TTĐA: Managing communication strategies of businesses operating in the recruitment field (Survey on VietnamWorks, TopCV and Vieclam24h)

1. Student's full name:Nguyen Thi Hong Yen
2. Gender:Female
3. Date of birth:10/10/1993
4. Place of birth:Cao Temple, Phu Cu, Hung Yen
5. Decision to recognize student number:2705/QD-XHNV, dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Request for 24-month extension from 12/25/2022 to 12/24/2024
7. Thesis/project topic: Managing communication strategies of enterprises operating in the recruitment field (Survey on VietnamWorks, TopCV and Vieclam24h)
8. Major:Media Management; Code: Pilot
9. Scientific instructor:Dr. Pham Hai Chung - Former lecturer at the University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis/project results:Based on the systematization of theoretical issues related to the topic, the thesis surveys the current status of strategic communication management of companies operating in the recruitment field such as VietnamWorks, TopCV and Vieclam24h, evaluates successes and limitations; proposes solutions to improve the effectiveness of strategic communication management of enterprises operating in the recruitment field.
11. Practical application:From the analysis of practical issues in managing communication strategies of companies operating in the recruitment field such as VietnamWorks, TopCV and Vieclam24h as well as the solutions proposed in the thesis, businesses operating in the recruitment field in particular and businesses applying the platform business model in general in the current Vietnamese market will see the current situation, thereby having better solutions in the process of managing the company's communication strategy.
12. Further research directions:Are not
13. Published works related to the thesis/project:Are not
        

1. Full name: Nguyen Thi Hong Yen
2. Sex: Female
3. Date of birth: 10/10/1993                               
4. Place of birth: Hung Yen
5. Admission decision number: 2705/QD-XHNV Dated: December 24, 2020
6. Changes in academic process: Extend for 14 months, from December 25, 2022 to December 24, 2024.
7. Official thesis title:Strategic Communication Management at Recruitment Platforms: A Case Study of VietnamWorks, TopCV, and Vieclam24h
8. Major:Management of Journalism and Communication Code: Pilot
9. Supervisors:Dr. Pham Hai Chung, Lecturer at University of Social Sciences and Humanities (Ha Noi National University).
10. Summary of the findings of the thesis: Based on the systematization of theoretical issues related to the topic, the thesis surveys the current state of strategic communication management in companies operating in the recruitment sector, such as VietnamWorks, TopCV, and Vieclam24h. It evaluates their successes and limitations, and proposes solutions to enhance the effectiveness of strategic communication management for enterprises in the recruitment industry.
11. Practical applicability, if any: From the analysis of practical issues in strategic communication management of companies operating in the recruitment sector, such as VietnamWorks, TopCV, and Vieclam24h, as well as the proposed solutions in the thesis, businesses in the recruitment field in particular and companies applying the platform business model in general in the current Vietnamese market will gain insight into the current situation, and from there, develop better solutions for managing their strategic communication.
12. Further research directions, if any: None
13. Thesis-related publications:None