The Goethe Institute representative said that in October 2013, a German-Vietnamese media dialogue forum will be held with the theme “How does the Internet change the media environment? Opportunities and challenges for online journalism”. Within the framework of the forum, the organizers want to have an exchange session to discuss the results of the workshop between journalists participating in the workshop and journalism students from the University of Social Sciences and Humanities. The content of the workshop and exchange will include many specific issues related to the practice of developing journalism and media in Vietnam and Germany: trends in the use of print media, radio, television and the Internet; the use of media by different groups of people; changes in the media environment and challenges for newspapers, editorial boards and marketing experts; new strategies of media providers; changes in the image of journalism; public opinion in the age of online society… The Goethe Institute representative expressed his wish that the School would cooperate in participating in this event.
At the meeting, representatives of the University of Social Sciences and Humanities expressed their support and affirmed that they will create all favorable conditions for this joint cooperation activity to take place successfully.
The Goethe-Institut is a cultural institution of the Federal Republic of Germany, operating worldwide to promote the spread of the German language abroad and to promote international cultural exchange. The Goethe-Institut Vietnam was established in 1997, with the aim of supporting cultural exchange between Vietnam, Germany and Europe.