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Prof. Xiaojing Li

Friday - February 27, 2026 15:25
Professor Xiaojing Li is a distinguished scholar and former Vice President of the Institute of Communication at Shanghai Jiao Tong University (SJTU).
She received her PhD from Fudan University and was a visiting scholar at the USC Annenberg School of Communication and Journalism. Her research focuses on new media consumer behavior, media impact, and the relationship between media and children. Professor Li has led several prestigious national research projects and is a recipient of the National Outstanding Achievement Award for Young Journalism Scholars.
Recognized as a "Shen Guang Scholar" of Shanghai, she has published numerous articles in leading academic journals. Currently, she is the Director of the Center for Research on User Psychology and Behavior at Shanghai Jiao Tong University (SJTU).

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