Introducing the book "Vietnam Tourism in the Renovation Period"

The book is carefully compiled, with the contribution of many scientists and experts in the field of economic - cultural tourism. Vietnam tourism is viewed from many perspectives, synthesizing natural, cultural and economic resources... in a diverse and in-depth way. This is considered the foundation and also the driving force of tourism development. Because, exploiting and developing tourism requires a strategy, preserving sustainability as well as promoting the strengths of identity values ​​in the context of integration, innovation and international integration.

The Renovation process has created strong development opportunities for economic sectors, including Vietnam Tourism. If in the early years of the establishment of Vietnam Tourism (1960), tourism activities were mainly to serve foreign experts and senior officials of the Party and State, then after the complete liberation of the South until before 1986, tourism activities began to shift to a business nature, although only domestically and on a small scale. Since 1986, especially with a number of important events in the international integration process, Vietnam Tourism has developed strongly in terms of scope, scale and nature of activities.

However, this development process has not yet achieved the results commensurate with its inherent potential and has not yet met the goals set out in the country's Development Strategy. Along with that is the negative fluctuations in security - politics - economy on a global scale; the strong competitiveness of "tourism brands" in the region and the world... The Vietnamese economy in general and the Vietnamese tourism industry in particular cannot avoid major impacts. Systemic research on the industry's resources, characteristics in the development context, achievements, current shortcomings and inadequacies, orientations and development solutions for Vietnamese tourism in the coming time... is very necessary for managers and policy makers. Vietnamese tourism is always facing the requirement to research, adjust, be flexible and constantly innovate, to develop more effectively, in accordance with the spirit of Innovation.

The book is also a useful reference for students, postgraduates, researchers and those working in related fields.