INFORMATION ABOUTGRADUATION PROJECTMASTER'S DEGREE
1. Student's full name: Ngo Thi Huyen 2. Gender: Female
3. Date of birth: November 6, 2000
4. Place of birth: Bac Ninh
5. Decision No. 5626/QD-XHNV dated December 29, 2023, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
Decision on extending the study period for postgraduate students No. 9028/QD-XHNV dated December 23, 2025, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
7. Title of the topicproject:
"The Student Recruitment Communication Management Solution of the Vietnam Women's Academy"
8.NMajor: Journalism and Media Management (application-oriented); Code: 8320109
9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summarize the results ofproject:
This project systematically and comprehensively studied the student recruitment communication management of the Vietnam Women's Academy through a survey and assessment of the Academy's current student recruitment communication activities. Based on theoretical and practical research, the author developed and piloted several solutions to improve the effectiveness of student recruitment communication management during the period from March 2025 to August 2025.
Through three chapters of the project, the author has systematized the basic theoretical issues of student recruitment communication management in higher education institutions; analyzed the current state of student recruitment communication management at the Vietnam Women's Academy; and proposed solutions to improve the effectiveness of management in areas such as communication plans and strategies, personnel, facilities, technical equipment, technology, communication content, and budget. Experimental results show that the solutions are initially effective, contributing to improving the quality of student recruitment communication activities, enhancing the ability to reach the target audience, and supporting the enhancement of the Academy's image and brand in the current digital transformation context.
11. Practical Applicability: The research results of this project are not only significant for improving the effectiveness of student recruitment communication management at the Vietnam Women's Academy in the future, but also serve as a useful reference for studies, theses, and dissertations related to managing student recruitment communication activities at educational institutions. At the same time, the project contributes to enhancing the role, responsibility, and proactiveness of the Academy in student recruitment communication, aiming to build a professional and modern image and better meet the information needs of prospective students.
12. Future Research Directions: This project suggests a comprehensive study of communication management solutions for student recruitment at the Vietnam Women's Academy in the context of current digital transformation. Further research could focus on the application of multi-platform communication, digital technology, and improving the effectiveness of coordination between the Academy and its Faculties/Institutes in student recruitment communication activities.
13. Published works related toproject: Do not have
INFORMATION ON PROJECT
1. Full name: Ngo Thi Huyen 2. Sex: Female
3. Date of birth: 6 November 2000 4. Place of birth: Bac Ninh
5. Admission decision number: 5626/QD-XHNV, Dated 29 December 2023
6. Changes in academic process: Decision on the extension of study period for graduate students No. 9028/QD-XHNV dated 23 December 2025, issued by the Rector of the VNU University of Social Sciences and Humanities, Vietnam National University, Hanoi.
7. Official project title: Solutions for Managing Admission Communication at Vietnam Women's Academy
8. Major: Media Management Code: 8320109
9. Supervisors: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen - VNU University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the findings of the project:
The project scientifically and comprehensively examines the management of enrollment communication at Vietnam Women's Academy through a survey and assessment of the current status of the Academy's enrollment communication activities. Based on both theoretical and practical research, the author developed and piloted several solutions aimed at improving the effectiveness of enrollment communication management during the period from March 2025 to August 2025.
Through the three chapters of the project, the author systematized fundamental theoretical issues related to enrollment communication management in higher education institutions; analyzed the current situation of enrollment communication management at Vietnam Women's Academy; and proposed solutions to enhance management effectiveness in areas such as communication planning and strategy, human resources, facilities, technical equipment and technology, communication content, and budget allocation. The pilot results indicate that these solutions initially achieved positive outcomes, contributing to the improvement of enrollment communication quality, enhancing access to target audiences, and supporting the promotion of the Academy's image and brand in the context of digital transformation.
11. Practical applicability, if any:
The findings of the project are significant not only for improving the effectiveness of enrollment communication management at Vietnam Women's Academy in the coming years but also as a useful reference for future studies, theses, and dissertations related to enrollment communication management in educational institutions. Furthermore, the project contributes to strengthening the Academy's role, responsibility, and proactiveness in enrollment communication activities, with the aim of building a professional and modern image while better meeting the information needs of prospective students.
12. Further research directions, if any:
The project provides a basis for further studies on comprehensive solutions for enrollment communication management at Vietnam Women's Academy in the context of digital transformation. Future research may focus on the application of multi-platform communication strategies, digital technologies, and the enhancement of coordination effectiveness between the Academy and its faculties/institutes in enrollment communication activities.
13. Thesis-related publications: None.
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