1. Student's full name: Tran Thi Xuan Quynh 2. Gender: Female
3. Date of birth: December 2, 1989
4. Place of birth: Cao Bang
5. Decision on student admission No. 2705/2020/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis title: “Research on the competitiveness of Cao Bang as a tourist destination”
8. Major: Tourism; 9. Code: 8810101.01
10. Scientific supervisor: Dr. Nguyen Thu Thuy - Faculty of Tourism, University of Social Sciences and Humanities.
11. Summary of the thesis results:
This thesis conducts research on the competitiveness of Cao Bang as a tourist destination, focusing on the Pac Bo National Special Historical Site and Ban Gioc Waterfall Tourist Area as two attractive tourism resources of Cao Bang.
This study systematized the theoretical basis, selected nine factors influencing the competitiveness of Cao Bang as a tourist destination, and identified customer satisfaction as a measure of destination service quality. From this, the study proposed a research framework comprising 10 standards and 38 criteria (scales) to assess the competitiveness of Cao Bang as a tourist destination. Due to the impact of the COVID-19 pandemic, the study was conducted using a sample of 200 domestic tourists. Analyzing a sample of domestic tourists allows for a clearer assessment of the impact of the scales. Furthermore, the study proposed more specific solutions for domestic tourists – the main market at present.
After analysis, the study proposed focusing on five major solutions: Strengthening investment capital mobilization; Developing entertainment and recreational services; Diversifying and improving the quality of tourism products; Training and developing tourism human resources; and Enhancing tourism promotion and marketing. In particular, the thesis also proposed several scientifically and practically grounded solutions and recommendations to enhance the competitiveness of Cao Binh as a tourist destination in the future.
12. Practical applications: This research will lay the groundwork for further study on the competitiveness of Cao Bang as a tourist destination in particular, and serve as a reference for the future development of tourism in Cao Bang in general.
13. Further research directions: evaluating destination quality based on tourist loyalty.
14. Are those published works related to the thesis? No.
INFORMATION ON MASTER THESIS THESIS
1. Student's full name: Tran Thi Xuan Quynh 2. Gender: Female
3. Date of birth: December 2, 1989
4. Birthplace: Cao Bang
5. Student recognition decision No: 2705/2020/QD-XHNV dated December 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Dissertation title: “Study on the competitiveness of Cao Bang tourist destination”
8. Major: Tourism; 9. Code: 8810101.01
10. Scientific instructors: Dr. Nguyen Thu Thuy - Faculty of Tourism, University of Social Sciences and Humanities.
11. Summary of the results of the thesis:
Thesis conducts research on the competitiveness of Cao Bang tourist destination, in which the research direction focuses on Pac Bo special national relic site and Ban Gioc waterfall tourist area which are two attractive tourism resources of the tourist destination Cao Bang.
The study has systematized the theoretical basis, selected 9 factors affecting the competitiveness of Cao Bang destination and identified guest satisfaction as a measure of destination service quality. Since then, the work has come up with a research framework including: 10 standards and 38 criteria (scales) to evaluate the competitiveness of Cao Bang tourist. During the research period, due to the impact of the COVID-19 epidemic, the study conducted a study with 200 samples, who were domestic tourists. The analysis of the domestic tourist sample will more clearly assess the impact of the scales. Next, the project proposed a more specific solution for domestic tourists - the main market at the moment.
After analysis, the project proposed to focus on five major solutions: Increasing capital mobilization for investment; Development of entertainment services; Diversify and improve the quality of tourism products; Training and development of tourism human resources; Strengthen tourism promotion and advertising. In particular, the thesis also proposes some solutions and recommendations with scientific and practical basis to improve the competitiveness of Cao Bang tourist destination in the coming time.
12. Applicability in practice: The research work will create a premise for the study of the competitiveness of Cao Bang tourism destination in particular and a reference for the future development of Cao Bang tourism in general.
13. Further research directions: assess destination quality from visitor loyalty.
14. The published works related to the thesis: No.
