USSH scientists are collaborating to develop sustainable community tourism and promote civilized tourism behavior.

Delegates and representatives of ethnic communities attending the Conference (Photo source: Hanoi New Newspaper)

At the conference, Associate Professor Pham Hong Long focused on analyzing the role of the community in destination development, while emphasizing that the quality of the visitor experience is formed from a combination of many factors. Besides resources, landscapes, and infrastructure, the quality of service, the tourism environment, and the capacity of the service staff are crucial in creating the image and attractiveness of a destination.

From a research and training perspective, Associate Professor Dr. Pham Hong Long provides students with knowledge about sustainable community tourism, tourist psychology, and the development of experiential products, while linking professional content with practical activities at the Vietnam Ethnic Groups Cultural and Tourism Village. Through this, students gain a foundation to apply their knowledge to welcoming, communicating with, and serving tourists.

Associate Professor Pham Hong Long shared his experience and knowledge in community tourism at the conference (Image source: Hanoi Moi Newspaper)

One of the key points emphasized is the need to develop a comprehensive and integrated tourism experience. Services ranging from food and accommodation to transportation, entertainment, and safety need to be connected into a unified chain, meeting the needs of tourists and contributing to increasing the value of community-based tourism products.

Besides knowledge about product development, Associate Professor Pham Hong Long dedicated time to discussing civilized behavior in tourism activities. Principles of friendly attitude, open communication, listening, respecting personal space, and proactively building rapport with tourists were concretized through practical situations. These are essential skills that contribute to building a professional, friendly, and distinctive image for the destination.

The conference attracted a large number of officials, staff, and members of the ethnic communities at the Village (Image source: Culture Newspaper)

The conference provided an opportunity for officials, staff, and ethnic communities at the Village to update their knowledge, exchange experiences, and improve their capacity to serve tourists. The shared content contributed to raising awareness of the role of the community, promoting local cultural values, and gradually improving the quality of products and services at the destination.

The participation of Assoc. Prof. Dr. Pham Hong Long in the program further demonstrates the role of scientists from the University of Social Sciences and Humanities, Vietnam National University, Hanoi, in connecting knowledge with practice, bringing professional knowledge and research and training experience to support tourism development activities in the locality, contributing to promoting community tourism in a professional, responsible and sustainable direction.