Along with the rapid development of science and technology and the change in the public's information reception trends, modern media is also entering a period where the value of messages and news is difficult to confirm sustainability.
The change of technology and the frequency of new trends make modern journalism always in a constant state of movement. Playing an important role in the process of conveying media messages to the public, modern journalists must also constantly change and renew themselves to not only meet the needs of the public but also to not fall behind the technology of the media industry that is changing every day, every hour today.
The book's content is structured with 4 chapters. Chapter 1: Some common issues and trends of current media; Chapter 2: Modern television: Characteristics and trends; Chapter 3: Modern radio trends on the Internet; Chapter 4: Issues of modern advertising
The content of the book refers to some new trends in the current press and media, with the desire to bring a comprehensive and multifaceted view of the main trends of modern press and media both in the world and in Vietnam, both in the field of press and media. Although it has not covered all areas of modern press and media, but from each perspective, the authors have tried to cover both the common characteristics of the trend of the type, and have their own interpretations on each approach.
The book was published and released by Information and Communication Publishing House in the second quarter of 2016.
Author:USSH
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