Seminar on German-Vietnamese media

Jackie Chan/USSH

Scholars and students discussed in subcommittee 3 of the seminar.

At the seminar, participants of the 2nd Vietnam-Germany Media Dialogue provided students with information on the environment, the correlation between mass media and online use in their respective countries; new challenges to professions and changes in the professional environment through online use; online advertising and its economic effectiveness; practical professional experiences and establishing new professional relationships.

Jackie Chan/USSH

Associate Professor Pham Quang Minh (Vice Rector) delivered a speech at the opening ceremony.

One of the topics that garnered the most attention from speakers and students was the challenges facing the journalism and media industry in the context of the rapid development of the internet and the current global economic and social difficulties, and what solutions can help newspapers survive and retain their readers. Discussing this issue, veteran journalists argued that in the future, reporters and media professionals need a wider range of skills. While reporters previously worked primarily with traditional means like pen and paper and audio recordings, today's reporters must work with smartphones, social media, and have significant interaction with sources and readers. Media outlets are also trending towards a multi-media approach, combining print, online, television, and radio to create a comprehensive information picture that best meets the needs of readers. Furthermore, another lesson shared by those in the profession is that to thrive in today's complex and highly competitive environment, newsrooms must invest more heavily in their capabilities, producing high-quality articles and newspapers with a unique identity to gain a foothold in the hearts of readers.

Other topics of interest to the students included the issue of journalism in the economy, how journalists build blog communities, and memorable experiences in journalism.