Information on the thesis "Initial study of linguistic characteristics in event communication messages (2012)" by graduate student Nguyen Thi Thanh Nga, majoring in Linguistics.1. Student's Full Name: Nguyen Thi Thanh Nga 2. Gender: Female 3. Date of Birth: July 21, 1987 4. Place of Birth: Quoc Oai – Hanoi 5. Decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: Survey of the Language of Communication Messages in Event Organization 8. Major: Linguistics. Code: 602201 9. Supervisor: Prof. Dr. Dinh Van Duc, University of Social Sciences and Humanities. 10. Summary of Thesis Results: This thesis surveys the linguistic characteristics in 50 event communication messages from January to May 2012 in Ho Chi Minh City and Hanoi. To support the survey and research, the thesis synthesized several theories on public relations, event organization, as well as the authors' perspectives on communication theory and linguistic behavior. From there, it identified and described the speech acts used in event communication messages. The results showed 14 individual speech acts and 8 pairs of speech acts used by PR professionals. In addition, the thesis also explored how communication strategies were expressed in event messages by analyzing the linguistic functions of the messages. Accordingly, the informational function and the impact function were the two most important functions expressed in these messages. This clearly reflects the unique nature of event communication language: providing information and influencing the perceptions, psychology, and behavior of the community. The linguistic characteristics are not particularly special; they mainly involve the selection of strong, emotionally evocative words/phrases, the choice of pronouns, and the use of imperative, interrogative, and affirmative forms to suit the target audience and the established communication strategy. 11. Practical application: The research results will help PR professionals use language to convey messages effectively and appropriately to their target audience. 12. Future research directions: From this topic, researchers can expand and further clarify the analysis of discourse and argumentation in event communication messages or the linguistic characteristics of spoken event messages.
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI THANH NGA 2. Sex: Female 3. Date of birth: July 21, 1987 4. Palace of birth: Hanoi 5.Admission decision number: 1528/QD-XHNV-KH&SDH Dated October 14, 2009. 6. Changes in academic process: None 7. Official thesis title: Research on linguistics of media messages in events 8. Major: Linguistic Code: 602201 9.Supervisors: Prof. Dr Dinh Van Duc - University of Social Sciences and Humanities – Vietnam National University Hanoi 10. Summary of the findings of the thesis: The thesis research linguistics characteristics in 50 communication Event messages from January to May 2012 in HCM City and Hanoi. To survey and research, the thesis has compiled some theories about public relations, organizing events as well as the views of some the author about communication and Speech Acts. From there, identify and describe the speech act used in the communication message events. The result, 14 single speech acts and eight pairs of words were used by the PR staff. In addition, the thesis also learn communication strategy is shown how in the event messages by analyzing the language of the message functions. formation, the notice function and impact function are the two most important functions are shown in the message. This clearly reflects the specific characteristics of the language media event is to provide information, the impact of cognitive changes, psychology as well as the behavior of the community. The linguistics features shown is not much special, mainly the choice of words / phrases of a strong nature, evoke emotion, choice of vocative pronouns, command formats, asked, confirmed to match the target public and the proposed communication strategy. 11. Practical applicability: Results of the research will help those who do PR in using language, convey the message so effectively and in accordance with the target public. 12. Further research directions: From the subject, the research can expand and clarify about discourse analysis as well as arguments in the text message of communication events or specific language of the event messagesofficial said.
