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VNU-USSH accompanies OCOP enterprises in developing and spreading national brand products

Saturday - March 23, 2024 20:30
The University of Social Sciences and Humanities, Vietnam National University, Hanoi (VNU-USSH) held a signing ceremony of a cooperation agreement with the OCOP Center to support localities in building brands and promoting trade of OCOP products associated with tourism development and local economy.
The meeting was attended by Dr. Dang Hoang Anh - Vice President of Vietnam Education Trade Union, Dr. Dang Cong Huong - Deputy Director of the Department of Agriculture and Rural Development of Bac Ninh province, Ms. Tran Thi Ngoc Thuy - Director of OCOP Center Trading and Service Company Limited and invited guests representing OCOP enterprises in Vietnam.
On behalf of the University of Social Sciences and Humanities, VNU, there was the participation of Prof. Dr. Hoang Anh Tuan - Rector of the school, leaders of the school's Trade Union, leaders of functional departments and faculties/institutes/centers.
Prof. Dr. Hoang Anh Tuan - Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi shared the wishes of VNU-USSH scientists in accompanying and supporting local businesses.
At the meeting, Prof. Dr. Hoang Anh Tuan - Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi said that OCOP enterprises and VNU-USSH have common points in developing regional specialty products, in order to fulfill social responsibility and spread the cultural and humanistic values ​​of Vietnam domestically and internationally.
As a university with strengths in research and training in social sciences and humanities, VNU-USSH has transferred scientific research results to many organizations and businesses. Scientists from the University of Social Sciences and Humanities will accompany OCOP Center Trading and Service Company Limited in the journey of implementing programs to support local businesses.
 Dr. Dang Hoang Anh - Vice President of Vietnam Education Trade Union shared that the Education Trade Union is implementing activities to connect with organizations and businesses to exploit and transfer scientific research into practice.
Dr. Dang Cong Huong - Deputy Director of the Department of Agriculture and Rural Development of Bac Ninh province welcomed scientists from VNU-USSH to conduct scientific research projects on cultural development and agricultural economy in Bac Ninh.
 
Associate Professor, Dr. Dang Thi Thu Huyen - Deputy Director of the Institute of Journalism and Communication Training proposed to cooperate with businesses in researching, consulting on brand development and exporting national brand products as well as supporting students in internship and practical activities.
At the meeting, the two units agreed to establish and encourage cooperation in training, internship, recruitment and other activities. In particular, the University of Social Sciences and Humanities was chosen as the connecting point to support localities in transferring science and technology, building brands, business administration, improving human resource quality, consuming goods and services... OCOP products of localities; contributing to promoting the production and commercialization of OCOP products. The team of experts, scientists, lecturers with deep expertise and rich experience in the fields of social sciences and humanities such as: culture, history, tourism, communication... of the school will coordinate with OCOP Center to implement projects to support local businesses.
On the side of the organizations and enterprises of OCOP Center, they will receive students from the University of Social Sciences and Humanities for internships and experiences; recruit excellent students of the school to work at the enterprises. In addition, the enterprises hope to provide financial support and scholarships for students with excellent achievements of the school.
Ms. Tran Thi Ngoc Thuy - Director of OCOP Center Trading and Service Company Limited received a souvenir from the President of the University of Social Sciences and Humanities, VNU
Ms. Tran Thi Ngoc Thuy - Director of OCOP Center Trading and Service Company Limited sincerely thanked the leaders of the University of Social Sciences and Humanities for creating opportunities for OCOP enterprises to get closer to the university, reaching effective cooperation steps in developing brands and high-quality products of enterprises and localities.
Ms. Tran Thi Ngoc Thuy believes that with the school's team of experts and abundant student resources, it will certainly help people and cooperatives a lot in building strong brands and connecting high-quality products to consumers, helping localities develop in a sustainable direction.
The two sides hope to have many substantive cooperation activities after the signing ceremony.
Ms. Luu Thi Hoa - Director of Po My Agricultural - Forestry and General Trade Service Cooperative, Vice Head of Luong Dinh Cua network nationwide, Former student of International Studies Faculty - University of Social Sciences and Humanities, VNU (sitting in the middle)
 
 
Some products distributed by OCOP Center Trading and Service Company Limited were introduced at VNU-USSH
OCOP Center Trading and Service Company Limited is the authorized unit of more than 100 manufacturers and OCOP entities, consulting for businesses in developing business models for regional specialty products.

Related news:
VNU-USSH: Promoting cooperation in building OCOP brand associated with local tourism development
Entrepreneurial spirit of VNU-USSH students: Want to succeed without fear of failure

Author:Thuy Dung, Dai Huu - USSH Media

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