INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name: Dao Khanh Ha 2. Gender: Female
3. Date of birth: December 4, 2000
4. Place of birth: Hung Dao, Hai Phong
5. Decision No. 5626/QD-XHNV dated December 29, 2023, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: Decision No. 9028/QD-XHNV, dated December 23, 2025, to extend the study period for postgraduate students.
7. Thesis title: Current online shopping behavior of students via TikTok livestream.
8. Major: Sociology Code: 8310301
9. Scientific Advisor: Dr. Lu Thi Mai Oanh, Lecturer, Faculty of Educational Sciences, University of Education, Vietnam National University, Hanoi.
and Dr. Dao Thuy Hang, lecturer in the Department of Sociology, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
The thesis on "Current Online Shopping Behavior of Students via TikTok Live Streaming" has achieved several notable results:
(1) Point out the current state of online shopping behavior via livestream on TikTok of students.
(2) Analyze and identify some factors affecting the online shopping behavior of students in the survey via livestream on TikTok.
(3) Proposed some directions for further research on online shopping via livestream on TikTok.
11. Practical applications:This thesis can be used as a reference for scholars and researchers who want to learn about the online shopping behavior of students via livestream on TikTok.
12. Future research directions: The study could expand its scope to include other social groups such as working adults, housewives, or the elderly to compare shopping behavior via TikTok livestream. Developing different product groups and geographical areas would clarify the impact of economic, cultural, and social factors on online consumer behavior via livestream. Additionally, a sociological approach from the perspectives of media and consumer sociology could be used to further analyze the influence of digital platforms and influencers on young people.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dao Khanh Ha 2. Sex: Female
3. Date of birth: December 4, 2000 4. Place of birth: Hung Dao, Hai Phong
5. Admission decision number: 5626/QD-XHNV Dated: December 29th, 2023by Rector of the University of Social Sciences and Humanities, VNU-Hanoi.
6. Changes in academic process: Decision on extending the study period of Master students, No. 9028/QD-XHNV dated December 23, 2025.
7. Official thesis title:Online Shopping Behavior of Students via TikTok Livestreams at present
8. Major:Sociology9. Code:8310301
10. Supervisors:
Ph.D Lu Thi Mai Oanh, Lecturer in the Faculty of Educational Sciences, University of Education, Vietnam National University, Hanoi
Ph.D Dao Thuy Hang, Lecturer in the Department of Sociology, University of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summary of the findings of the thesis:
The thesis titled “Online Shopping Behavior of Students via TikTok Livestreams at present” has achieved several noteworthy findings as follows:
Identified the current situation of students' online shopping behavior through TikTok livestreams.
Analyzed and identified several factors involving the online shopping behavior of students through TikTok livestreams among the surveyed participants.
Proposed several directions for future research on online shopping through TikTok livestreams.
12. Practical applicability, if any: This thesis can be used as a reference source for scholars and researchers seeking to explore and better understand students' online shopping behavior through TikTok livestreams.
13. Further research directions, if any: Future research may expand the survey population to other social groups, such as working adults, homemakers, and older adults, in order to compare their shopping behaviors through TikTok livestreams. It may also examine different product categories and residential areas to better understand how economic, cultural, and social factors influence online consumer behavior in livestream shopping. Furthermore, future studies could adopt perspectives from the sociology of media and the sociology of consumption to provide deeper insights into the influence of digital platforms and social influencers on young people.
14. Thesis-related publications: None
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