The workshop was attended by managers and operators implementing health insurance and social insurance policies; researchers and media trainers; journalists.
Press in parallel with Vietnam Social Security
Social insurance (SI) and health insurance (HI) are two major policies of the Party and the State, two pillars of the social security system, contributing to the implementation of social justice. This is also an important measure reflecting the development and progress of the State and society.
As of 2018, in Vietnam, the number of people participating in social insurance was 13.79 million, participating in unemployment insurance (UI) was 11.69 million, participating in health insurance was 80.55 million, reaching a coverage rate of 85.9% of the country's population. This is an impressive figure and shows the great efforts of the Vietnam Social Security (VSS) in bringing the policies of the Party and State deeply into real life and bringing practical benefits to the people. One of the important reasons for this result is the effective coordination between the VSS and the press and media agencies.
Prof. Dr. Nguyen Van Kim(Vice Rector of the University of Social Sciences and Humanities) delivered the opening speech at the Workshop, highly appreciating the cooperation activities between the Faculty of Journalism and Communication and Vietnam Social Security.
According to Dr. Doan Van Bau (Deputy Director of the Center for Propaganda and Education Information, Central Propaganda Department), stemming from the internal need to enhance the strength of legal policies, as well as the important role of the press in the process of building, perfecting and implementing legal policies on health insurance and social insurance, agencies including the Vietnam Social Security and press agencies in the Party's press system have increasingly become closely linked and fully demonstrated their obligations and responsibilities in coordinating their work. In 2017 alone, the mass media published 2,590 news articles, reports, interviews, documentaries, special topics, discussions, online exchanges, dialogues, TV shows... on social insurance and health insurance. This data shows that the frequency of news articles appearing in this field is quite frequent in the media.
Dr. Doan Van Bau (Deputy Director of the Center for Propaganda Information, Central Propaganda Department) presented a paper on "Propaganda of social insurance and health insurance policies in the Party's press system and the guiding viewpoints of the Propaganda Department"
MSc. Duong Ngoc Anh (Deputy Director of the Communication Center, Vietnam Social Insurance) said: Never before has information on social insurance and health insurance been so abundant and accessible to the public. Currently, Vietnam Social Insurance is coordinating with more than 70 press agencies to organize communication activities on social insurance and health insurance policies and laws to the people. In particular, there are 04 major press agencies that regularly coordinate communication on social insurance and health insurance policies and laws to special audiences, especially students, including Tien Phong newspaper, Thanh Nien newspaper, Tuoi Tre newspaper, Thieu Nien Tien Phong newspaper.
MSc. Duong Ngoc Anh (Deputy Director of the Communication Center, Vietnam Social Insurance) presented a paper on "Communicating social insurance and health insurance policies and laws to students: current situation and solutions"
In 2017 alone, there were over 7,000 reports, discussions, special pages, columns, direct dialogues, news, and articles reflecting the implementation of social insurance, health insurance, unemployment insurance policies and activities of the Vietnam Social Security published, including 300 news and articles on health insurance policies for students. In particular, at the beginning of the school year, the Social Security Newspaper and Social Security Magazine also organized the publication of a special issue on health insurance for students distributed to schools. Thanks to that, the work of health insurance for students has achieved many positive results. If in the 2010-2011 school year, the whole country only had nearly 70% of students participating in health insurance, then by the 2012-2013 school year, this number was about 80%; in the 2013-2014 school year, it was 85%; By the end of 2016, the rate of students participating in health insurance reached 92.5% with about 15.9 million students. Many localities have become bright spots in the country when continuously having the number of students participating with a rate higher than 90%, even 100% such as Hai Duong and Thai Binh.
Journalist Tran Ngoc Ha (Head of Culture - Society Department, Vietnam Law Newspaper) with the discussion "Access to information on social insurance and health insurance of journalists on Vietnam Law Newspaper"
Researching from the information perspective of the Vietnam Law Newspaper, journalist Tran Ngoc Ha (Head of the Culture - Society Department, Vietnam Law Newspaper) also affirmed: the press agencies currently have very close and effective coordination with the Vietnam Social Security. This agency has attached great importance to communication work, so the policies on social insurance and health insurance are fully and easily accessible to the people. Particularly on the Vietnam Law Newspaper, most publications have information related to social insurance and health insurance. In addition, the newspaper has a social insurance and health insurance column on the Social Culture page, a column "Answering social insurance and health insurance policies" on the Readers page. In the 2 years of 2016-2017, the newspaper had 508 articles related to social insurance and health insurance, including the following contents: investigating and reflecting violations of the law on social insurance and health insurance; criticizing, supervising the implementation and enforcement of the law on social insurance and health insurance; current issues of social insurance and health insurance; guidance on the implementation of social insurance and health insurance policies; Answering social insurance and health insurance policies and laws.
Promote new communication methods and models
Associate Professor, Dr. Nguyen Thi Thanh Huyen(Head of Public Relations Department, Faculty of Journalism and Communication) chaired the workshop
Although the results achieved are very encouraging, experts believe that social insurance and health insurance communication activities in the context of the 4.0 revolution and the current digital era must be increasingly diverse, responsive, and professional in the approach, reflecting information, and building communication messages.
Considering that the communication on current social insurance and health insurance policies is still dry, formulaic, and unattractive, MSc. Nguyen Son Minh (Faculty of Journalism and Communication, University of Social Sciences and Humanities) proposed: in the digital context on the Internet and mobile telecommunications networks, it is necessary to experiment and accept new thinking in propaganda, explaining guidelines and policies in a flexible and adaptable manner with the motto "People like to listen and watch communication products before integrating communication messages". Viral videos/viral clips are a suggestion. "Unsung Hero" is one of the most popular Thai advertisements worldwide with 18 million interactions. This is one of the 10 most influential viral clips in the world and in fact, this is a successful communication message about life insurance in Thailand. The information content in such a viral video is simple, easy to receive, easy to share and spread on social networks, forums, websites, TV, computers, smartphones, etc. This is an experience that can be learned for social insurance and health insurance communication in Vietnam.
MSc. Nguyen Son Minh (Faculty of Journalism and Communication, University of Social Sciences and Humanities) proposed the application of new media in communication about social insurance and health insurance in Vietnam.
Introducing the workshop on the experience of using new media in policy communication in Korea, Associate Professor, Dr. Do Thi Thu Hang (Academy of Journalism and Communication) emphasized: social networks and online tools are currently being used as a group of methods and forms of communication in developed countries. Accordingly, the three most important groups of applications of social networks in policy communication are: public opinion polling; organizing online communication programs and campaigns; crisis management.
Dr. Do Anh Duc (Faculty of Journalism and Communication, University of Social Sciences and Humanities) said that the communication method on health insurance and social insurance in Vietnam has so far mainly been propaganda on mass media, thus tending to be one-way advocacy for the recipients. And for a humane policy of the State to reach the level of public awareness and understanding, the propaganda model alone is not enough. Dr. Do Anh Duc also suggested and proposed a "participatory communication" model with public participation, which promotes human initiative, creates conditions and encourages communities and individuals to choose and pursue their own goals. In this model, people proactively design communication activities and communicate with each other. They are the subjects of the communication form organized as a collective activity or game. Communicators play the role of referees, guiding and providing suggestions for individuals to seek knowledge and answers to the questions they raise. Social insurance and health insurance topics can be effectively applied under the participatory communication model such as sharing experiences, exchanging, telling personal stories, multiple choice questions, handling situations and answering questions, etc.
Dr. Do Anh Duc (Faculty of Journalism and Communication, University of Social Sciences and Humanities) proposed a communication model for social insurance and health insurance with public participation.
http://www.qdnd.vn/xa-hoi/y-te/viet-nam-phan-dau-90-dan-so-tham-gia-bhyt-vao-nam-2020-536564
http://tapchibaohiemxahoi.gov.vn/tin-tuc/truyen-thong-bhxh-bhyt-tu-goc-nhin-khoa-hoc-thuc-tien-18813
http://suckhoedoisong.vn/ba-chuyen-gia-cung-go-nut-cho-truyen-thong-ve-bao-hiem-xa-hoi-n143377.html
Author:Thanh Ha
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