Over 2,000 candidates will be recruited.
According to statistics, the total number of applications for admission to the University of Social Sciences and Humanities in 2018 was nearly 32,000, with the number of first-choice applications and the proportion of first, second, and third-choice applications increasing compared to 2017. As of September 30, 2018, the total number of admitted students was 2,034. Notably, the percentage of admitted students in Group D increased, accounting for 38.58% of the total number of admitted students based on national high school graduation exam results. Some majors with high foreign language requirements, such as Oriental Studies, International Studies, Tourism and Travel Service Management, and Hotel Management, all had admission rates for Group D students exceeding 50%.
The conference assessed that the 2018 regular university admissions process was a great success, achieving all set targets. The university's promotional, counseling, and admissions support activities were implemented in various forms throughout the 2018 admissions season, thereby providing timely and up-to-date information to candidates and the public. The university's Admissions Counseling Fanpage, established in 2012, has nearly 26,000 followers. The university's admissions portal is continuously updated with admissions information and articles on exam preparation counseling, career guidance, and introductions to majors and professions.
Furthermore, local admissions counseling activities have been expanded and implemented more synchronously and consistently. While in 2017, the University only participated in the admissions counseling program in collaboration with Tuoi Tre Newspaper and Vietnam National University, Hanoi in Hanoi, this year, the University's admissions department has participated in counseling in four provinces and cities: Hanoi, Hai Phong, Thanh Hoa, and Nghe An. With the goal of directly reaching prospective students at high schools in these localities, the Student Ambassador program continues to be implemented on a larger scale. This year, the University organized 200 student ambassadors to disseminate admissions information and provide counseling and support to students at 110 high schools in 14 provinces and cities in the Northern region. Admissions counseling activities were carried out consistently from February to August 2018, from before students registered for the national high school graduation exam and application process, to after the results were announced, and throughout the enrollment process.
53.5% of candidates chose the school because of its quality of education.
The Admissions Department of the Training Division conducted a survey on the level of access to information about the University of Social Sciences and Humanities and the reasons for choosing the University of Social Sciences and Humanities among students of the QH-2018-X cohort. The results showed that, compared to 2017, the level of access by candidates to admissions counseling channels such as the admissions website, the admissions fanpage, and the University's local admissions counseling programs increased. Conversely, the level of access through channels such as the "Things You Need to Know" booklet, and through teachers and friends decreased.
A survey on the reasons for choosing the University of Social Sciences and Humanities revealed that the quality of education and the university's brand are extremely important criteria, highly attractive to students. 53.5% of candidates chose the university because of its quality of education, while 30.5% chose it because of its brand. The survey also showed that high school students are increasingly independent in their choice of majors, with 51.2% choosing based on personal interest. Only 28.2% of students surveyed considered job prospects as one of the reasons for choosing the university.
Initial impressions of first-year students show that 55.46% were particularly impressed with the lecturers' teaching quality and friendly, enthusiastic attitude; 45.2% felt the learning environment was deeply humane; and 27.95% were impressed by the vibrant and engaging student union activities.
Conversely, 49.23% of students were dissatisfied with the facilities and classroom equipment; 19.74% felt the class schedule was unreasonable; and 7.44% were unhappy with the service attitude of the cleaning staff, parking attendants, and canteen staff.
These survey results provide useful information to guide the promotion and admissions counseling for regular university programs, as well as to improve the learning environment, enhance the quality of training, and improve services at the university. These results also lead to the conclusion that promoting and building the image of the university is not simply the responsibility of the admissions department or the counseling process before students enter the university, but must be a continuous effort throughout the entire training process and upon graduation.
Admissions open 365 days a year.
Although the 2018 regular university admissions process was successful, achieving the set targets, according to Associate Professor Dr. Hoang Anh Tuan, the difficulties in admissions in general at universities still exist. Many training programs that do not meet social needs and are inaccessible to students have had to close. Admissions is only the first stage of the training process. There is a close relationship between admissions and training. The effectiveness of admissions must be improved based on continuously improving and enhancing the quality of training.
Vice Rector Hoang Anh Tuan suggested: “Admission promotion and counseling play a crucial role and need more investment in the coming years. University admissions should be a continuous process 365 days a year.” Among the implemented admissions channels, online channels such as websites and Facebook are increasingly important, have a wide reach, and are the main source of information for candidates, therefore they need more investment.
Furthermore, functional departments and units need to continuously monitor and closely follow new enrollment trends in society and the Ministry of Education and Training, avoiding a passive approach to enrollment methods, information dissemination, and reaching prospective students. Annual surveys and data analysis to identify needs and factors influencing students' decisions on choosing schools and majors should be conducted regularly and consistently. Investment in student ambassador activities and enrollment promotion should be focused on key areas. Faculties also need to be more proactive in developing plans to promote the image of their own units and academic programs.
Author:Thanh Ha
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