The University of Social Sciences and Humanities is recruiting students for a short-term training course in 'Creative Copywriting', with a certificate awarded by the University, commencing in 2011.- Target Audience: This course is for graduates or current college/university students; media professionals from media, advertising, and event companies; or anyone interested in this field. - Objectives: This course provides foundational knowledge in advertising, such as building and developing communication strategies, honing critical thinking skills, and understanding the process of producing advertising messages. Through classic lessons, practical experiences, and hands-on exercises, students will develop fundamental skills in creating and writing advertising copy. - Teaching and Learning Methods: The course is conducted using modern teaching methods, maximizing opportunities for practical application. Upon completion, outstanding ideas can be put into production, and top-performing students will have the opportunity to become official copywriters for a professional advertising agency in Vietnam. - Main content: + Overview of advertising in modern media systems: Advertising Perspectives + Developing communication and advertising strategies: Developing Communication and Advertising Strategy + Creative thinking methods: Creative Thinking + The process of producing advertising messages: Producing Advertisements and Commercials + Creative advertising skills: building and developing ideas, creativity, writing scripts and designing advertising messages: Creative Briefing, Art Direction and Copywriting. - Course duration: 6 weeks - Tuition fee: 1,900,000 VND/student/course. Students or alumni of the University of Social Sciences and Humanities (with a degree from the University of Social Sciences and Humanities): 1,700,000 VND/course. - Application deadline: April 20, 2011
* Register for courses at: Office of the Faculty of Journalism and Communication, Room 103, Building A, 336 Nguyen Trai Street, Thanh Xuan District, Hanoi.
* Application form:
- Registration form (obtain and fill out the form at the registration location)
- Copies of high school diploma/student ID card/university degree
- Two 3 x 4 cm photos (taken within the last 3 months)
* Admissions counseling:
- Ms. Nguyen Thi Thuan – 0438581078 – 0936053727 – email: thuanquynh123@gmail.com
- Ms. Trinh Thi Thu Huong - 0976267006
