Information about the thesis "South Korea's Public Diplomacy Policy" by graduate student Nguyen Thi Hong Hai, majoring in International Relations.1. Student's Full Name: Nguyen Thi Hong Hai 2. Gender: Female 3. Date of Birth: August 26, 1981 4. Place of Birth: Ho Chi Minh City 5. Decision No. 15/QD-SDH dated January 7, 2010, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Public Diplomacy Policy of South Korea 8. Major: International Relations; Code: 603140 9. Scientific Advisor: Dr. Pham Minh Son, working at the Academy of Journalism and Communication, Hanoi 10. Summary of Thesis Results: Public diplomacy has become an effective tool because it helps expand relations between countries around the world. This is also consistent with the current trend of globalization. Most countries use public diplomacy as a supplementary tool to state diplomacy. Public diplomacy is the effort by a government to influence the public or leadership of another country in order to change that country's policies in its favor. The changing perception of power in international relations, what Joseph Nye calls "soft power," is playing an increasingly important role. Vietnam has had friendly relations with South Korea for 18 years, since 1992; however, it was only when South Korean films and television dramas appeared in Vietnam around 1998 that this relationship truly developed rapidly. Through films, cultural exchange programs, and educational exhibitions, we recognize many similarities between the two countries in terms of history, culture, education, etc. We have been influenced in many ways, both positively and negatively. Everywhere you look, you're flooded with images of beloved actors, cosmetics, phones, food, and fashion from Korea… even the content of some Vietnamese films and songs tends to resemble Korean styles. Why is this Korean wave so powerful? How has it influenced young people, especially Vietnamese students today? How do we respond to these influences? And what are our thoughts on Korea's methods of promoting culture and reaching the public abroad – a manifestation of modern public diplomacy? The thesis has achieved the following points: - Clarifying the basic concepts, development process, and role of public diplomacy in a nation's foreign relations; - Clarifying the development process of public diplomacy and the basic contents of South Korea's public diplomacy policy; - Analyzing South Korea's public diplomacy activities in Vietnam and their impact on Vietnamese students; - Synthesizing and drawing lessons for Vietnam's current foreign affairs work. 11. Practical application: Based on clarifying South Korea's public diplomacy policy, its implementation in Vietnam, and its impact on Vietnamese students, the thesis draws lessons for Vietnam's current foreign affairs work. 12. Future research directions: Changes in the South Korean government's public diplomacy policy to continue maintaining the Korean Wave in Asia and expanding to demanding markets such as the US and Europe. It is possible to compare and contrast the public diplomacy of the United States with that of South Korea. 13. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name : NGUYEN THI HONG HAI 2. Sex: Female 3. Date of birth: August 26th, 1981 4. Place of birth: HCMC 5. Admission decision number: 15/QD-SĐH Dated January 7th, 2010 6. Changes in academic process: (List the forms of change and corresponding times) 7. Official thesis title: Korea's Public Diplomacy Policy 8. Major: International Relationship 9. Code: 603140 10. Supervisors: Dr. Pham Minh Son, working in Academy of Journalism and Communication, Hanoi. 11. Summary of the findings of the thesis: Public diplomacy includes the government-sponsored cultural, educational and informational programs, citizen exchanges and broadcasts used to promote the national interest of a country through understanding, informing, and manipulating foreign audiences. The influence of public attitudes on the formation and execution of foreign policies. It includes dimensions of international relations beyond traditional diplomacy. The concept of “soft power” called by international relations scholar Joseph Nye has become a core concept in public diplomacy studies. Nye defines soft power as “Soft power is the ability to obtain what one wants through co-option and attraction”. In other words, Soft power can be wielded not just by states, but by all actors in international politics, such as NGOs or international institutions. Thus, soft power has come to be seen as a resource, with public diplomacy a mechanism that seeks to leverage soft power resources. Vietnam has established friendly relationship with Korea has been 18 years since 1992 until now, however, only when the Korean films and dramas have been broadcasted in Vietnam since 1998, this relationship has been growing rapidly. Through movies and programs to promote cultural exchange, education exhibitions, we realized there were many similarities between the two countries on the history, culture, education, etc... We suffer enjoy all aspects in both positive and negative. Everywhere filled with images of favorite actors, cosmetics, telephones, food, Korean fashion, ... even some video content, music, songs tend to Vietnam also akin Korean. Why is the Korean Wave has such power? It has to affect how young people, especially students to Vietnam today? We accept these influences like? And think about ways to promote cultural, public approach of Korean overseas-an expression of modern public diplomacy? - Clarifying the basic concepts, development process and the role of public diplomacy in the foreign relations of countries - Clarifying the process of developing public diplomacy and the basic content of the foreign policy of the Korean public - Analysis of Korea's public activities in Vietnam and its implications to Vietnam students - Supporting some experience for foreign affairs of Vietnam today 12. Practical applicability: On the basis of understanding on Korea's foreign diplomacy, the implementation of this policy in Vietnam and its impact to students in Vietnam, the thesis draws experience for foreign affairs of Vietnam. 13. Further research directions: Changes in the public diplomacy of the Korean government to continue the Korean Wave in Asia and expand to difficult markets like the US and Europe. Can compare, compare US public diplomacy to public diplomacy in Korea. 14. Thesis-related publications: none
