Opening of the Training Course for Officials and Civil Servants of Hanoi City Tourism Management

The training course was implemented according to Decision No. 2315/QD-UBND dated April 17, 2017 of the Hanoi People's Committee on approving the Project "Improving the quality of training and fostering the team of cadres, civil servants and public employees of Hanoi city in the period of 2016 - 2020". The course lasted from September 21, 2020 to October 2, 2020, including study time, writing reports and field surveys.

The course content is divided into 02 training programs: "Improving knowledge of management and effective development of tourism activities in 2020" for 45 district-level civil servants specializing in tourism management, leaders of People's Committees at commune and ward levels with tourist attractions, and "Professionalizing the activities of public service units to promote domestic tourism in 2020" for 32 civil servants and leaders of public service units in Hanoi providing public services related to tourism development.

Speaking at the opening ceremony, Deputy Director in charge of Hanoi Department of Tourism Tran Trung Hieu said that from 2016 to 2019, Hanoi tourism has achieved impressive results. The tourism industry's contribution to the city's GDP increased from 8.07% in 2017 to 12.54% in 2019. However, due to the impact of the Covid-19 epidemic since the end of 2019, the number of tourists has decreased sharply, so the total revenue from tourists is estimated to decrease by 61.1% compared to 2019. To revive Hanoi's tourism industry in the right direction, ensuring a fairly high and sustainable growth rate, it is necessary to improve the management capacity, expertise and professionalism of the tourism civil servants and officials. This training course is organized with that goal.

Deputy Director in charge of Hanoi Department of Tourism Tran Trung Hieu (left) and Vice Principal of University of Social Sciences and Humanities Tran Thi Minh Hoa

For her part, Associate Professor Dr. Tran Thi Minh Hoa (Vice Rector of the University of Social Sciences and Humanities) also mentioned the challenges in the tourism industry in general and in the context of the impact of the Covid-19 pandemic in particular. To truly restore and create sustainable development for the tourism industry in the "new normal" state, the tourism staff need to be trained in more professional knowledge and skills. The Vice Rector expressed her belief that the class will provide useful knowledge, serving well the tourism work of the students. The Vice Rector also expressed her thanks to the Hanoi Department of Tourism for continuing to trust and choose the School as the location to organize this meaningful class.

In order for the training program to achieve its objectives, trainees are required to uphold a sense of responsibility, be serious, properly implement the program and regulations of the training class, listen to the information conveyed by the lecturers; and proactively discuss to resolve difficulties and problems in the process of implementing tourism management and development activities.

Students will study the following topics: Current status and challenges of the capital's tourism industry, state management of tourism, orientation of tourism product development, tourism product promotion, the capital's tourism industry in the context of international integration and the 4.0 industrial revolution, building tourism destination brands, organizing festivals and tourism events, developing the capital's tourism in a sustainable direction. After the specialized modules are practical modules and writing a report.