Media management and crisis handling in the context of social media.

Attending the workshop were Prof. Dr. Nguyen Van Kim (Vice Rector of the University of Social Sciences and Humanities), journalist Nguyen Be (Vice President of the Vietnam Journalists Association), Dr. Tran Bao Khanh (Principal of Thuong Tin Television College, Vietnam Television), Assoc. Prof. Dr. Dinh Van Huong - Head of the Political and Student Affairs Department, Vietnam National University, Hanoi, along with many scientists, managers, and experts working in the field of journalism and communication.

Photo: Dinh Hau

On behalf of the State leadership, Professor Dr. Nguyen Van Kim delivered a speech emphasizing the increasingly important role of the media sector as a pioneering, connecting, and decisive force in many aspects of socio-economic life.

The speech also shared information: while in 1995 less than 1% of the world knew about the Internet, today, according to the latest data from Internet World Statistics, nearly 50% of the world's population uses the internet. Vietnam ranks 8th in the world in terms of internet usage time with nearly 5 hours/day, and 12th in the world in terms of average time spent on social media.

This reality also demands new perspectives on communication thinking and methods, as well as media management, to serve the local and global competitiveness of media worldwide, including Vietnam.

In this context, this scientific conference is a meaningful activity aimed at promoting a better understanding of the characteristics, roles, multifaceted impacts, and development trends of media management and crisis handling in the context of social media.

Photo: Dinh Hau

The main topics discussed at the workshop were: “Climate Change and Media Crises”, “Information Transparency Mechanisms to Reduce Media Crisis Risks in the Digital Age”, “Handling Media Crises from Social Media Rumors: Using Righteousness to Counter Evil”, “Risk Management of Digitally Produced Television News Bulletins”, “Social Media, Media Management, and Media Management Training”…

Photo: Dinh Hau

From various perspectives, the presentations contributed specific assessments of the role and tasks of media management in the new era, especially in the context of the rapid development of digital technology and social media, with the multifaceted and complex impacts of globalization. Both theoretically and practically, these studies help media organizations effectively perform their functions as mass media outlets, playing a leading role in the ideological and cultural spheres, and contributing to shaping public opinion on domestic and international issues according to the Party and State's viewpoints. At the same time, businesses and organizations also shared many valuable practical lessons in media management, crisis response, and handling.

Photo: Dinh Hau

The workshop also marked the close and effective cooperation between the University of Social Sciences and Humanities and the University of Stirling (UK) in implementing the Master of Media Management program. The program is taught and studied in English by leading professors from the University of Stirling and assistants who are Vietnamese media experts. The degree is awarded by the University of Stirling. This is one of the high-quality international joint master's programs, contributing to improving the quality of journalism and media training, as well as promoting the development of international cooperation at the University of Social Sciences and Humanities in both breadth and depth.

Here are some more photos from the workshop:

Professor Matthew Hibberd from the University of Stirling presented a paper on the importance of climate change communication in ensuring sustainable development.

Mr. Le Quoc Vinh - Chairman and CEO of Le Group - spoke about the importance of information transparency in minimizing the risk of media crises in the digital age. His presentation conveyed the message "Building Trust Through Transparency" and outlined the steps businesses need to take to deal with media crises.

Associate Professor Dr. Nguyen Thanh Loi - Editor-in-Chief of the Journalist Magazine - discusses the issue of rumors on social media and lessons on how businesses can respond to rumors.

Associate Professor Vu Quang Hao (University of Social Sciences and Humanities) presented on risk management for television news broadcasts produced on digital platforms.

Associate Professor Dr. Dang Thu Huong - Head of the Faculty of Journalism and Communication - spoke about the development trends of social media, the dual nature of information on social media, and the challenges facing media management and media management training in Vietnam today.

The delegates took a commemorative photo after the workshop concluded successfully.