1. Student's name: Vuong Minh Hue 2. Gender: Female
3. Date of birth: January 2, 1986
4. Place of birth: Bac Ninh
5. Student recognition decision No. 1765/2018/QD – XHNV – SDH dated June 28, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: (record the types of changes and corresponding times)
7. Thesis topic: Corporate culture issues in Hanoi's electronic newspapers
8. Major: Journalism; Code: 8320101.01
9. Scientific advisor: Associate Professor, Dr. Ngo Van Gia, Hanoi University of Culture
10. Summary of the thesis results: The issue of corporate culture in 3 electronic newspapers is approached according to the following groups of topics: the adaptation and development of enterprises in the new era in the context of new economics and technology; the relationship between corporate culture and corporate brands; the importance of developing corporate culture; promoting the construction and development of corporate culture. All 3 electronic newspapers pay a certain level of attention to the issue of corporate culture through a significant number of articles. The current frequency of each type of news article about corporate culture in electronic newspapers is news, interviews, reports and comments. Of which, the news genre always accounts for a fairly high proportion, while interviews account for the lowest proportion. The requirements for electronic newspapers communicating about corporate culture are also relatively strict: requirements on the issue of editorial opinions and perceptions; on the quality and content of propaganda for electronic press works; requirements for reporters, journalists and finally requirements for technical platforms for e-newspaper activities... E-newspapers need to diversify their methods of propaganda on e-newspapers such as organizing live and online forums; articles integrating many multimedia elements. From there, optimize the outstanding advantages of e-newspapers compared to other traditional forms of journalism.
11. Practical applicability: application in management and creation of journalistic works for editorial offices.
12. Further research directions: Based on the implementation model as implemented in the thesis, it is possible to apply research to a number of other issues directly related to the author's work such as the issue of preserving cultural heritage, the issue of literary and artistic creation in the press today.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Vuong Minh Hue 2. Sex: Female
3. Date of birth: January 2, 1986 4. Place of birth: Bac Ninh
5. Admission decision number: 1765/2018/QD-XHNV-SĐ dated: June 28, 2018 of the Principal of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: No
7. Official thesis title: Corporate culture issue on Hanoi's electronic journals
8. Major: Journalism Code: 8320101.01
9. Supervisors: Associate Prof. Dr. Ngo Van Gia - Hanoi University of Culture
10. Summary of the findings of the thesis: The issue of corporate culture in 3 electronic journals is approximately according to the following groups of topics: the adaptation and development of enterprises in the new era in the face of new economic and technical contexts; the relationship between corporate culture and corporate brand; the importance of developing corporate culture; promoting the construction and development of corporate culture. All 3 electronic journals have paid a certain degree of attention to corporate culture through a considerable number of articles. The actual frequency of appearance of each genrs about corporate culture in electronic journals is news, interviews, reportages and comments. In which, the news genre always accounts for a fairly high percentage, while the interview accounts for the lowest percentage. The requirements set for electronic journals on corporate culture are also quite strict: requirements on opinion and perception of the newspaper office; the quality and content of propaganda for electronic journals works; the requirements for reporters, journalists and finally the technical background requirements for electronic journalism... Electronic journals need to diversify methods of propaganda on electronic such as organizing live and online forums; articles that incorporate a variety of multimedia elements. Thereby promoting optimally the outstanding advantages of electronic newspapers compared to other traditional journals forms.
11. Practical applicability, if any: application in the management and creation of journalistic works for newspaper offices
12. Further research directions, if any: Based on the deployment model as done in the thesis, it is possible to apply research to some other issues directly related to the author's work such as the conservation of cultural heritage, the problem of literary composition, and the problem of cultural heritage, the problem of literary and artistic creation in journalism today.
13. Thesis-related publications: No
