1. Student's name: Nghiem Thu Trang 2. Gender: Female
3. Date of birth: September 19, 1989
4. Place of birth: Hanoi
5. Student recognition decision No. 2705/2020/QD-XHNV dated: December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic: "Research on Taiwanese tourists' satisfaction with Da Nang beach tourism products"
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc.Prof.Dr. Tran Duc Thanh - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
The thesis has reviewed domestic and foreign works on tourist satisfaction with tourism products. On that basis, the author has systematized theoretical and practical issues on satisfaction and satisfaction assessment of Taiwanese tourists with sea tourism products (concepts, comments on satisfaction, forms of sea tourism products, factors affecting satisfaction, the importance of assessing tourist satisfaction with development...). By using observation methods, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel... the thesis has shown that the factors affecting the satisfaction of Taiwanese tourists with Da Nang sea tourism products are positively affected by 5 factors: Accommodation services for sea tourism; Sea resources and infrastructure; Sea tourism environment; Transportation and traffic services in sea areas; Entertainment, dining, sightseeing and shopping services in sea areas. With these factors, accommodation services for sea tourism are the factors that have the strongest impact, influence, and contribution to the satisfaction of Taiwanese tourists with sea tourism products. Entertainment, dining, sightseeing and shopping services in the sea area are the factors that have the weakest impact compared to the remaining factors. The thesis also proposed solutions and recommendations to improve the satisfaction of Taiwanese tourists, contributing positively to the development of Da Nang sea tourism products in the future such as: raising awareness and enhancing capacity for teams participating in tourism services at the beaches; building a sea tourism management board; supporting businesses in terms of capital, policy mechanisms, and technical facilities for sea tourism; connecting stakeholders in tourism development; promoting links with travel companies, and enhancing tourism promotion.
11. Practical applicability: Some contents may be useful for the People's Committee of Da Nang city in tourism development orientation.
12. Further research directions: Evaluating the satisfaction of Chinese-speaking tourists with Da Nang beach tourism products.
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Nghiem Thu Trang 2. Sex: Female
3. Date of birth: September 19th, 1989 4. Place of birth: Hanoi City
5. Admission decision number: 2705/2020/QD-XHNV; Dated: December 24th, 2020 by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process:
7. Official thesis title: “Research on satisfaction of Taiwanese tourists with Danang beach tourism products”
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Assoc.Prof.Dr.Tran Duc Thanh - Faculty of Tourism Studies, University of Social sciences and Humanities, Vietnam National University.
11. Summary of the findings of the thesis:
The thesis has reviewed domestic and foreign works on community participation in tourism activities. On that basis, the author has systemized theoretical and practical issues on tourism about the participation of local communities in tourism activities (concepts, participants, levels of participation in tourism). Factors affecting participation, the role of community participation, etc.). By methods of observation, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel, etc., The thesis has shown that the factors affecting the satisfaction of Taiwanese tourists to Da Nang beach tourism products are positively influenced by 5 factors: Accommodation services for sea tourism; Marine resources and infrastructure; Marine tourism environment; Sea transportation and traffic services; Entertainment, dining, sightseeing and shopping services in the sea area. With these factors, the accommodation service for sea tourism is the most influential, influential and contributing factor to the satisfaction of Taiwanese tourists with sea tourism products. Entertainment services, dining, sightseeing and shopping in the sea area are the factors that have the weakest impact compared to the other factors. The thesis also proposes solutions and recommendations to improve the satisfaction of Taiwanese tourists, actively contributing to the development of Da Nang beach tourism products in the future such as: awareness and capacity building for teams engaged in tourism services at beaches; building a marine tourism management board; supporting enterprises in capital sources, mechanisms and policies, material and technical foundations for sea tourism; engage stakeholders in tourism development; strengthen linkages with tour operators, strengthen tourism promotion.
12. Practical applicability, if any: Some contents may be useful for Da Nang City People's Committee in tourism development orientation.
13. Further research directions, if any:
14. Thesis-related publications:
