporate brand; the importance of developing corporate culture; promoting the construction and development of corporate culture. All 3 electronic journals have paid a certain degree of attention to corporate culture through a considerable number of articles. The actual frequency of appearance of each genrs about corporate culture in electronic journals is news, interviews, reportages and comments. In which, the news genre always accounts for a fairly high percentage, while the interview accounts for the lowest percentage. The requirements set for electronic journals on corporate culture are also quite strict: requirements on opinion and perception of the newspaper office; the quality and content of propaganda for electronic journals works; the requirements for reporters, journalists and finally the technical background requirements for electronic journalism... Electronic journals need to diversify methods of propaganda on electronic such as organizing live and online forums; articles that incorporate a variety of multimedia elements. Thereby promoting optimally the outstanding advantages of electronic newspapers compared to other traditional journals forms.
11. Practical applicability, if any: application in the management and creation of journalistic works for newspaper offices
12. Further research directions, if any: Based on the deployment model as done in the thesis, it is possible to apply research to some other issues directly related to the author's work such as the conservation of cultural heritage, the problem of literary composition, and the problem of cultural heritage, the problem of literary and artistic creation in journalism today.
13. Thesis-related publications: No
