Humanities students and their journey of building personal brands in the digital age.

Accompanying Humanities students on their journey of self-development.
The talk show was attended by Assoc. Prof. Dr. Dang Hong Son - Vice Rector of the University, along with leaders of functional departments, representatives of the Vietnamese delegation to the 49th Southeast Asia-Japan Youth Ship Program, and nearly 500 students attending in person at the auditorium, as well as hundreds of students watching via livestream on the University's fanpage and YouTube channel.
The two speakers for the program were Ms. Nguyen Thi Quynh Anh (Tech Lady) - Marketing Director of VinCSS Cybersecurity Services Joint Stock Company (Vingroup), SSEAYP Delegate 2026, and Mr. Nguyen Duc Anh - Senior Advisor to the Chairman of the Board of Directors of OSP Group, Chairman of the Board of Directors of Markculture.
With the desire to accompany students and young people on their journey of self-development in the digital age, the speakers shared practical perspectives on building a sustainable personal brand, career orientation, and raising awareness about safe online use, protecting privacy, and preventing online risks, thereby spreading the positive values ​​of the SSEAYP program.

The seminar is part of a series of events called "USSH Open Day 2026The "Admissions Counseling - Career Guidance - Job Fair" is an annual event organized by the university, aiming to connect students with professional practice and equip them with the necessary skills to adapt to a rapidly changing social context.
More than just a sharing session, the seminar also provided a space for humanities students to reflect on themselves: who they are, what they have, and what they need to prepare for the future. In the context of an increasingly competitive job market, self-development is no longer an option, but a necessity for every young person.
Through real-life stories from speakers who have gone through the journey of learning, working, and establishing themselves in a professional environment, students have the opportunity to access specific, relatable experiences that offer long-term guidance. This is also how the university supports students not only in their studies but also in their journey of growth and career development. What makes humanities students different from thousands of other applicants?
This was one of the topics discussed by students with the speakers at the talk. According to Mr. Nguyen Duc Anh, many young people today are confusing "showing off" with "true value." The number of followers, images on social media, or frequency of appearance are not measures of personal branding. These factors only reflect attention, but are not enough to build trust.
A personal brand, at its core, is what others believe about you, even when you're not around. It's built not on words, but on actions, on how you work, and on the value you create in practice. Three core elements of a personal brand are competence, repeatable behavior, and value delivered. Competence is what you actually do; behavior is how you maintain professionalism in every small detail; and value is what attracts people to you.

In the digital age, every action and every piece of content shared can spread and shape a person's image in the eyes of others. The online space presents both opportunities and challenges, requiring each student to have a clear understanding of how to build and protect their own image.
As an alumnus of the International Studies department, Ms. Nguyen Thi Quynh Anh shared some very relatable insights with USSH students. Ms. Quynh Anh emphasized the importance of equipping oneself with knowledge and skills to protect oneself online, especially in a context where personal information is easily exploited and online risks are increasing. Building a personal brand is inseparable from digital safety awareness and responsibility when participating in the online environment.
It's worth noting that the difference doesn't come from imitating trends, but from each person's own experiences and perspective. What you've been through, how you think, and how you solve problems are what create your unique and unreplicable personal style.

Ms. Nguyen Thi Quynh Anh connected with humanities students through very relatable stories.

In particular, the seminar also affirmed that personal branding is not just for extroverts. Introverts can absolutely build their brand by deepening their expertise, writing and sharing valuable perspectives, and producing concrete results in their work.
For humanities students, the advantage lies not in being loud and boisterous, but in the depth of their thinking, their analytical abilities, their capacity to understand people, and their ability to create meaningful value. By knowing how to identify their strengths and develop them consistently, each student can become a trustworthy individual in their field.
The overarching message of the seminar was also a reminder for each student: building a personal brand is not about becoming famous, but about becoming a reliable choice in crucial moments.      

In a world where everything can be copied very quickly, the only thing that is irreplaceable is each individual's unique experience and perspective. Therefore, instead of trying to be like someone else, humanities students can start by understanding themselves, persevering with their values, and continuously improving their core competencies.
In particular, in the context of the digital environment that is presenting young people – including humanities students – with many challenges and opportunities, knowing how to apply the knowledge and values ​​that the University of Social Sciences and Humanities has instilled in them has become more important than ever. This includes not only professional knowledge, but also critical thinking, the ability to understand people, and a sense of responsibility to the community.