Information about the thesis "Corporate Culture in Travel Agencies in Ha Long, Quang Ninh" by graduate student Tran Thi Phuong Thao, majoring in Tourism Studies.1. Student's Full Name: Tran Thi Phuong Thao 2. Gender: Female 3. Date of Birth: February 18, 1982 4. Place of Birth: Yen Tho - Dong Trieu - Quang Ninh 5. Decision No. 1883/2010/QD - XHNV - SĐH, dated October 21, 2010, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: 7. Thesis Title: Corporate Culture in Travel Agencies in Ha Long, Quang Ninh 8. Major: Tourism Studies 9. Scientific Advisor: Assoc. Prof. Dr. Pham Trung Luong - Institute for Tourism Development 10. Summary of Thesis Results: - Corporate culture (or company culture) is the sum of shared viewpoints that members of a company learn in the process of solving internal problems and handling issues. Problems with the surrounding environment. - To achieve high-level business status in the marketplace, the first and most important factor is a strong collective culture and unique identity. - Only people, fully developed physically and intellectually, can determine the success or failure of an entire economy in general and of individual businesses in particular. Therefore, building corporate culture is what connects and multiplies the value of each individual resource. - To successfully build corporate culture, coordination between agencies and departments, government policies and guidelines are necessary, and most importantly, each business must be aware of the role and importance of corporate culture, thereby laying the foundation for its sustainable development in the process of integration. - The research results of this thesis show that the understanding of corporate culture among businesses is still vague, the number of businesses that truly care about investing in building corporate culture is small, and they lack the necessary knowledge and experience. Within the scope of this thesis, there are still many shortcomings, because corporate culture is a broad issue that requires understanding and researching its true nature and constituent elements in order to build a sustainable corporate culture. 11. Practical application: - With the directions and solutions proposed in this thesis, the author hopes to contribute a small part to the process of building corporate culture in travel and tourism companies in Ha Long City in particular and businesses in Quang Ninh in general.
INFORMATION ON MASTER'S THESIS
1. Full name : Tran Thi Phuong Thao 2. Sex: 3. Date of birth: February 18, 1982 4. Place of birth: Yen Tho - Dong Trieu - Quang Ninh 5. Admission decision number: 1883/2010/QD - XHNV - SĐH Dated October 21, 2010 6. Changes in academic process: None 7. Official thesis title: 8. Major: Tourism 9. Code: 10. Supervisors: - Corporate culture (or corporate culture) is the sum of the general opinion that the members of the company learned in the process of solving internal problems and handling problems with the surrounding environment. - Want a high-class enterprise in the market, the first and most important factor is to have a strong corporate culture and identity of its own. - Only new people, improve both physical and mental power to decide the success or failure of the whole economy in general and businesses in particular. Therefore, the construction of enterprise culture is the link and multiplying the value of the individual resources. - To build successful corporate culture, need to be coordinated between agencies, departments, guidelines and policies of the state and most importantly every business must be aware of the role and the importance of corporate culture, which laid the foundation for the sustainable development of their business in the integrated process. - The results of the study of the subject show that awareness of corporate culture of businesses are vague, some businesses really care investment for the construction of enterprise culture are few and lack of knowledge experience necessary. In the framework of the thesis, there are still many concerns, because the corporate culture is a huge problem that requires study and research of its true nature, the elements that constitute it, thereby being able to build a sustainable corporate culture. 11. Summary of the findings of the thesis: With the directions and measures set out in this subject, the authors hope small contribution to the process of building corporate culture in the company tour on Ha Long city in particularand businesses Quang Ninh in general.. 12. Practical applicability, if any: Small contribution to the process of building corporate culture in the company tour on Ha Long city in particularand businesses Quang Ninh in general.
