Media Management and Crisis Management in the Social Media Landscape

Attending the conference were Prof. Dr. Nguyen Van Kim (Vice Rector of the University of Social Sciences and Humanities), journalist Nguyen Be (Vice President of the Vietnam Journalists Association), Dr. Tran Bao Khanh (Rector of Thuong Tin Television College, Vietnam Television), Assoc. Prof. Dr. Dinh Van Huong - Head of the Department of Politics and Student Affairs, Hanoi National University, along with many scientists, managers, and experts working in the field of journalism and communication.

Photo: Dinh Hau

On behalf of the House leaders, Prof. Dr. Nguyen Van Kim delivered a speech emphasizing the increasingly important role of the media sector as a pioneering, connecting and decisive force in many aspects of economic and social life.

The speech also shared information: if in 1995 less than 1% of the world's population knew about the Internet, now, according to the latest data from Internet World Statistics, nearly 50% of the world's population uses the Internet. Vietnam is ranked 8th in the world in terms of Internet usage time with nearly 5 hours/day, and ranked 12th in the world in terms of average time spent on social networks.

This reality also requires new perceptions of thinking and communication methods as well as communication management to serve the local and global competitiveness of world and Vietnamese media.

In that context, this scientific conference is a meaningful activity to promote a clearer awareness of the characteristics, roles, multidimensional impacts and development trends of communication management and crisis management in the context of social media communication.

Photo: Dinh Hau

The main contents discussed at the workshop were: “Climate change and media crises”, “Information transparency mechanism to minimize media crisis risks in the digital age”, “Handling media crises from rumors on social networks: Using the right to eliminate evil”, “Risk management of TV news bulletins produced on digital platforms”, “Social media communication, media management and media management training”…

Photo: Dinh Hau

From many perspectives, the discussions have contributed specific assessments of the role and tasks of media management in the new era, especially in the context of strong development of digital technology and social media, with the multi-dimensional and complex impacts of the globalization process. In both theoretical and practical aspects, these studies contribute to helping media agencies perform well the functions of mass media agencies, promote the leading role on the ideological and cultural front, and contribute to orienting public opinion on domestic and international issues according to the viewpoints of the Party and the State. At the same time, businesses and agencies are also shared many valuable practical lessons in media management, responding to and handling media crises.

Photo: Dinh Hau

The workshop also marked the close and effective cooperation between the University of Social Sciences and Humanities and the University of Stirling (UK) in implementing the Master of Media Management training program. The program is taught and studied in English, taught by leading professors of the University of Stirling and assistants who are Vietnamese media experts, and is awarded a degree by the University of Stirling. This is one of the high-quality international joint master's programs, contributing to improving the quality of training in Journalism and Media, as well as promoting the development of both breadth and depth in international cooperation of the University of Social Sciences and Humanities.

Some other photos at the workshop:

Prof. Matthew Hibberd from the University of Stirling presented a paper on the importance of climate change communication to ensure sustainable development.

Mr. Le Quoc Vinh - Chairman and General Director of Le Group - talked about the importance of information transparency to minimize the risk of media crisis in the digital age. His speech delivered the message "Building trust through transparency" and pointed out the steps that businesses need to take to deal with media crisis.

Associate Professor Dr. Nguyen Thanh Loi - Editor-in-Chief of Nguoi Lam Bao Magazine - discussed the issue of rumors on social networks and lessons on how to deal with rumors for businesses.

Associate Professor, Dr. Vu Quang Hao (University of Social Sciences and Humanities) presented on risk management of television news bulletins produced on digital platforms.

Associate Professor, Dr. Dang Thu Huong - Head of the Faculty of Journalism and Communication - talked about the development trend of social networks, the two-sided nature of information on social networks and the challenges for media management and media management training in Vietnam today.

Delegates took souvenir photos after the conference ended successfully.