TTDA: Building a historical media model for young people of Ho Chi Minh City Television

1. Student's full name: Do Duc Luong: 2. Gender Male
3. Date of birth: September 3, 1997
4. Place of birth: Hung Yen
5. Decision on recognition of students No. 4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis/project topic: Building a historical communication model for young people of Ho Chi Minh City Television Station
8. Major: Journalism and Media Management; 9.Code: 8320109
10. Scientific advisor: Associate Professor, Dr. Bui Chi Trung, Institute of Journalism and Communication, University of Social Sciences and Humanities, VNU
11. Summary of thesis/project results:
The master's project "Building a historical media model for young people of Ho Chi Minh City Television" has achieved many results, proving its feasibility and practical value in the context of modern media in Vietnam.

The project proposed and implemented a historical communication model that combines traditional and modern methods. With the integration of technology such as artificial intelligence (AI) and big data analysis, this model not only ensures the accuracy and objectivity of historical content but also attracts the attention of young audiences through creative forms and multi-platform interactions.

During the implementation phase, experimental content on platforms such as Facebook, TikTok and YouTube has shown remarkable effectiveness, especially in reaching and creating interactions with young audiences. Short videos, modern graphic content and creative storytelling have helped the program attract thousands of views and comments, affirming the role of social networks in conveying historical values.

Through the content produced, the program not only helps young audiences better understand historical events and figures but also inspires national pride and a sense of responsibility towards the country. This is an important contribution to the task of historical and cultural education in line with the Party and State's orientation.

Despite some successes, the project also clearly identified challenges such as the need for deeper innovation in program formats, expanding technology integration capabilities, and building a long-term development strategy. This requires continued improvement of the model, especially in synchronizing broadcasting channels and improving the sustainability of historical content.
The project results not only confirm the feasibility of applying the historical communication model into practice but also create a premise for developing similar programs, contributing to preserving and promoting Vietnamese historical and cultural values ​​in the period of deeper integration with the world.
12. Practical application:
The project "Building a historical communication model for young people of Ho Chi Minh City Television" not only has theoretical value but also demonstrates the ability to apply in practice. The implementation process has affirmed that building a historical communication model combining traditional and modern methods is completely feasible, suitable for the current media context in Vietnam.
Experimental content on social media platforms such as Facebook, YouTube and TikTok have proven effective in reaching young audiences, creating positive interactions and spreading the word. Experimental content not only ensures accuracy and objectivity but also achieves creativity and appeal, making history more relatable to viewers. This reflects that the application of new technologies such as artificial intelligence (AI) or big data analysis not only improves production efficiency but also opens up new opportunities in connecting with modern audiences.

13. Further research directions:
From the results and lessons learned in the project, the next research direction will focus on further developing the following aspects:

14. Published works related to the thesis/project: None

 

1. Full name: Do Duc Luong................................... 2. Sex: Male...................................................
3. Date of birth: September 3rd, 1997................... 4. Place of birth: Hung Yen...................
5. Admission decision number: 4058/2022/QD-XHNV Dated: December 28th, 2022.....
6. Changes in academic process: No ..........................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television...................................................................................................................
8. Major: Media Management 9. Code: 8320109
10. Supervisors: Associate Professor, PhD. Bui Chi Trung, USSH-School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
11. Summary of the findings of the thesis:
The Master's thesis titled "Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television" has achieved notable results, demonstrating its considerations and practical value in the context of modern media in Vietnam.

Developing an Effective Historical Communication Model
The thesis proposed and implemented a historical communication model that combines traditional and modern approaches. By integrating technologies such as Artificial Intelligence (AI) and big data analytics, the model ensures accuracy and objectivity in historical content while attracting young audiences through creative and multi-platform interactive formats.

Social Media Experimentation
During its implementation, experimental content on platforms such as Facebook, TikTok, and YouTube showed remarkable effectiveness, especially in engaging and interacting with younger audiences. Short videos, modern graphic content, and innovative storytelling approaches successfully garnered thousands of views and comments, underscoring the role of social media in disseminating historical values.

Educational Impact and Promotion of Historical Values
Through its content, the program not only helps young audiences gain a deeper understanding of historical events and figures but also inspires national pride and a sense of responsibility towards the country. This represents a significant contribution to the mission of history and cultural education as aligned with the orientations of the Party and State.

Challenges and Directions for Improvement
Despite its effectiveness, the thesis identifies key challenges, including the need for further innovation in program formats, enhanced integration of advanced technologies, and the development of long-term strategies. These challenges require continuous refinement of the model, particularly in synchronizing broadcasting channels and improving the sustainability of historical content.

The thesis results not only affirm the considerations of applying the historical communication model in practice but also lay the foundation for developing similar programs. This effort contributes to the preservation and promotion of Vietnam's historical and cultural values ​​in an era of deeper global integration.
12. Practical applicability, if any:
The project "Developing a Historical Communication Model for the Youth by Ho Chi Minh City Television" not only holds significant significance but also demonstrates strong applicability in practice. Its implementation has affirmed that creating a historical communication model that combines traditional and modern approaches is entirely feasible and aligns well with the current media landscape in Vietnam.

The pilot content on social media platforms such as Facebook, YouTube, and TikTok has proven effective in reaching young audiences, fostering interaction, and generating positive engagement. The experimental content not only ensures accuracy and objectivity but also achieves creativity and appeal, making history more relatable to viewers. This highlights that leveraging new technologies such as Artificial Intelligence (AI) and big data analytics not only enhances production efficiency but also opens new opportunities for connecting with modern audiences.

13. Further research directions, if any:
From the results and lessons learned in the project, future research directions will focus on further developing the following aspects:

Exploring Young Audiences' Preferences: Continue analyzing and evaluating the behaviors, preferences, and ways young audiences consume information to create content that better suits each target group.

Innovating and Diversifying Program Formats: Investigate new formats such as docutainment (a combination of documentary and entertainment), historical short films, or interactive programs on social media platforms to enhance appeal and diverse audience reach.

Applying Modern Technologies: Further integrating technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) into the production process to vividly and interactively recreate historical events.

Developing Long-term Strategies: Build a strategic roadmap to expand historical content development beyond traditional television programs to digital platforms, aiming to create a sustainable ecosystem for historical communication.
14. Thesis-related publications: No