1. Student's full name: Vu Thi Phuong
2. Gender: Female
3. Date of birth: August 14, 1987
4. Place of birth: Thai Nguyen
5. Decision to recognize student number:2705/2020/QD-XHNV dated December 24, 2020of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic: "Evaluation of Ba Be Lake tourist destination image for domestic tourists".
8. Major: Tourism;
9. Code: 8810101.01
10. Scientific advisor: Assoc.Prof.Dr. Tran Thi Minh Hoa - Head of Faculty of Economics and Business, Phenikaa University.
11. Summary of thesis results:
The research was conducted to re-determine the elements that make up the image of Ba Be Lake as a destination. To study the evaluation of domestic tourists on the elements that make up the image of the destination in particular and the overall image of the destination in general.
The topic has reviewed the theoretical basis of tourist destination image and evaluated tourist destination image; reviewed resources, current status and orientations in tourism development of Ba Be Lake destination. Through qualitative research method with unstructured questionnaire, the topic identified 17 attributes mentioned by at least 10% of domestic tourists. Combining qualitative research results with expert opinions, identifying a destination image assessment scale consisting of 8 components with 30 attributes. Of which, 26 independent variables are cognitive, emotional and unique attributes of destination image; 4 dependent variables are attributes of overall destination image. From 392 domestic tourist survey samples, quantitative analysis (using SPSS 23 software) re-identified the assessment scale consisting of 7 factors (25 variables), of which 6 independent factors (21 variables) have the same impact as the dependent factor (4 variables). Including: Natural attractiveness (5 variables), Cultural attractiveness (2 variables), Tourism and entertainment characteristics (4 variables), Infrastructure and technical facilities (4 variables), Destination atmosphere (4 variables), Accessibility and price (2 variables). The order of impact from strongest to weakest of the independent variables on the dependent variable is: HDTN > HDVH > DLGT > TCGC > BKK > HTKT. There are 22/25 attributes that make up the destination image that are positively evaluated, 3/25 attributes that are negatively evaluated. The overall image of Ba Be Lake destination is positively evaluated. The evaluation of the destination image has a statistically significant difference between groups classified by age and number of visits to the destination. The topic also made recommendations to improve and enhance the image of Ba Be Lake tourist destination for domestic tourists.
12. Practical application:
The results of the topic are of great significance for tourism managers in Bac Kan in general and Ba Be in particular in orienting, building and improving the image of the destination, and at the same time, it is the basis for implementing marketing strategies for Ba Be Lake destination. This is also a reference document for other localities with similar characteristics in improving and developing the image of the tourist destination.
13. Further research directions: Assessing loyalty and intention to return to Ba Be Lake tourist destination of domestic tourists.
14. The published works related to the thesis:
- Article: Evaluation of Ba Be Lake tourist destination image of domestic tourists, Journal of Thai Nguyen University of Science and Technology (review completed, expected to be published in June 2022).
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Thi Phuong
2. Sex: Female
3. Date of birth: August 14th, 1987
4. Place of birth: Thai Nguyen Province
5. Admission decision number:2705/2020/QD-XHNV; Dated: December 24th, 2020by the Rector of the University of Social Sciences and Humanities, Hanoi National University, Vietnam.
6. Changes in academic process: NO
7. Official thesis title: “Evaluate the image of Ba Be lake tourist destination of domestic tourists”
8. Major: Tourism
9. Code: 8810101.01
10. Supervisors: Assoc. Prof. PhD. Tran Thi Minh Hoa – Dean of the Faculty of Economics and Business, Phenikaa University.
11. Summary of the findings of the thesis:
The study was carried out to redefine the elements constituting the image of Ba Be lake destination. Find out the evaluation of domestic tourists with the elements that make up the destination image in particular and the overall destination image in general. The topic has reviewed the theoretical basis of the image of the tourist destination and evaluated the image of the tourist destination; overview of resources, current status and orientations in tourism development of Ba Be lake destination. Through qualitative research method with unstructured questionnaire, the topic identified 17 attributes mentioned by at least 10% of domestic tourists. Combining qualitative research results with expert opinions, identifying a destination image rating scale consisting of 8 components with 30 attributes. In which, there are 26 independent variables which are the cognitive, emotional and unique attributes of the destination image; the four dependent variables are attributes of the overall destination image. Quantitative analysis results of 392 domestic tourists survey samples (using SPSS 23 software) have redefined the rating scale with 7 factors (25 variables), of which 6 independent factors (21 variables) have the same impact with dependent factors (4 variables). Including: Natural attractiveness (5 variables), Cultural attractiveness (2 variables), Tourism and entertainment characteristics (4 variables), Infrastructure and technical materials (4 variables), Destination atmosphere (4 variables), Accessibility and price (2 variables). The order of influence from the strongest to the weakest of the independent variables on the dependent variable is: HDTN > HDVH > DLGT > TCGC > BKK > HTKT. There are 22/25 attributes constituting the destination image that are rated positively, 3/25 are rated negatively. The overall image of Ba Be lake destination is positively evaluated. There is a significant significant difference between the groups by age and number of visits to the destination. The topic also made recommendations to improve and enhance the image of Ba Be Lake tourist destination for domestic tourists.
12. Practical applicability, if any:
The results of the study have important implications for tourism managers in Bac Kan in general and Ba Be in particular in orienting, building, and improving the destination's image, as well as being the basis for implementing destination marketing strategies Ba Be lake. This is also a reference for other localities with similar characteristics in improving and developing the image of a tourist destination.
13. Further research directions, if any: Evaluation of loyalty, intention to return to Ba Be lake tourist destination of domestic tourists.
14. Thesis-related publications:
- Article: “Evaluate the image of ba be lake tourist destination of domestic tourists”, TNU Journal of Science and Technology (expected to be published in June 2022).
