1. Student's full name:Mac Thi Van Anh
2. Gender:Female
3. Date of birth: 22/11/2000
4. Place of birth:Nguyen Binh - Cao Bang
5. Decision number for student admission:Decision No. 4058/QD-XHNV, dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:Not available
7. Thesis/Project Title: Multimedia Content Production in Building an International English Language Education Brand
8. IndustryPress; Code: 8320109
9. Scientific supervisor:
10. Summarize the results of the thesis/project:
The project "Multimedia Content Production in Brand Building for International English Language Education Institutions," specifically the Scots English International English Language System, has provided an overview of innovation, improving content quality, applying multimedia content production, and diversifying forms of expression to reaffirm Scots English's position and influence in educational brand building.
Improving content and format quality: Multimedia content is improved in both content (concise, relevant to the audience) and format (using video, film reels, animation, etc.), helping to enhance the ability to convey the message.
Increased frequency and diversified content downloads: Posting frequency has been increased from 3–4 posts/week to 8–13 posts/week, along with a wide range of topics and diverse presentation styles. This helps to enhance the recognition and optimal presence of Scots English across media channels.
Enhanced brand engagement and recognition: Following the implementation of the project, Scots English's communication channels experienced a significant increase in engagement speed and follower count, thereby improving brand awareness and engagement with target customers.
Developing a content production process: The project has proposed detailed processes from idea gathering, information verification, production, moderation, and posting, ensuring quality and consistency for distributed content.
11. Practical applications:
The project's outcome demonstrates high practical applicability, particularly suitable for educational institutions seeking to enhance their commercial image through multimedia content. The process and approach employed in the project can help organizations:
Enhance communication effectiveness: Implement a multimedia strategy to improve communication effectiveness and attract viewers and customers.
Ensuring professionalism and consistency in content: Established quality standards help ensure that content delivered across digital channels is tightly managed, guaranteeing a professional image and brand credibility.
12. Future research directions:
Further research on measuring the effectiveness of multimedia content: Further research into metrics measuring engagement, levels of participation, and direct impact on customer behavior to optimize communication strategies.
Research the impact of each type of multimedia content on different customer groups: Analyze in detail the effectiveness of content formats such as video, short articles, graphic images, and animation on different target groups (parents, students, teachers, etc.) to adjust the optimal content strategy for each communication channel.
Advanced AI applications in content production: A deeper exploration of AI tools that support content production process automation, personalize content for specific customer groups, and optimize quality control.
13. Published works related to the thesis/project:Do not conduct scientific research.
INFORMATION ON MASTER'S THESIS
1. Full name:Mac Thi Van Anh
2. Sex:Female
3. Date of birth: 22/11/2000
4. Place of birth:Nguyen Binh - Cao Bang
5. Admission decision number:No. 4058/QD-XHNV, dated December 28, 2022, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:None
7. Official thesis title: Multimedia Content Production in Building the Brand of International English Education
8. Major:Media Management, Code: 8320109
9. Supervisors:
10. Summary of the findings of the thesis:
The project titled “Multimedia Content Production in Building the Brand of International English Language Institutions”, specifically focusing on the Scots English International English Institutions, provides an insightful overview of the strategies aimed at enhancing content quality. The initiative integrates multimedia content production and diversifies presentation formats to strengthen the brand identity and educational influence of Scots English.
The multimedia content has been significantly improved both in terms of substance by ensuring it is concise, focused, and tailored to the target audience. Hence, in terms of presentation, which now incorporates various media formats such as videos, films, and animations. This strategic enhancement facilitates a more effective transmission of key messages.
The frequency of content publication has been significantly increased, from 3-4 posts per week to a range of 8-13 posts per week. This increase in posting frequency is complemented by the introduction of diverse topics and varied presentation methods, which collectively contribute to a more robust brand presence and higher recognition across media platforms.
Following the implementation of the project, Scots English has experienced a notable increase in both the speed of interaction and the volume of followers across its media channels. This surge in engagement has further strengthened brand visibility and enhanced audience connection with the organization's goals.
The project also outlines a comprehensive content production workflow that stages include such as idea generation, information validation, production, review, and publication. These procedures are designed to ensure the delivery of high-quality, consistent content across all digital platforms.
11. Practical Application Potential:
The findings of the project suggest a significant potential for practical application, particularly for educational institutions aiming to enhance their commercial image through multimedia content. The processes and methodologies proposed in this study offer valuable tools for organizations seeking to optimize communication strategies, increase audience engagement, and maintain consistency in content delivery. By establishing quality rigorous standards, the project ensures that content across digital channels is professionally managed, thereby enhancing the reputation and credibility of the brand.
12. Future Research Directions:
Expanding research on the effectiveness of multimedia content: Future studies should explore additional metrics for measuring the impact of multimedia content, particularly in relation to user engagement, interaction rates, and the direct influence on consumer behavior. This will provide deeper insights into how multimedia strategies can be optimized for enhanced communication outcomes.
Investigating the impact of specific multimedia content formats on various target groups: A more detailed analysis of the effectiveness of different content types—such as videos, short articles, infographics, and animations—across distinct demographic segments (eg, parents, students, teachers) will allow for a more targeted and effective content strategy for each communication channel.
Exploring the application of advanced AI technologies in content production: Further exploration into AI-driven tools that facilitate content automation, personalized messaging, and enhanced quality control would significantly improve the efficiency and precision of content production processes.
13. Published Works Related to the Thesis/Project:
