1. Student's full name: Tran Thi Xuan Quynh 2. Gender: Female
3. Date of birth: December 2, 1989
4. Place of birth: Cao Bang
5. Student recognition decision No. 2705/2020/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic: "Research on the competitiveness of Cao Bang tourist destination"
8. Major: Tourism; 9. Code: 8810101.01
10. Scientific advisor: Dr. Nguyen Thu Thuy - Faculty of Tourism, University of Social Sciences and Humanities.
11. Summary of thesis results:
The thesis conducts research on the competitiveness of Cao Bang tourist destinations, in which the research focuses on Pac Bo National Special Relic Site and Ban Gioc Waterfall Tourist Area, which are two attractive tourism resources of Cao Bang tourist destination.
The project has systematized the theoretical basis, selected 9 factors affecting the competitiveness of Cao Bang destination and identified customer satisfaction as a factor to measure the quality of destination services. From there, the project has proposed a research framework including: 10 standards and 38 criteria (scales) to evaluate the competitiveness of Cao Bang tourist destination. During the research period, due to the impact of the COVID-19 epidemic, the project conducted research with 200 samples of domestic tourists. Analyzing the sample of domestic tourists will more clearly assess the impact of the scales. Next, the project has proposed more specific solutions for domestic tourists - the main market at present.
After analysis, the project proposed to focus on five major solutions: Increasing investment capital mobilization; Developing entertainment services; Diversifying and improving the quality of tourism products; Training and developing tourism human resources; Strengthening tourism promotion and advertising. In particular, the thesis also proposed a number of solutions and recommendations based on science and practice to improve the competitiveness of Cao Bang tourist destination in the coming time.
12. Practical applicability: the research will create a premise for research on the competitiveness of Cao Bang tourism destinations in particular and serve as a reference for the future development of Cao Bang tourism in general.
13. Further research directions: evaluating destination quality from tourist loyalty.
14. Those published works related to the thesis: No.
INFORMATION ON MASTER THESIS THESIS
1. Student's full name: Tran Thi Xuan Quynh 2. Gender: Female
3. Date of birth: December 2, 1989
4. Birthplace: Cao Bang
5. Student recognition decision No: 2705/2020/QD-XHNV dated December 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Dissertation title: “Study on the competitiveness of Cao Bang tourist destination”
8. Major: Tourism; 9. Code: 8810101.01
10. Scientific instructors: Dr. Nguyen Thu Thuy - Faculty of Tourism, University of Social Sciences and Humanities.
11. Summary of the results of the thesis:
Thesis conducts research on the competitiveness of Cao Bang tourist destination, in which the research direction focuses on Pac Bo special national relic site and Ban Gioc waterfall tourist area which are two attractive tourism resources of the tourist destination Cao Bang.
The study has systematized the theoretical basis, selected 9 factors affecting the competitiveness of Cao Bang destination and identified guest satisfaction as a measure of destination service quality. Since then, the work has come up with a research framework including: 10 standards and 38 criteria (scales) to evaluate the competitiveness of Cao Bang tourist. During the research period, due to the impact of the COVID-19 epidemic, the study conducted a study with 200 samples, who were domestic tourists. The analysis of the domestic tourist sample will more clearly assess the impact of the scales. Next, the project proposed a more specific solution for domestic tourists - the main market at the moment.
After analysis, the project proposed to focus on five major solutions: Increasing capital mobilization for investment; Development of entertainment services; Diversify and improve the quality of tourism products; Training and development of tourism human resources; Strengthen tourism promotion and advertising. In particular, the thesis also proposes some solutions and recommendations with scientific and practical basis to improve the competitiveness of Cao Bang tourist destination in the coming time.
12. Applicability in practice: The research work will create a premise for the study of the competitiveness of Cao Bang tourism destination in particular and a reference for the future development of Cao Bang tourism in general.
13. Further research directions: assess destination quality from visitor loyalty.
14. The published works related to the thesis: No.
