Thesis information "Initial study of linguistic characteristics in event organization communication messages (2012)" by HVCH Nguyen Thi Thanh Nga, majoring in Linguistics.1. Full name of student: Nguyen Thi Thanh Nga 2. Gender: Female 3. Date of birth: July 21, 1987 4. Place of birth: Quoc Oai - Hanoi 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SĐH dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis topic: Survey of the language of communication messages in organizing events 8. Major: Linguistics. Code: 602201 9. Supervisor: Prof. Dr. Dinh Van Duc, University of Social Sciences and Humanities. 10. Summary of the thesis results: The thesis investigates the linguistic characteristics in 50 event communication messages from January to May 2012 in two cities, Ho Chi Minh City and Hanoi. To serve the survey and research, the thesis has synthesized a number of theories on public relations, event organization as well as the authors' views on communication theory and speech acts. From there, identify and describe the speech acts used in event communication messages. The results obtained show that there are 14 single speech acts and 8 pairs of speech acts used by PR practitioners. In addition, the thesis also investigates how communication strategies are expressed in event messages by analyzing the linguistic functions of the messages. Accordingly, the notification function and the impact function are the two most important functions expressed in these messages. This clearly reflects the specific nature of event communication language, which is to provide information, impact and change the perception, psychology and behavior of the community. The linguistic features shown are not very special, mainly the choice of strong words/word groups that evoke emotions, the choice of pronouns, imperative, questioning and affirmative forms to suit the target audience and the proposed communication strategy. 11. Practical applicability: The research results of the topic will help PR people in applying language, conveying messages effectively and appropriately to the target audience. 12. Further research directions: From this topic, researchers can expand and clarify the issue of discourse analysis as well as arguments in event communication message texts or the linguistic features of spoken event messages.
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI THANH NGA 2. Sex: Female 3. Date of birth: July 21, 1987 4. Palace of birth: Hanoi 5.Admission decision number: 1528/QD-XHNV-KH&SDH Dated October 14, 2009. 6. Changes in academic process: None 7. Official thesis title: Research on linguistics of media messages in events 8. Major: Linguistic Code: 602201 9.Supervisors: Prof. Dr Dinh Van Duc - University of Social Sciences and Humanities – Vietnam National University Hanoi 10. Summary of the findings of the thesis: The thesis research linguistics characteristics in 50 communication Event messages from January to May 2012 in HCM City and Hanoi. To survey and research, the thesis has compiled some theories about public relations, organizing events as well as the views of some the author about communication and Speech Acts. From there, identify and describe the speech act used in the communication message events. The result, 14 single speech acts and eight pairs of words were used by the PR staff. In addition, the thesis also learn communication strategy is shown how in the event messages by analyzing the language of the message functions. formation, the notice function and impact function are the two most important functions are shown in the message. This clearly reflects the specific characteristics of the language media event is to provide information, the impact of cognitive changes, psychology as well as the behavior of the community. The linguistics features shown is not much special, mainly the choice of words / phrases of a strong nature, evoke emotion, choice of vocative pronouns, command formats, asked, confirmed to match the target public and the proposed communication strategy. 11. Practical applicability: Results of the research will help those who do PR in using language, convey the message so effectively and in accordance with the target public. 12. Further research directions: From the subject, the research can expand and clarify about discourse analysis as well as arguments in the text message of communication events or specific language of the event messagesofficial said.
