The seminar was attended by researchers, speakers, journalists, artists and business representatives to exchange and share perspectives and practical experiences in connecting cultural heritage with creative startups, especially in the context of digital transformation and international integration.
In her opening speech, Associate Professor, Dr. Do Huong Lan, Director of the Institute of Policy and Management, emphasized that in the context of the world changing strongly under the impact of digital transformation, the cultural industry has emerged as a field with both economic potential and the significance of preserving, renewing and spreading national identity. Starting a business in the cultural industry is not only starting a business but also starting a business in terms of ideas, thinking, and how to connect tradition and modernity, between preservation and development, between indigenous culture and the global market.
“Not starting from technology, starting a business with the cultural industry starts from understanding people, understanding the cultural values of the nation to tell untold stories, in a way that touches the community and the market. With a diverse and rich cultural treasure, Vietnam has all the conditions to strongly develop this field if there is a correct, creative and timely approach” - Associate Professor, Dr. Do Huong Lan said.
Associate Professor, Dr. Do Huong Lan, Director of the Institute of Policy and Management, said that with a diverse and rich cultural treasure, Vietnam has all the conditions to strongly develop the Cultural Industry sector.
At the seminar, speakers shared many unique initiatives, of which the most prominent was the experience program. In session one, speakers shared many specific creative startup models such as the Tay ethnic cultural experience program in Lao Cai, the "Miss Culture" program and strategic cooperation with museums and historical sites to integrate heritage education content into formal education. Experts paid special attention to the combination of storytelling, modern technology and entrepreneurial spirit to rebuild cultural identity, bridging traditional heritage and the young generation in the digital age.
The second panel discussion focused on in-depth discussions on the startup ecosystem in the university environment. Delegates shared detailed information about the cultural startup project at USSH, the plan to organize Culture Hackathon 2025 and student support initiatives, such as startup skills training programs, financial support funds and innovation competitions.
The seminar is a preliminary activity in preparation for the Culture Hackathon 2025 program, expected to become an annual event to inspire and orient careers and startups for the young generation in the cultural industry, expected to expand to many universities and innovation incubators.
Researchers, speakers, journalists, artists and business representatives exchange perspectives and practical experiences in connecting cultural heritage with creative startups.
At the end of the discussion, Dr. Trinh Ba Duong, Chairman of AseanHub, emphasized the need for close cooperation between universities, businesses and management agencies to build an effective and sustainable support environment for cultural start-up projects. Dr. Trinh Ba Duong believes that these efforts will contribute significantly to the sustainable development of the cultural industry in Vietnam.
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