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This year's reports reflect diverse research topics, ranging from traditional themes of print, online, and television journalism to topics such as photojournalism, public relations, advertising, and public interaction. There are even very new research directions reflecting the current realities of Vietnamese journalism and media, such as the relationship between online news and social media; research on the public relations activities of the top 500 Vietnamese companies on their websites; and the media's coverage of climate change…
Commenting on this year's Journalism Department's research project, Dr. Nguyen Thanh Huyen (Deputy Head of Department) said: "The quality of the reports is significantly better than in previous years. Many projects were meticulously prepared and substantial. Students used multimedia tools to present their work confidently and engagingly. In particular, their confidence stems from their strong grasp of the research topic."
In fact, for many years, student research has been considered one of the important tasks of the Faculty of Journalism and Communication, alongside its training mission. This activity benefits both students and lecturers. Student research helps students gain a deeper understanding of the knowledge they have learned. Through guiding students in research, lecturers can develop their own new research ideas.
Student research activities are integrated into the curriculum. From the initial courses on scientific research methods and media research methods, students have the opportunity to complete coursework assignments up to their final dissertations. Many student research projects are developed and promoted from these dissertations, with the support and evaluation of the Faculty Council. Thus, the accumulation of specialized knowledge and research methods has become an inseparable part of the learning process. This helps students gradually improve their skills in scientific research. After two years of implementing this integrated model, the effectiveness and quality of student research activities have significantly improved.
Dr. Nguyen Thanh Huyen also shared: “The biggest impression we can see from the Faculty's student research activities this year is the serious attitude and genuine passion of the students for research. Many students are willing to try new research directions, many students, despite facing great difficulties in practical research, do not give up, and many projects are substantial, equivalent to a graduation thesis… Clearly, without passion, they would not invest so much effort and determination to pursue their topics to the end. This demonstrates overcoming oneself, showing the necessary courage and perseverance of a scientist. That is the true beauty of research.”
At the conclusion of the Conference, the Faculty of Journalism and Communication awarded prizes to the following works:
First Prize: Using websites in public relations activities at businesses in Vietnam (Bui Thi Lan)
Second Prize: Information on climate change in the Lao Dong newspaper (Ngo Duc Tinh), The relationship between social media and online newspapers regarding current affairs (Vu Van Hung)
Third Prize: Models of electronic information reception by young audiences (Tong Thi Tam), VTV 1 news bulletins from the public's perspective (Nguyen Thi Van, Nguyen Thu Hien, Tran Thi Hien), Promotional information in Thanh Nghi newspaper (Nguyen Thi Kieu Viet).