1. Student's full name: TRAN THI CAM AU 2. Gender: Female
3. Date of birth: June 2, 1981.
4. Place of birth: Vinh Long Province
5. Decision No. 4419/2019/QD-XHNV dated November 26, 2019, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None.
7. Thesis title: The issue of preserving and promoting the value of tangible cultural heritage on television broadcasts in the Southwest region of Vietnam.
8. Major: Applied Journalism; Code: 8320101.01 (UD)
9. Scientific Advisor: Dr. Tran Bao Khanh, Dai Nam University
10. Summary of the thesis results:
This thesis studies the current state of propaganda regarding the preservation and promotion of tangible cultural values on television in the Southwest region of Vietnam (surveying three radio and television stations: Vinh Long, Kien Giang, and Can Tho City). The thesis summarizes the content and forms of expression concerning the preservation and promotion of tangible cultural values on these television channels, based on surveys of the quantity, types, and presentation of works, and gathering opinions from local leaders, cultural experts, and those directly involved in producing propaganda works on the preservation and promotion of tangible cultural values on the local television channels of Vinh Long, Kien Giang, and Can Tho City.
This thesis proposes several solutions to innovate and improve the quality of propaganda on the preservation and promotion of tangible cultural values on television channels of local radio and television stations in the Southwest region, better meeting the needs, preferences, and information consumption habits of viewers regarding television works on this topic.
The research findings of this thesis provide a basis for journalists to adjust the way they present television news articles on the preservation and promotion of tangible cultural values, making them more accessible and leveraging the advantages of television journalism. Simultaneously, it serves as a reference for regional radio and television stations in the Southwest region, helping them develop appropriate solutions to improve the quality and effectiveness of their broadcasts on the preservation and promotion of tangible cultural values on local television channels. Furthermore, it is a valuable reference for students, journalism training institutions, and anyone interested in the topic.
11. Practical applications: This can be applied in the process of organizing and promoting tangible cultural heritage on local television channels in the Southwest region of Vietnam.
12. Future research directions:
13. Published works related to the thesis:
Scientific article on: The issue of preserving and promoting the value of tangible cultural heritage on television broadcasts in the Southwest region of Vietnam, published in the Journalist Magazine. Issue 450 - August 2021.
INFORMATION ON MASTER'S THESIS
1. Full name: TRAN THI CAM AU 2. Sex: Female
3. Date of birth: February 6, 1981 4. Place of birth: Vinh Long Provinice .
5. Admission decision number: 4419/2019/QD-XHNV. Dated : Nov 26th, 2019 from principal of university of social sciences humanities, Hanoi national university.
6. Changes in academic process:
7. Official thesis title: The preservation and promotion of physical cultural values on the world television.
8. Major: Journalism Code: 8320101.01 (UD).
9. Scientific instructors: Dr. Tran Bao Khanh, The University of Dai Nam
10. Supervisors:
The thesis researches on the current status preserving and promoting of physicat cultural values propaganda on television channels of local Radio and Television stations (surveyed at 3 Radio and Television stations Vinh Long, Kien Giang and Can Tho city). The thesis outlines the content and forms preserving and promoting of physicat cultural values on these channels, based on surveys on the number, genre, presentation of works, and collecting opinions of the television leaders of the stations about preserving and promoting of physicat cultural values propaganda on local television channels, surveying opinions, interests.
The thesis proposes a number of solutions to innovate and improve the quality of propaganda about preserving and promoting of physicat cultural values on TV channels of the local Radio and Television stations of the Southwest region, meeting the needs and interests better, the audience's habit of receiving information about this TV work on this content.
The thesis' results are the basis for journalists to adjust the way of presenting TV-journalism works on preserving and promoting of physical cultural values in the direction of closeness, bringing into play the advantages of television journalism. At the same time, it is the basis for Radio and Television in the Mekong Delta region to consult and have appropriate solutions to improve the quality and effectiveness of propaganda on preserving and promoting of physical cultural values on local television channels. And this is also a reference for students, for journalism training institutions, who are interested in the topic.
11. Summary of the findings of the thesis: It can be applied in the process of organizing propaganda about preserving and promoting of physical cultural values on local television channels in the Southwest region.
12. Practical applicability, if any: No
13. Further research directions, if any: No
14. Thesis-related publications: Scientific article: The preserving and promoting of physical cultural values on the world television, published in a journalist's magazine. No.450 August 2021.
