Special page celebrating 80 years of tradition and 30 years of development of the SchoolUniversity of Social Sciences and Humanities
The workshop was attended by managers and administrators involved in the implementation of health insurance and social insurance policies; researchers and trainers in journalism and media; and journalists.
The press works alongside the Vietnam Social Security.
Social insurance and health insurance are two major policies of the Party and the State, two pillars of the social security system, contributing to the realization of social justice. They are also important indicators reflecting the development and progress of the State and society.
As of 2018, in Vietnam, the number of people participating in social insurance was 13.79 million, participating in unemployment insurance (UI) was 11.69 million, participating in health insurance was 80.55 million, reaching a coverage rate of 85.9% of the country's population. This is an impressive number and shows the great efforts of the Vietnam Social Security (VSS) in bringing the policies of the Party and State into real life and bringing practical benefits to the people. One of the important reasons for this result is the effective coordination between the VSS and the press and media agencies.
Prof. Dr. Nguyen Van Kim(Vice Rector of the University of Social Sciences and Humanities) delivered the opening remarks at the workshop, highly appreciating the cooperation between the Faculty of Journalism and Communication and Vietnam Social Security.
According to Dr. Doan Van Bau (Deputy Director of the Information Center for Propaganda Work, Central Propaganda Department), stemming from the inherent need to strengthen the power of policies and laws, as well as the important role of the press in the process of building, perfecting, and implementing policies and laws on health insurance and social insurance, agencies, including the Vietnam Social Insurance Agency, and press agencies within the Party's press system have become increasingly close and fully demonstrated their obligations and responsibilities in coordinating their work. In 2017 alone, mass media published 2,590 news articles, reports, interviews, documentaries, special features, seminars, online discussions, dialogues, television shows, etc., on social insurance and health insurance. This data shows that news articles on this field appear quite frequently in the media.
Dr. Doan Van Bau (Deputy Director of the Information Center for Propaganda Work, Central Propaganda Department) presented a paper titled "Propagating Social Insurance and Health Insurance Policies in the Party's Press System and the Guiding Principles of the Central Propaganda Department".
Ms. Duong Ngoc Anh (Deputy Director of the Communication Center, Vietnam Social Security) stated: "Never before have information about social insurance and health insurance been so abundant and accessible to the public. Currently, Vietnam Social Security is coordinating with more than 70 media outlets to organize communication activities on social insurance and health insurance policies and laws to the people. In particular, four major media outlets regularly collaborate on communication about social insurance and health insurance policies and laws, especially targeting students, including Tien Phong newspaper, Thanh Nien newspaper, Tuoi Tre newspaper, and Thieu Nien Tien Phong newspaper."
Ms. Duong Ngoc Anh (Deputy Director of the Communication Center, Vietnam Social Security) presented a paper titled "Communicating Social Insurance and Health Insurance Policies and Laws to Students: Current Situation and Solutions".
In 2017 alone, there were over 7,000 reports, discussions, special pages, columns, direct dialogues, news, and articles reflecting the implementation of social insurance, health insurance, unemployment insurance policies and activities of the Vietnam Social Security published, including 300 news and articles on health insurance policies for students. In particular, at the beginning of the school year, the Social Security Newspaper and Social Security Magazine also organized the publication of a special issue on health insurance for students distributed to schools. Thanks to that, the work of health insurance for students has achieved many positive results. If in the 2010-2011 school year, the whole country only had nearly 70% of students participating in health insurance, then by the 2012-2013 school year, this number was about 80%; in the 2013-2014 school year, it was 85%; By the end of 2016, the rate of students participating in health insurance reached 92.5%, with approximately 15.9 million students. Many localities became bright spots nationwide, consistently achieving participation rates of over 90%, or even 100%, such as Hai Duong and Thai Binh.
Journalist Tran Ngoc Ha (Head of Culture and Society Department, Vietnam Law Newspaper) presented a paper titled "Journalists' Access to Information on Social Insurance and Health Insurance at Vietnam Law Newspaper".
Researching from the information perspective of the Vietnam Law Newspaper, journalist Tran Ngoc Ha (Head of Culture - Society, Vietnam Law Newspaper) also affirmed: the press agencies currently have very close and effective coordination with Vietnam Social Security. This agency has attached great importance to communication work, so the policies on social insurance and health insurance are fully and easily accessible to the people. Particularly on the Vietnam Law Newspaper, most publications have information related to social insurance and health insurance. In addition, the newspaper has a social insurance and health insurance column on the Culture and Society page, a column "Answering social insurance and health insurance policies" on the Readers page. In the 2 years 2016-2017, the newspaper had 508 articles related to social insurance and health insurance related to the following contents: investigating and reflecting cases of violations of the law on social insurance and health insurance; criticizing, supervising the implementation and implementation of the law on social insurance and health insurance; current issues of social insurance and health insurance; guidance on implementing social insurance and health insurance policies; Providing answers regarding social insurance and health insurance policies and laws.
Enhance new communication methods and models.
Associate Professor, Dr. Nguyen Thi Thanh Huyen(Head of the Public Relations Department, Faculty of Journalism and Communication) chaired the workshop.
Although the results achieved are very encouraging, experts say that communication activities on social insurance and health insurance in the context of the 4.0 revolution and the current digital era must be increasingly diverse, responsive, and professional in the approach, reflecting information and building communication messages.
Arguing that current communication about social insurance and health insurance policies is dry, formulaic, and unappealing, Mr. Nguyen Son Minh (Faculty of Journalism and Communication, University of Social Sciences and Humanities) suggested that, in the digital context of the Internet and mobile telecommunications networks, it is necessary to experiment with and accept new thinking in disseminating and explaining policies in a flexible and adaptable way, with the motto "People prefer to hear and see media products before incorporating communication messages." Viral videos/viral clips are one suggestion. "Unsung Hero" is one of the most popular Thai advertisements worldwide with 18 million interactions. It is one of the 10 most influential viral clips in the world and is indeed a successful life insurance communication message in Thailand. The information content in such a viral video is simple, easy to receive, easy to share and spread on social networks, forums, websites, TV, computers, smartphones, etc. This is an experience that can be learned for social insurance and health insurance communication in Vietnam.
MSc. Nguyen Son Minh (Faculty of Journalism and Communication, University of Social Sciences and Humanities) proposed the application of new media in communicating about social insurance and health insurance in Vietnam.
Introducing the experience of using new media in policy communication in South Korea to the workshop, Associate Professor Dr. Do Thi Thu Hang (Academy of Journalism and Communication) emphasized that social media and online tools are now being used as an essential group of communication methods and forms in developed countries. Accordingly, the three most important applications of social media in policy communication are: surveying public opinion; organizing online communication programs and campaigns; and crisis management.
Dr. Do Anh Duc (Faculty of Journalism and Communication, University of Social Sciences and Humanities) said that the communication method on health insurance and social insurance in Vietnam up to now has mainly been propaganda on mass media, thus tending to be one-way advocacy for the recipients. And for a humane policy of the State to reach the level of public awareness and understanding, the propaganda model alone is not enough. Dr. Do Anh Duc also suggested and proposed a "participatory communication" model with public participation, which promotes human initiative, creates conditions and encourages communities and individuals to choose and pursue their own goals. In this model, people proactively design communication activities and communicate with each other. They are the subjects of the communication form organized as a collective activity or game. The media person plays the role of referee, guiding and providing suggestions for individuals to find knowledge and answers to the problems they raise. Social insurance and health insurance topics can be effectively applied under the participatory communication model such as sharing experiences, exchanging, telling personal stories, multiple choice questions, handling situations and answering questions...
Dr. Do Anh Duc (Faculty of Journalism and Communication, University of Social Sciences and Humanities) proposed a model for communicating information about social insurance and health insurance with public participation.
http://www.qdnd.vn/xa-hoi/y-te/viet-nam-phan-dau-90-dan-so-tham-gia-bhyt-vao-nam-2020-536564
http://tapchibaohiemxahoi.gov.vn/tin-tuc/truyen-thong-bhxh-bhyt-tu-goc-nhin-khoa-hoc-thuc-tien-18813
http://suckhoedoisong.vn/ba-chuyen-gia-cung-go-nut-cho-truyen-thong-ve-bao-hiem-xa-hoi-n143377.html
Author:Thanh Ha
Newer news
Older news