The first PhD student of the Faculty of Information and Communications defends LATS

The thesis topic "Research on the development trend of television from the perspective of media economics" by Postgraduate student Bui Chi Trung, majoring in Journalism, was defended at the University of Social Sciences and Humanities on March 23, 2012.The thesis has studied and analyzed the main development trends of the current and future Vietnamese television system. The research results of the thesis have initially introduced academic concepts of media economics, of the field of television in the mass media system. In particular, the thesis has contributed to affirming the ability to apply media economics theory in practice, making comments on development trends and practical issues for the development process of the Vietnamese television industry. Evaluating the thesis, Associate Professor, Dr. Nguyen Duc Dung (reviewer 1) said that the thesis has mentioned a fairly new issue today, which is the development trend of television in the coming years; at the same time, it has outlined a new model for television economics in Vietnam. The thesis has also mentioned specific solutions to contribute to improving the efficiency of television economics in the new context. Dr. Dang Thi Thu Huong (reviewer 2) commented that the thesis has summarized the development process of the Vietnamese television industry from the perspective of media economics. At the same time, the thesis also assessed the difficulties and shortcomings as well as the opportunities and challenges of Vietnamese television. Dr. Dang Thi Thu Huong also noted that some of the statements in the thesis need to be proven, analyzed more specifically and clearly. Some other opinions of the council members evaluated the results of the thesis as contributing to the development of television not only in terms of content but also in other aspects: strategy, technology, organization, management, business... The results were classified as excellent by 6/7 members of the thesis evaluation council. This is the first state-level doctoral thesis of the Faculty of Journalism and Communication, University of Social Sciences and Humanities. The thesis will be a useful reference source for managers and those working in the field of television, especially for those interested in the new field: television economics.