Recruiting over 2,000 candidates
According to statistics, the total number of applications for admission to the majors of the University of Social Sciences and Humanities in 2018 was nearly 32,000, of which the number of applications 1 and the proportion of applications 1, 2, 3 increased compared to 2017. As of September 30, 2018, the total number of candidates admitted to the school was 2,034. In particular, the rate of candidates admitted to the D group increased, accounting for 38.58% of the number of candidates admitted to the school based on the results of the national high school exam. Some majors with high requirements for foreign languages such as Oriental Studies, International Studies, Tourism and Travel Services Management, Hotel Management, etc., the rate of candidates admitted to the D group was over 50%.
The conference assessed: the 2018 regular university admissions were successful, achieving the set targets. The school's promotion, consulting and admissions support activities were implemented in many different forms throughout the 2018 admissions season, thereby promptly providing necessary and updated information to candidates and society. The school's Admissions Consulting Fanpage, launched in 2012, has nearly 26,000 followers. The school's admissions portal is continuously updated with admissions information and articles on exam preparation consulting, career guidance, and career introductions...
In addition, local admissions consulting activities have been expanded and implemented more synchronously and consistently. If in 2017, the School only participated in the admissions consulting program in conjunction with Tuoi Tre Newspaper and VNU in Hanoi, this year, the School's admissions department has participated in admissions consulting in 04 provinces and cities: Hanoi, Hai Phong, Thanh Hoa, Nghe An. With the goal of reaching candidates directly at high schools in the localities, the Student Ambassador program continues to be implemented on a larger scale. This year, the School organized 200 student ambassadors to provide admissions information and organize consultations and support for candidates at 110 high schools in 14 provinces and cities in the Northern region. Admissions consulting activities were carried out continuously from February to August 2018, from before candidates registered for the exam, applied for admission until the results of the national high school exam were available and during the admission process.
53.5% of candidates choose the School because of the quality of training
The Admissions Department of the Training Department conducted a survey on the level of access to information sources about the University of Social Sciences and Humanities and the reasons for choosing the University of Social Sciences and Humanities of students of the QH-2018-X course. The results showed that, compared to 2017, the level of access of candidates to admissions consulting channels through the admissions website, admissions fanpage, and the school's admissions consulting program in localities increased. On the contrary, the level of access through channels such as the book "Things to know", through teachers and friends decreased.
The survey on the reasons for choosing the University of Social Sciences and Humanities shows that the training quality and the school's brand are extremely important criteria, with great appeal to students. Candidates choose the school because of the training quality accounting for 53.5%, and because of the school's brand accounting for 30.5%. The survey also shows that high school students are increasingly independent in choosing their major, with 51.2% choosing their major based on their personal interests. Only 28.2% of students surveyed consider job advantages as one of the reasons for choosing the school.
A survey of first-year students' initial impressions showed that 55.46% of students were particularly impressed with the lecturers' quality of lectures, friendly and enthusiastic attitudes; 45.2% of students felt that the learning environment was humane; 27.95% of students were impressed with the vibrant and attractive Youth Union movement.
On the contrary, 49.23% of students were not satisfied with the facilities and equipment of the classrooms; 19.74% said that the class schedule was not reasonable; 7.44% were not satisfied with the service attitude of the cleaning staff, parking staff, canteen staff...
These survey results are useful reference information to help orient the work of promoting and consulting on regular university admissions as well as improving the learning environment, enhancing the quality of training and services at the school. From these results, it is also concluded that the work of promoting and building the image of the school is not simply the work of the admissions department or the process of consulting students before entering the school, but must be throughout the entire training and graduation process.
365 days enrollment
Although the 2018 regular university enrollment activities were successful, achieving the set targets, according to Associate Professor Dr. Hoang Anh Tuan, the difficulties of enrollment activities in general at universities today still exist. Many training majors do not meet social needs, are not accessible to learners and have to pay fees. Enrollment is only the first stage of the training process. There is a close relationship between enrollment and training activities. It is necessary to improve the effectiveness of enrollment activities on the basis of constantly improving and enhancing the quality of training activities.
Vice Principal Hoang Anh Tuan suggested: “Advertising and admissions consulting play an important role and need to be invested more in the coming years. University admissions must be a 365-day continuous task.” Among the recruitment channels that have been deployed, online recruitment channels such as websites and Facebook are increasingly playing an important role, have a wide reach and are the main source of information for candidates, so they need to be invested more.
In addition, functional departments and units need to continuously monitor and closely follow new enrollment trends of society and the Ministry of Education and Training, to avoid being passive in enrollment methods, information promotion and candidate approach. Surveys and analysis of annual enrollment data to find out the needs and factors affecting students' decisions to choose schools and majors need to be focused on periodically and regularly. Investment in student ambassador activities and enrollment promotion work needs to be focused on some key areas. Faculties also need to be more proactive in developing plans to promote the image of their own units and majors.
Author:Thanh Ha
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