University of Social Sciences and Humanities is enrolling students for the short-term training course "Public Relations Skills" (advanced) with certificates granted by the University, starting in 2011.- Target: For those working in PR or Marketing in the fields of Financial Investment Relations, Human Resources Management, Diplomacy, Communications, NGOs, Branding, Customer Service, Press Relations - Event Organization; or students who have graduated/are studying at colleges/universities who need to improve their knowledge and skills in Public Relations - Corporate Communications, Marketing Communications, Advertising. - Objective: After completing the course, students will recognize PR, forms of PR, contexts for using PR and traditional and current PR tools. Students will grasp the methods and skills to build a PR strategy (short-term, medium-term and long-term). At the same time, understand how to organize internal PR activities, as well as organize press conferences and events. Finally, students need to clearly understand the role and significance of communications management. The power of information. How to manage communications. Lessons learned from the communication management of large corporations in the world. At the same time, awareness and skills in forecasting, preventing and handling crises. - Training program: Students will learn the following topics: + PR and forms of PR. Distinguishing PR from advertising, marketing communications. + Building short-term, medium-term and long-term PR strategies. + Building and developing relationships with the media: Interviewing and answering press interviews (advanced) + Internal PR + Organizing events, press conferences + Communication management + Forecasting, preventing and handling crises in communication: strategies, prevention and response tactics. - Lecturers: are experienced lecturers, professionally trained in communication and public relations in advanced countries in the world such as Korea, England, the Soviet Union of the Faculty of Journalism and Communication and experienced public relations experts of large media companies and corporations in Hanoi. - Study time: 6 weeks. 3 sessions per week. - Application deadline: April 20, 2011 - Tuition: 2,500,000 VND/student/course. Students or alumni of the University of Social Sciences and Humanities (with a degree granted by the University of Social Sciences and Humanities): 2,300,000 VND/course.
* Register to study at: Office of the Faculty of Journalism and Communication, Room 103, Building A, 336 Nguyen Trai, Thanh Xuan, Hanoi.
* Application form:
- Application form (receive and fill out at the registration office)
- Copy of high school diploma/student card/university diploma
- 02 3 x 4 cm photos (taken within the last 3 months)
* Admissions consulting:
- Ms. Nguyen Thi Thuan – 0438581078 – 0936053727 – email: thuanquynh123@gmail.com
- Ms. Trinh Thi Thu Huong - 0976267006
