TYLA: Mobile journalism in Vietnam today

Author name: PHAN QUOC HAI

Thesis title:Mobile journalism in Vietnam today

Dissertation field: Journalism

Major: Journalism Code: 62 32 01 01

Name of the postgraduate training unit: University of Social Sciences and Humanities - Vietnam National University, Hanoi.

1. Purpose and research objects of the thesis

1.1. Research purpose

Based on the theoretical framework, the thesis researches, surveys and evaluates the current status of mobile phone journalism products in Vietnam through analyzing the content, form, production methods, information transmission and the public. On that basis, the thesis will generalize the issues raised from the perspective of journalism, at the same time forecast the development trends and propose solutions to improve the effectiveness of mobile phone journalism in the future.

1.2. Research subjects

The research object of the thesis is Mobile Journalism in Vietnam today.

2. Research methods used

2.1. Methodology:

- General methodology: The thesis uses dialectical materialism and the viewpoints of Marxism-Leninism, Ho Chi Minh's thought, the Party's on journalism and communication, journalism and communication theory and practical viewpoints.

- Specialized methodology: Using McLuhan's Technical Determinism theory, Ikuo Takeuchi, Elihu Katz, Denis McQuail's Uses and Gratifications theory and Claude Shannon and Warren Weaver's Communication Model Theory

2.2. Tool method:

- Qualitative research methods (document analysis, in-depth interviews, participant interviews).

- Quantitative research method (Anket interview).

3. Main results and conclusions

3.1. Main results

- Building a theoretical system on mobile journalism, including concepts, characteristics, production and publishing processes.

- Determine the form of the mobile press product through the interface, video, audio, and images. These elements have many differences compared to the web version.

- The content of mobile news is concise and succinct, with priority given to political-social, entertainment and instructional fields.

-The mobile news audience in Vietnam is young, has a high demand for current news and entertainment information, is often busy and likes to access concise, vivid and personalized information.

- The production method of mobile journalism is multi-source, multi-dimensional, multi-component, including many contents from producers and users. The publishing method of mobile journalism is multi-platform, multi-channel, is to find users, is to measure and suggest users.

Mobile journalism creates a new ecosystem: source ecosystem, channel ecosystem, content ecosystem and user ecosystem.

3.2. Conclusion

- Mobile journalism in Vietnam today is a form of journalism that is relatively independent from the web version. The content mainly reuses the content of the web version, except for some radio and television channels produced specifically for mobile phones.

- The process of producing and publishing newspapers on mobile phones is both a common process and different from web production. The unique point is that it uses three-in-one media: smartphones are used as production tools, publishing channels and information receiving devices, the public directly participates in the product production process, content proactively reaches users through applications, and multi-platform publishing.

- A mobile press audience has been formed in Vietnam. This audience has a close relationship with the general public of Vietnamese press but has different characteristics, needs, habits, and interests.

  SUMMARY OF DOCTORAL THESIS

The author's name: PHAN QUOC HAI

Thesis title:Press on mobile phones in Vietnam today

Scientific branch of the thesis: Journalism

Major: Journalism Code: 62 32 01 01

The name of postgraduate training institution: University of Social sciences and Humanities, Vietnam National University, Hanoi.

1. Thesis purpose and objectives

On the basis of the theoretical, the thesis studies, surveys and assesses the current situation of press products on mobile phones in Vietnam today through analyzing the content, forms and information transmission modes of production and the public. On that basis, the thesis will generalize the issues raised from the journalistic perspective, and forecast the development trend and propose solutions to improve press effectiveness on mobile phones in the future.

The object of the thesis research is press in mobile phone in Vietnam today.

2. Research methods

- General methods: The thesis uses dialectical materialism and views of Marxism-Leninism, Ho Chi Minh's thoughts, and the Vietnamese Communist Party of communication and journalism.

- Specialized methods: Theory of Technological determinism of McLuhan's, theory of uses and gratifications of Ikuo Takeuchi, Elihu Katz, Denis McQuail and Theory of communication model by Claude Shannon and Warren Weaver and communication model 4.0.

- Qualitative research methods (document analysis, in-depth interviews, attendance interviews).

- Quantitative research methods (interview Anket).

3. Major results and conclusions

3.1. The major results

- Develop a system of press theory on mobile phones, including concepts, characteristics, production and publishing processes.

- Determine the form of press products on mobile phones including interface, video, audio, images. These factors have many differences compared to the web version.

- The content of the press on mobile phones is brief, concise, giving priority to the political-social, entertainment and instruction areas.

- The public of press on mobile phone in Vietnam is young people, with high demand for news and entertainment, is often busy and likes to access short and brilliant information and has personalization.

- The methods of press on mobile phone production are multi-source, multi-dimensional, many components. Content of press products of press on mobile phone is come by producers and users. The method of press on mobile phone publishing is multi-platform, multi-channel, self-searching, user measurement and user suggestion.

The press on mobile phone creates a new ecosystem: the source ecosystem, the channel ecosystem, the content ecosystem and the user ecosystem.

3.2.Conclusions

- The press on mobile phones in Vietnam is a form of press with a relatively independent form compared to the web version. The main content is used by the content of the web version.While radio and television production are own products.

-The press on mobile phones in Vietnam uses three-in-one means: production tools, publishing channels and equipment to receive information; the public is directly involved in the production process; the content is actively sought to users by applications. The products is published by Multi-platform.

-The public of press on mobile phone has appeared in Vietnam.This public has a close relationship with the general public of Vietnamese newspapers but has other characteristics, needs, habits and interests.