TTDA: Developing a historical communication model for young people by Ho Chi Minh City Television

1. Student's full name: Do Duc Luong; 2. Gender: Male
3. Date of birth: September 3, 1997
4. Place of birth: Hung Yen
5. Decision on student admission No. 4058/2022/QD-XHNV dated December 28, 2022, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Title of thesis/project: Developing a historical communication model for young people by Ho Chi Minh City Television Station
8. Major: Journalism and Media Management; 9. Code: 8320109
10. Scientific supervisor: Assoc. Prof. Dr. Bui Chi Trung, Institute of Journalism & Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summarize the results of the thesis/project:
The master's thesis "Building a historical communication model for young people by Ho Chi Minh City Television" has achieved many results, proving its feasibility and practical value in the context of modern media in Vietnam.

The project proposed and implemented a historical communication model that combines traditional and modern methods. By integrating technologies such as artificial intelligence (AI) and big data analytics, this model not only ensures accuracy and objectivity in historical content but also attracts the attention of young audiences through creative and interactive multi-platform formats.

During the implementation phase, the pilot content on platforms such as Facebook, TikTok, and YouTube showed remarkable effectiveness, especially in reaching and engaging with young audiences. Short videos, modern graphic content, and creative storytelling helped the program attract thousands of views and comments, affirming the role of social media in conveying historical values.

Through its content, the program not only helps young audiences better understand historical events and figures but also inspires national pride and a sense of responsibility towards the country. This is an important contribution to the task of educating about history and culture in accordance with the Party and State's guidelines.

Despite achieving some positive results, the project also clearly identifies challenges such as the need for deeper innovation in program format, expanded technological integration capabilities, and the development of a long-term strategy. This necessitates continued refinement of the model, particularly in synchronizing broadcast channels and enhancing the sustainability of historical content.
The project's results not only affirm the feasibility of applying the historical communication model in practice but also create a foundation for developing similar programs, contributing to the preservation and promotion of Vietnamese historical and cultural values ​​in a period of deeper integration with the world.
12. Practical applications:
The project "Building a historical communication model for young people by Ho Chi Minh City Television" not only has theoretical value but also demonstrates practical applicability. The implementation process has confirmed that building a historical communication model combining traditional and modern methods is entirely feasible and suitable for the current media landscape in Vietnam.
Pilot programs for content on social media platforms like Facebook, YouTube, and TikTok have proven effective in reaching young audiences, generating positive interaction and dissemination. These experimental contents not only ensure accuracy and objectivity but also achieve creativity and appeal, making history more accessible to viewers. This reflects that the application of new technologies such as artificial intelligence (AI) and big data analytics not only enhances production efficiency but also opens up new opportunities for connecting with modern audiences.

13. Future research directions:
Based on the results and lessons learned from this project, the next research direction will focus on further developing the following aspects:

14. Published works related to the thesis/project: None

 

1. Full name: Do Duc Luong................................... 2. Sex: Male...................................................
3. Date of birth: September 3rd, 1997................... 4. Place of birth: Hung Yen...................
5. Admission decision number: 4058/2022/QD-XHNV Dated: December 28th, 2022.....
6. Changes in academic process: No ..........................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television...................................................................................................................
8. Major: Media Management 9. Code: 8320109
10. Supervisors: Associate Professor, PhD. Bui Chi Trung, USSH-School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
11. Summary of the findings of the thesis:
The Master's thesis titled "Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television" has achieved notable results, demonstrating its considerations and practical value in the context of modern media in Vietnam.

Developing an Effective Historical Communication Model
The thesis proposed and implemented a historical communication model that combines traditional and modern approaches. By integrating technologies such as Artificial Intelligence (AI) and big data analytics, the model ensures accuracy and objectivity in historical content while attracting young audiences through creative and multi-platform interactive formats.

Social Media Experiment
During its implementation, experimental content on platforms such as Facebook, TikTok, and YouTube showed remarkable effectiveness, especially in engaging and interacting with younger audiences. Short videos, modern graphic content, and innovative storytelling approaches successfully garnered thousands of views and comments, underscoring the role of social media in disseminating historical values.

Educational Impact and Promotion of Historical Values
Through its content, the program not only helps young audiences gain a deeper understanding of historical events and figures but also inspires national pride and a sense of responsibility towards the country. This represents a significant contribution to the mission of history and cultural education as aligned with the orientations of the Party and State.

Challenges and Directions for Improvement
Despite its effectiveness, the thesis identifies key challenges, including the need for further innovation in program formats, enhanced integration of advanced technologies, and the development of long-term strategies. These challenges require continuous refinement of the model, particularly in synchronizing broadcasting channels and improving the sustainability of historical content.

The thesis results not only affirm the considerations of applying the historical communication model in practice but also lay the foundation for developing similar programs. This effort contributes to the preservation and promotion of Vietnam's historical and cultural values ​​in an era of deeper global integration.
12. Practical applicability, if any:
The project "Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television" not only holds significant significance but also demonstrates strong applicability in practice. Its implementation has affirmed that creating a historical communication model that combines traditional and modern approaches is entirely feasible and aligns well with the current media landscape in Vietnam.

The pilot content on social media platforms such as Facebook, YouTube, and TikTok has proven effective in reaching young audiences, fostering interaction, and generating positive engagement. The experimental content not only ensures accuracy and objectivity but also achieves creativity and appeal, making history more relatable to viewers. This highlights that leveraging new technologies such as Artificial Intelligence (AI) and big data analytics not only enhances production efficiency but also opens new opportunities for connecting with modern audiences.

13. Further research directions, if any:
From the results and lessons learned in the project, future research directions will focus on further developing the following aspects:

Exploring Young Audiences' Preferences: Continue analyzing and evaluating the behaviors, preferences, and ways young audiences consume information to create content that better suits each target group.

Innovating and Diversifying Program Formats: Investigate new formats such as docutainment (a combination of documentary and entertainment), historical short films, or interactive programs on social media platforms to enhance appeal and diverse audience reach.

Applying Modern Technologies: Further integrating technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) into the production process to vividly and interactively recreate historical events.

Developing Long-term Strategies: Build a strategic roadmap to expand historical content development beyond traditional television programs to digital platforms, aiming to create a sustainable ecosystem for historical communication.
14. Thesis-related publications: No