TTLA: Journalism and the preservation and promotion of Hanoi's material culture

Author name: Dao Xuan Hung

Thesis title:Journalism and the preservation and promotion of Hanoi's material culture

Dissertation field: Journalism

Major: Journalism Code: 62 32 01 01

Name of the postgraduate training unit: University of Social Sciences and Humanities - Vietnam National University, Hanoi.

1. Purpose and research objects of the thesis

The purpose of the thesis is to study theory and thereby evaluate the position, role and solutions for press activities in communicating, preserving and promoting the cultural values ​​of Hanoi.

2. Research methods used

- Document analysis method: Studying documents, papers, resolutions, relevant laws of the Party and State, textbooks, books, research articles in magazines to build a theoretical basis for the work of preserving and promoting cultural values ​​in general and Hanoi's cultural heritage in particular of the press. Through studying the above documents and papers, the author applies the viewpoints and guidelines of the Party and State, inherits the research results, contributes to making the thesis more profound, and at the same time is a scientific basis for assessing and evaluating the research and survey results to find solutions and scientific conclusions for the research topic, thereby affirming the new contributions of the thesis.

- Method of collecting opinions by questionnaire: The purpose of using this method is to collect comments and assessments from the public, survey and evaluate the level of reception and opinions of the people of the capital towards the press in communicating the preservation and promotion of Hanoi's tangible culture. The sample list is based on a statistical list of all the population from 16 to 75 years old, who are able to perceive and receive the press, with a full sample structure of cultural level, occupation, gender, ethnicity, marital status... of individuals in the residential area/group/village. The questionnaire used in the information collection process includes 18 questions for different public groups. The content of the questionnaire aims at information about the public's awareness, level of interest and attitude towards the activities of preserving and promoting Hanoi's intangible cultural heritage. At the same time, evaluate the role of different types of press in conveying information on this issue, thereby leading to changes in public awareness, attitudes and behaviors towards the content of preserving and promoting Hanoi's cultural heritage in the press.

- In-depth interview method: conducted with a number of subjects who are people with full awareness of the work of preserving and promoting the cultural and artistic values ​​of Hanoi. In which, 3 groups were selected including: civil servants, private business people, retired cadres, and residential group cadres on related issues to collect qualitative, basic, systematic and in-depth information to assess advantages and disadvantages, identify solutions, improve the quality of information on preserving and promoting the cultural and artistic values ​​of Hanoi in the press.

3. Main results and conclusions

3.1. Main results

- The press is the main channel for accessing information about the content of preserving and promoting the cultural and artistic values ​​of Hanoi. Of which, television is still the type of press that the public has the most access to.

- Although the press has brought to the public quite adequate awareness of the issue of preserving and promoting the cultural and artistic values ​​of Hanoi, however. there is still an imbalance in the two groups of content of preserving and promoting the cultural and artistic values ​​of Hanoi. This leads to the public having a more positive attitude towards preservation work than towards promotion activities.

- The press has not really met the people's information needs on issues related to preserving and promoting Hanoi's cultural and artistic values.

3.2. Conclusion

- The thesis has certain contributions and additions to clarifying the theoretical and practical basis for building and developing Hanoi's culture and arts in particular and Vietnamese cultural values ​​in general in the new conditions, building the spiritual foundation of society, goals and motivations for sustainable development of the country, building standards of cultural values ​​and Vietnamese people in the period of industrialization, modernization and international integration.

- The research content of the thesis is a reference material for the leadership of the Party Committee, the direction of the government, the coordination between departments, branches and the press to innovate, improve the quality and effectiveness of activities in leadership, direction and coordination to preserve and promote the cultural and artistic values ​​of Hanoi.

- The research results also point out the limitations and shortcomings of the press. From there, the thesis proposes a number of solutions to improve the quality of press activities in preserving and promoting the cultural and artistic values ​​of Hanoi, building a press system in our country that is increasingly strong and modern.

- The thesis is also a source of reference for the learning, research and teaching process for students majoring in journalism, for graduate students, researchers and those interested in this issue.

SUMMARY OF DOCTORAL THESIS

The author's name: Dao Xuan Hung

Thesis title:Press and the preservation and promotion of Hanoi's physical culture

Scientific branch of the thesis: Journalism

Major: Journalism Code: 62 32 01 01

The name of postgraduate training institution: University of Social Sciences and Humanities - Vietnam National University, Hanoi.

1. Research purposes and objects of the thesis

The research purposes of the thesis are to study the theory, then to evaluate the position, role and solutions for press activities in communicating the preservation and promotion of Hanoi's physical culture.

2.Research methods

- Method of document analysis: Relevant documents, resolutions and laws issued by the Communist Party and the State, textbooks, books and articles published in journals are studied to establish rationale bases for the preservation and promotion of cultural value in general and the preservation and promotion of Hanoi's physical culture in particular in press. By studying the documents, the author applies views and guidelines of the Communist party and the State, inherit research results to make the thesis more profound and become a scientific basis for finding out solutions, scientific conclusions for the research topic, thereby to confirm the findings of the thesis.

- Method of questionnaires: Purposes of this method are to collect opinions and opinions of the public, to survey and assess the receipts and opinions of Hanoians about the press in communicating the preservation and promotion of Hanoi's physical culture. The sample list is established based on the list of 16-75-year-old people who have the capacity to perceive and receive the press, with their education, occupation, sex, ethnic group, marital status details, etc. The questionnaire consists of 18 questions for different public groups, points to information on awareness, the level of interest and attitudes of the public to the preservation and promotion of Hanoi's physical culture in the press.

In-depth interview method: The method is oriented to subjects who are fully aware of the preservation and promotion of Hanoi's physical culture, including three groups: public officials, private enterprises, retired officials and public officials of groups, to collect qualitative, basic and systematic information in order to assess advantages and disadvantages, give solutions, improve the quality of information of the preservation and promotion of Hanoi's physical culture in the press.

3.Major results and conclusions

3.1.Major results

- The press is the main channel to access information about preservation and promotion of Hanoi's physical culture in the press. Particularly, television is the most popular media form.

- Although the press provides the public with the awareness of the preservation and promotion of Hanoi's physical culture in the press, the imbalance of two groups of preservation and promotion of Hanoi's physical culture in the press still exits. As a result, the preservation is more positive than the promotion.

- The press have not really satisfied information need of the people in connection with the issues related to the preservation and promotion of Hanoi's physical culture.

3.2.Conclusions

- The thesis has a certain contribution and supplement to clarify the theoretical and practical bases of construction and development of Hanoi's physical culture in particular and of Vietnam's physical value in general in new conditions, to develop the spiritual foundation of the society, objectives and motivation of sustainable development of the country, building standards for cultural values ​​​​and Vietnamese people in the period of industrialization, modernization and international integration.

- The thesis is a reference for the leadership at levels, the direction of government authorities, the coordination of departments and sectors with the press to innovate and enhance the quality and efficiency of leadership, direction and coordination for the preservation and promotion of Hanoi's physical culture.

- Research results indicate limitations and dangers of the press. Then, the thesis proposes solutions to improve the quality of the press on the preservation and promotion of Hanoi's physical culture, and to establish a growing steady and modern press system of Vietnam.

- The thesis is also a reference for study, research and learning for students of journalism major, postgraduate students, master and doctoral students and those who are interested in the topic.