1. Student's full name: NGUYEN THU HA 2. Gender: Female
3. Date of birth: August 23, 1993
4. Place of birth: Quang Ninh
5. Decision No. 2279/QD-XHNV dated August 22, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None
(Note the types of changes and the corresponding times)
7. Title of thesis/project: Developing revenue streams on the digital platform of Vietnam Women's Newspaper
8. Field: Journalism Specialization: Journalism and Media Management
Code: 8320109
9. Scientific supervisor: Dr. Vu Thi Kim Hoa – Institute of Journalism and Communication Training, University of Social Sciences and Humanities.
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summarize the results of the thesis/project:
(Summarize the results of the thesis, emphasizing any new findings.)
The project on developing revenue sources on digital platforms of the Vietnam Women's Newspaper has provided an overview of innovating management methods, improving the quality of journalistic content, and diversifying forms of expression to reaffirm the position and influence of the Vietnam Women's Newspaper, in accordance with the Government's National Plan for the Development and Management of Journalism until 2025, thereby increasing revenue for the agency.
Through an overview analysis of the current economic context of journalism in Vietnam in general, and the operational and financial context of PNVN newspaper in particular, the author has demonstrated the urgency of implementing the Project as well as the specific objectives when implementing this project.
Based on theoretical and practical foundations, the Project has provided readers with the most specific information about the current employment situation, structure, organization, and infrastructure to serve as a basis for human resources, funding, and facilities in realizing the contents of the Project. From there, the Project proposes solutions to overcome difficulties, address existing problems, and outline a specific plan for achieving the goal of developing new revenue streams on the newspaper's digital platform, through two main projects: developing the Vietnam Women's Newspaper YouTube channel and upgrading the studio and technical equipment system to serve the production of television and radio programs. The aim is to become a media agency with sufficient capacity in terms of human resources, facilities, and a synchronized, modern technical equipment system, ensuring the production of high-quality radio and television programs (rich and diverse in content, attractive in presentation), meeting the requirements of fulfilling political tasks and serving the increasingly high demand for information and entertainment from the people; creating favorable conditions to increase revenue from advertising services for reinvestment and improving the operational efficiency of the Vietnam Women's Newspaper.
11. Practical applicability: It can be applied in practice.
12. Future research directions: None
13. Published works related to the thesis/project: None
(List the works in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THU HA..................... 2. Sex: Female...................................................
3. Date of birth: August 23, 1993................................... 4. Place of birth: Quang Ninh............
5. Admission decision number: 2279/QD-XHNV - Dated August 22, 2022
6. Changes in academic process: No............................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: The revenue sources development on the digital platform of the Vietnam Women's Newspaper
8. Major: Media Management................................... 9. Code: 8320109
10. Supervisors: Ph.D. Vu Thi Kim Hoa, USH-School of journalism and communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis: .............................................................................
(Summarize them with stress on the new findings, if any)
The project on developing revenue sources on digital platforms by the Vietnam Women's Newspaper provides an overview of the renewal of management methods, enhancement of journalistic content quality, and diversification of presentation forms. This is to confirm the position and influence of the Vietnam Women's Newspaper, meeting the national press development and management plan up to 2025 set by the Government, thereby increasing revenue for the organization. Through a comprehensive analysis of the current economic situation of journalism in Vietnam and the specific financial and operational context of the Vietnam Women's Newspaper, the author has highlighted the urgency of implementing the project, as well as the specific objectives when deploying this project. Based on theoretical and practical grounds, the project has provided readers with the most specific information on the current state of employment, structure, organization, and facilities.
This serves as a basis for human resources, funding, and facilities in realizing the contents of the project. From there, the project proposes solutions to overcome difficulties, resolve existing issues, and a specific plan for achieving the goal of developing new revenue sources on the newspaper's digital platform. This is accomplished through two main projects: developing the Vietnam Women's Newspaper YouTube channel and upgrading the studio, technical equipment system for producing television and radio programs. These efforts aim to enhance the newspaper's role as a press agency with sufficient human resources, infrastructure, and a modern, synchronized technical equipment system, ensuring the production and broadcast of high-quality (diverse in content, attractive in presentation) radio and television programs. These are designed to meet political tasks and serve the increasing demand for information and entertainment by the public. Additionally, the project seeks to create favorable conditions for increasing revenue from advertising services to reinvest and enhance the operational efficiency of the Vietnam Women's Newspaper.
12. Practical applicability, if any: feasible
13. Further research directions, if any: No
14. Thesis-related publications: No
(List them in chronological order)
