1. Student's full name:Le Thi Thanh Dung
2. Gender:Female
3. Date of birth: 19/06/1991
4. Place of birth:Son La
5. Decision number for student admission:Decision No. 4058/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis title: Work motivation of Generation Z in digital businesses in Hanoi
8. Major:Psychology; Code: 8310401.01
9. Scientific supervisor:Assoc. Prof. Dr. Le Thi Minh Loan – Department of Psychology, School of Social Sciences and Humanities
10. Summary of the thesis results:
This thesis uses a quantitative research method, surveying 531 Gen Z individuals working in digital businesses in Hanoi from September 2023 to February 2024. The study aims to describe the current state of work motivation among Gen Z and explore the impact of transformational leadership styles on their work motivation. The research results show that transformational leadership has a positive influence on the work motivation of Gen Z, helping to enhance enthusiasm, commitment, and work efficiency.
Furthermore, the study also indicates that narcissism is a mediating factor in the relationship between transformational leadership and work motivation. This means that employees with narcissistic tendencies experience higher work motivation when exposed to transformational leadership. Additionally, length of service at the company acts as a moderating variable, increasing the influence of transformational leadership on work motivation while decreasing its influence on narcissism.
The results of this thesis not only provide insight into the impact of transformational leadership in boosting the work motivation of Generation Z, but also suggest ways for businesses to effectively apply this leadership style to improve employee performance and engagement in an increasingly digitized environment.
11. Practical applications:(if any)
12. Future research directions:(if any)
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name:LE THI THANH DUNG
2. Sex:FEMALE
3. Date of birth:19/06/1991
4. Place of birth:SON LA
5. Admission decision number:4058/QD-XHNV Dated 28/12/2022
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title: Work Motivation of Generation Z in Digital Enterprises in Hanoi
8. Major: Psychology 9. Code: 8310401.01
9. Supervisors:Assist. Prof. PhD Le Thi Minh Loan
10. Summary of the findings of the thesis:This thesis utilizes a quantitative research method, surveying 531 Generation Z employees working at digital enterprises in Hanoi from September 2023 to February 2024. The study aims to describe the current state of work motivation among Generation Z and explore the impact of transformational leadership on their motivation. The findings indicate that transformational leadership positively affects Generation Z's work motivation, enhancing enthusiasm, commitment, and effectiveness in their roles.
Additionally, the study reveals that narcissism acts as a mediating factor in the relationship between transformational leadership and work motivation. This implies that employees with narcissistic tendencies experience higher work motivation when influenced by transformational leadership. Furthermore, tenure with the organization serves as a moderating variable, increasing the impact of transformational leadership on work motivation while reducing its effect on narcissism.
The results of this thesis not only provide insights into the role of transformational leadership in fostering Generation Z's work motivation but also suggests ways for organizations to apply this leadership style effectively, thereby enhancing employee performance and engagement in the rapidly evolving digital environment
11. Practical applicability, if any:
12. Further research directions, if any:
13. Thesis-related publications:
