Introducing the book: "Tourism Culture"

This is the first systematic and in-depth study of tourism culture in Vietnam. The book provides fundamental knowledge about culture, cultural forms, different aspects of tourism culture, various fields of cultural tourism, heritage sites, monuments, contemporary structures, and cultural landscapes that play an important role in tourism, the characteristics of tourism management and business culture, as well as issues related to cultural protection in tourism development, and tourism development in the context of international integration... The most fundamental issues of tourism are addressed in this book from a cultural perspective.

The book focuses on in-depth analysis.nCultural entities used in tourismThis includes various types of cultural resources that humans exploit and use to create tourism products to serve the needs of tourists, along with the participation of the cultural environment in interaction with the natural environment. These are tangible and intangible cultural resources, political, economic, and social conditions, technical infrastructure, security and defense factors, etc., which constitute the resources for tourism development. These cultural entities exist objectively, outside of tourism, are not created by tourism, and are exploited and used in tourism.

At the same time, the book also provides essential knowledge aboutnCultural entities created in tourism,This includes organizational culture, management, and tourism business; models, styles, and approaches to management and business culture; manager culture; state-enterprise-individual management culture in tourism; qualities and competencies of managers and leaders in tourism enterprises; characteristics of entrepreneurial culture and tourism businesses; market culture; consumer culture; business ethics; communication and behavior culture in tourism; and lessons learned both domestically and internationally. These are cultural entities created and determined by the tourism environment, reflecting the characteristics, nature, and level of a tourism industry.

Where there are people, there is culture. Where there is tourism, there is tourism culture. Tourism culture is a broad spectrum encompassing all aspects of tourism life, influencing the organization, management, and business activities of tourism. Without tourism culture, tourism cannot develop. (Book)"Tourism culture"This is a useful resource for those studying, researching, and working in the field of tourism. The book not only provides multifaceted knowledge about tourism culture, but also focuses on equipping readers with diverse perspectives and approaches to the subject, enabling them to objectively and scientifically explore tourism culture in particular, and tourism science in general.