INFORMATION ABOUT THE DOCTORAL THESIS
1. Full name of the doctoral candidate:Nguyen Minh Hai
2. Gender: Female
3. Date of birth: January 6, 1978
4. Place of birth: Thai Binh
5. Decision No. 3676/QD-SDH, dated October 28, 2009, of the Director of Hanoi National University, recognizing the doctoral student.
6. Changes in the training process: Decision No. 503a/QD-SDH dated May 5, 2011, of the University of Social Sciences and Humanities on adjusting the title of the doctoral dissertation; Decision No. 690/QD-XHNV dated March 9, 2016, of the Rector of the University of Social Sciences and Humanities, VNU Hanoi, on extending the study period.
7. Thesis title:Building and developing television channel brands in Vietnam today.
8. Major: Journalism Code: 62.32.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Duc Dung
10. Summary of the new findings of the thesis:
- The thesis proposes a theoretical framework for building and developing channel brands in Vietnam. In particular, the thesis clarifies the specific contents and methods of building and developing television channel brands.
- Conduct a practical survey on building and developing television channel brands (case study of VTV1 and THVL1), analyze the successes and limitations of this activity in the two channels, and draw general conclusions about the current state of television channel brand building and development in Vietnam;
- Propose some specific solutions to improve the effectiveness of building and developing television channel brands in Vietnam in general, and VTV1 and THVL1 in particular.
- Propose a model for building and developing a television channel brand that is suitable for the media landscape in Vietnam.
11. Practical applications:
This dissertation can be a valuable source of reference for research and teaching at journalism and media training institutions. In particular, the results of this dissertation can provide a basis for state leaders and managers in journalism and media, as well as leaders of television stations and channels, to develop policies and strategies for building and developing television channel brands effectively, attracting a large audience, fulfilling political and economic objectives, and increasing competitive advantage in today's ever-changing media environment.
12. Future research directions:
Building a brand for the television station; building a brand for specialized television channels.
13. Published works related to the dissertation:
- Nguyen Minh Hai (2009), “Some aspects of brand building”, Journal of Political Theory and Communication (6), pp. 82-84.
- Nguyen Minh Hai (2016), “Elements constituting a television channel brand”, Journalist Magazine (394), pp. 49-51.
- Nguyen Minh Hai (2017), “To build an effective television channel brand”, Journalist Magazine (401), pp. 52-54
- Nguyen Minh Hai (2018), “Building and developing television channel brands”, Journal of Education and Society (1), pp. 179-183.
- Journal of Political Theory and Communication (3), pp. 72-76.
INFORMATION ON DOCTORAL THESIS
1. Full name: Nguyen Minh Hai 2. Sex: female
3. Date of birth: January 6, 1978 4. Place of birth: Thai Binh province
5. Admission decision number: 3676/QD-SĐH Dated on October 28, 2009 by by President of Vietnam National University, Hanoi.
6. Changes in academic process: The decision No 503a/QD-SĐH on the change of the thesis title was released on May 5, 2011 by University of Social Sciences and Humanities - Vietnam National University, Hanoi. The decision No 690/QD-XHNV to extend study time was released on March 9, 2016 by Rector of University of Social Sciences and Humanities - Vietnam National University, Hanoi.
7. Official thesis title: “Building and Developing Television Channel Brand in Vietnam”
8. Major: Journalism Code: 62.32.01.01
9. Supervisors: Assoc. Prof. Dr. Nguyen Duc Dzung
10. Summary of the new findings of the thesis:
- The thesis proposes a theoretical frame on building and developing the TV channel brand in Vietnam. Specifically, the thesis has clarified the contents and specific methods of building and developing the brand name of the television channel.
- The thesis conducts the surveys on the reality of building and developing the TV channel brand (VTV1 and THVL1 are taken into accounts) to draw general assessments of the situation of building and developing the TV channel brand in Vietnam.
- Based on the research results, some specific recommendations to improve the effectiveness of building and developing the TV channel brand in Vietnam in general, VTV1 and THVL1 in particular are proposed.
- The thesis proposes the model of building and developing the TV channel brand which is suitable to the context of communication in Vietnam.
11. Practical applicability, if any:
The thesis may be a valuable source of reference materials for research and teaching at the media training institutions. Especially, the results of the thesis can help leaders, managers, manufacturers have the basis to formulate policies, brand strategies, to build and develop TV channel brand effectively, to attract the public, to well perform the political and economic tasks and to raise the competitive advantages in the changing media environment.
12. Further research directions, if any:
- Building the brand for television stations.
- Building the brand for specialized television channels.
13. Thesis-related publications:
- Nguyen Minh Hai (2009), "Aspects of Branding", Journal of Political theories and Communication (6), pp. 82-84
- Nguyen Minh Hai (2016), "The Elements that Make up the TV channel brand", Journal of Journalists (394), pp. 49-51.
- Nguyen Minh Hai (2017), "To Build TV Channel Brand Effectively," Journal of Journalists (401), pp. 52-54
- Nguyen Minh Hai (2018), "Building and Developing Television Channels", Journal of Education and Society (1), pp.179-183.
- Nguyen Minh Hai (2018), "Solutions to Improve the Effectiveness of Building TV Channel Brand", Journal of Political theories and Communication (3), pp. 72-76.
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