Workshop on Digital Education in the Covid Era: Effective Facebook Marketing Solutions for the Education Sector

Monday - August 10, 2020 09:44

The University of Social Sciences and Humanities, Vietnam National University, Hanoi, in collaboration with Facebook, organized an online seminar: “Digitalizing Education in the COVID Era - Effective Facebook Marketing Solutions for the Education Sector”. This seminar is part of the strategic cooperation agreement between the University and Facebook in the "We Think Digital" project.

Hội thảo số hóa giáo dục thời Covid, giải pháp Facebook marketing hiệu quả cho ngành giáo dục — Workshop on Digital Education in the Covid Era: Effective Facebook Marketing Solutions for the Education Sector

The workshop aims to provide knowledge and insights into education market trends in the new normal context, share success stories and groundbreaking marketing solutions that schools can immediately apply to enrollment and image promotion. Facebook experts will provide training on using tools and skills to implement simple and effective marketing. This is an activity within Facebook's Digital Economy promotion pillar, part of the Facebook for Vietnam program.

Date: August 19, 2020.

Morning Session (9:00-10:45): Education Market Trends during the COVID-19 Period.
Afternoon (2:00 PM - 4:00 PM): Training - Striving for the enrollment and back-to-school season with Facebook.

Figurestomach:Online via Zoom meetings.

Registration link: bit.ly/hoithaoUsshFB

Main content:

Trends in the domestic education market, insights into current student, pupil, and parent behavior.
Building the brand of the school and training institutions on online platforms.
Connect and build a community with students and parents through free tools on Facebook (e.g., Facebook Live, Facebook Groups, Messenger, Messenger Rooms, etc.).
Highly effective recruitment and communication methods (e.g., Online Open House events, Livestream Q&A and admissions counseling, SMS advertising, Recruitment season communication plan, etc.).

Program details:

Time

Content

Speaker

Morning Program: Education Market Trends During the COVID-19 Period

09:00 - 09:05

Introduction to the program and guests.

Dr. Pham Hai Chung, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi

09:05 - 09:15

Opening remarks at the Workshop

Prof. Dr. Pham Quang Minh – Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

09:15 – 09:20

Statement by the Leader of the Ministry of Education and Training

Representatives from the Ministry of Education and Training

09:20 - 09:35

Statement from a Facebook representative

Overview of the “Facebook for Vietnam” (#FB4VN) program
The program on economic digitalization and collaboration in the education sector with Facebook.

Ms. Nguyen Anh Nguyet, Director of Public Policy Vietnam, Facebook
Mr. Nguyen Tuong Huy, Director of Growing Business Management, Vietnam, Facebook

09:35 - 09:45

The education sector on the threshold of the digital age.

Ms. Vien Le – Business Strategy Manager, Vietnam, Facebook

09:45 - 10:15

Discussion session:Breakthrough marketing solutions for the education industry during COVID.

Coordinator:Dr. Pham Hai Chung

Speaker:

Mr. Nguyen Nhat Minh, Business Strategy Manager, Vietnam, Facebook
MSc. Khoa Anh Viet - Director of the Center for Information Technology, Communication and Learning Resources, University of Foreign Languages, Vietnam National University, Hanoi
Mr. Pham Giang Linh, General Director of HOCMAI Education System

10:15 – 10:30

Q&A with the Speakers

Online Q&A

10:30 – 10:40

Interview:Share your success story.

Representatives from RMIT University
Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

Afternoon Program: Training – Striving for the Enrollment and Back-to-School Season with Facebook

14:00 - 14:15

Managing the organization's Facebook page.
Building a Parent & Student Community – An Ecosystem of Educational Applications

Mr. Nguyen Huy Hoang, an instructor trained by Facebook.

14:15 - 14:35

Tools & services for content creation

Mr. Nguyen Huy Hoang, an instructor trained by Facebook.

14:35 - 15:05

Building a Brand in the Education Sector (15 minutes)
Practice: Building your educational brand (15 minutes)

Mr. Nguyen Nhat Minh, Business Strategy Manager, Vietnam, Facebook
Mr. Nguyen Huy Hoang, an instructor trained by Facebook.

15:05 - 15:10

Develop your organization's Facebook page (Advertisement)

Mr. Nguyen Huy Hoang, an instructor trained by Facebook.

15:10 - 15:20

Secrets to optimal advertising

Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

15:20 - 15:30

Communication solutions for the admissions season.

SMS Ads
Find potential customers through Messenger.

Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

15:30 - 15:40

Communication solutions for the admissions season.

Organize an online school information day and admissions Q&A session via Facebook LIVE.

Ms. Vien Le - Business Strategy Manager, Vietnam, Facebook

15:40 - 15:50

Workplace: The future of collaborative work environments.
Workplace and its applications in the education sector.

Ms. Tran Thi Minh Hue, ASEAN Market Director, Workplace, Facebook

15:50 - 16:00

Feedback after the show
Continuing resources and support
Q&A with the Facebook team

Ms. Vien Le - Business Strategy Manager, Vietnam, Facebook
Facebook team

TContact information for the workshop:

Dr. Bui Thanh Thuy - Conference Secretary: Phone: 091 229 1206; Email: khoahoc@ussh.edu.vn
Scan the QR code to register.

Attendees of the workshop also have the chance to receive special gifts:

50 gift sets from Facebook (water bottle, notebook, pen, stickers) will be sent to 50 lucky guests who actively participate in both sessions of the workshop.
30 lucky guests will receive a one-year sponsorship of Canva's Creative Services Package – a Facebook Marketing Partner – with over 60,000 free design templates, over 60 million high-quality images, videos, and graphics, etc., for use in their media products.

Author:USSH

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