1. Student's name: Nguyen Do Nguyen Minh
2. Gender: Male
3. Date of birth: January 6, 1988
4. Place of birth: Ben Tre
5. Decision on recognition of students No. 4419/2019/QD-XHNV, dated November 26, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic: Pay TV economics in the context of social media (case study of SCTV)
8. Major: Applied Journalism Code: 8320101.01-UD
9. Scientific supervisor: Associate Professor, Dr. Vu Van Ha, currently working at: Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis results:
Chapter 1 is a system of theoretical issues on television economics and social media through the study of the following contents: clarifying the basic concepts of entertainment television and the characteristics of entertainment television; television economics; pay television services; social networks and their positive and negative impacts. Clarifying the views and policies of the Party and the State on the development of television economics in the current period. Content and methods of developing pay television services. Factors affecting pay television services.
Chapter 2, SCTV is the first enterprise in Vietnam to be permitted by the Prime Minister to research, apply, design, invest, construct and exploit the HFC cable television network, broadband, and use multiple services. Chapter 2 of the thesis has summarized the following contents: Some features of SCTV Company Limited: General introduction of the company (History of establishment and development, Legal status and business fields); Organizational structure and management of the company (Organizational structure, Area of operation). Pay TV service business activities at SCTV: Achievements (Types of SCTV products and services, Analysis of the company's total revenue situation, Technical quality, customer service and content, Promotional programs); Some existing limitations. Methods of exploiting pay TV of SCTV: Service payment methods, Pay TV services; Customer approach methods. Some of the current issues facing SCTV are: Awareness of pay TV services; General policy mechanism; Content and form; Human resources; Technical infrastructure;
In the current social network context, pay TV services in general and SCTV pay TV services in particular are facing certain difficulties and challenges, requiring the company to increase innovation to improve competitiveness and meet customer needs in the current period.
Chapter 3, Based on the current situation; development trends and competition of pay TV; development orientation of pay TV services. The author proposes the following solutions: Solutions to propagate awareness of pay TV services; Solutions on general policy mechanisms; Solutions on content and form; Solutions on human resource development; Solutions on investment in technical infrastructure.
The investment and exploitation of SCTV's pay TV service is a step in the right direction and brings great economic, political and social significance. Therefore, in order to develop the business of pay TV cable service with service quality, it is necessary to have scientific research on theoretical and practical bases, thereby finding fundamental and long-term solutions to promote the development of cable TV service in Vietnam.
11. Practical application:
The thesis clarifies the scientific basis for promoting the development of pay television. In-depth research indicates the development status of the pay television market, trends and solutions for the development of pay television economy (SCTV) in the context of social media.
This will be a reference document for state management agencies as well as pay TV service providers and other interested individuals/organizations.
12. Further research directions:
Although it has achieved a requirement in the research purpose, the thesis still has some limitations in providing solutions to develop THTT services in the context of social media communication. Therefore, in the future, the author believes that in order to achieve higher research results, it is necessary to coordinate many models and research methods to improve the quality of THTT services in the current period.
13. Published works related to the thesis:
13.1. Nguyen Do Nguyen Minh - Luong Quoc Huy, 2021, Hue Ancient Capital - A Safe and Hospitable Destination, Development Culture Magazine,https://vanhoavaphattrien.vn/co-do-hue-diem-den-an-toan-va-men-khach-a7017.html, September 30, 2021.
13.2. Nguyen Do Nguyen Minh, 2021, Pay TV economics in the context of social media, Asia Pacific Economic Journal, October 2021.
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN Do Nguyen Minh
2. Sex: male
3. Date of birth: 06/01/1988
4. Place of birth: Ben Tre Province
5. Admission decision number: 4419/2019/QD-XHNV on 26th, November 2019 by Rector of USSH, VNU
6. Changes in academic process:
7. Official thesis title: The economics of pay-TV in the context of social media (a case study of SCTV)
8. Major: Journalism Code: 8320101.01-UD
9. Supervisors: Assoc.Prof. Dr. Vu Van Ha, works at USSH - School of Jounalism and Communication, VNU
10. Summary of the findings of the thesis:
Chapter 1, is a system of theoretical issues on the television economy and social media through the study of the following contents: clarifying the basic concepts of entertainment television and entertainment television characteristics; television economy; pay television services; social networks and characteristics of positive and negative effects. Clarifying the views and policies of the Party and State on the development of the television economy in the current period. Content and methods of developing pay TV services. Factors affecting pay TV service.
Chapter 2, SCTV is the first enterprise in Vietnam that is allowed by the Prime Minister to research, apply, design, invest, build and exploit HFC cable television network, broadband, multi-service use. Chapter 2 of the thesis has summarized the following contents: A brief overview of SCTV limited company: General introduction of the company (History of formation and development, legal status and business field); Organizational and management structure of the company (Organizational structure, operating location). Pay TV service business at SCTV: Achievements (Types of SCTV products and services, Analysis of company-wide revenue, Technical quality, customer service and content content, Promotions); Some limitations exist. SCTV's pay TV exploitation methods: Service payment methods, Pay TV services; Customer approach. Some current issues for SCTV are: Awareness of pay TV services; General mechanisms and policies; Content and form; Human Resources; Technical infrastructure;
In the current social network context, pay TV services in general and SCTV pay TV services face certain difficulties and challenges that require the company to increase innovation to improve competitiveness. and meet the needs of customers in the current period.
Chapter 3, On the basis of the actual situation; development trends and competition of pay TV; development orientation of pay television services. The author offers the following solutions: Solution to spread awareness about pay TV services; Solutions on general mechanisms and policies; Solution on content and form; Solutions on human resource development; Technical infrastructure investment solutions.
The investment and exploitation of SCTV's pay TV service is a step in the right direction and brings great economic, political and social significance. Therefore, to be able to develop a pay cable television service business with service quality, it is necessary to have a scientific study on the theoretical and practical basis, from which to find effective solutions. basic and long-term in order to promote the development of cable television services in Vietnam.
11. Practical applicability, if any:
The thesis clarifies the scientific basis to promote the development of pay TV. In-depth research shows the development status of the pay TV market, trends and solutions to develop the pay TV economy (SCTV) in the context of social media.
This will be a reference for state regulatory agencies as well as pay TV service providers and other interested individuals/organizations.
12. Further research directions, if any:
Although it has achieved a requirement in the research purpose, the thesis still has some limitations in providing solutions to develop information communication services in the context of social media. Therefore, in the future, the author believes that in order to achieve higher results, it is necessary to combine many models and research methods to improve the quality of information communication services in the current period.
13. Thesis-related publications:
13.1. NGUYEN Do Nguyen Minh – LUONG Quoc Huy, 2021, “Hue Ancient Capital - A safe and hospitable destination”,https://vanhoavaphattrien.vn/co-do-hue-diem-den-an-toan-va-men-khach-a7017.html, Development Culture Magazine, (September 2021).
13.2. NGUYEN Do Nguyen Minh, 2021, “The economics of pay-TV in the context of social media”, Asia-Pacific Economic Review, (October 2021).
