TTDA: Developing revenue sources on the digital platform of Vietnam Women's Newspaper

1. Student's full name: NGUYEN THU HA 2. Gender: Female
3. Date of birth: August 23, 1993
4. Place of birth: Quang Ninh
5. Decision on recognition of students No. 2279/QD-XHNV, dated August 22, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
(record the forms of change and the corresponding time)
7. Thesis/project topic: Developing revenue sources on the digital platform of the Vietnam Women's Newspaper
8. Industry: Journalism Major: Journalism and Media Management
Code: 8320109
9. Scientific advisor: Dr. Vu Thi Kim Hoa - Institute of Journalism and Communication, University of Social Sciences and Humanities.
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis/project results:
(summarize the results of the thesis, emphasizing new results if any)
The Project on Developing Revenue Sources on Digital Platforms of Vietnam Women's Newspaper has provided an overview of innovating management methods, improving the quality of press content, diversifying forms of expression to reaffirm the position and influence of PNVN Newspaper to meet the Government's National Press Development and Management Plan to 2025, thereby increasing revenue for the agency.
Through the general analysis of the general context of the current press economic situation in Vietnam in general and the operational and financial context of PNVN newspaper in particular, the author has shown the urgency of implementing the Project as well as the specific goals when implementing this project.
From a theoretical and practical basis, the Project has provided readers with the most specific information on the current employment situation, structure, organization, and facilities to serve as a basis for human resources, funding, and facilities in realizing the contents of the Project. From there, the Project proposes solutions to overcome difficulties, resolve existing problems and specific plans for completing the goal of developing new revenue sources on the newspaper's digital platform, through two main projects: Developing the Youtube channel of Vietnam Women's Newspaper and Upgrading the studio, technical equipment system serving the production of television and radio programs, striving to meet the role of a press agency with sufficient capacity in terms of human resources, facilities and a synchronous, modern technical equipment system, ensuring the requirements for production, high-quality radio and television programs (rich, diverse in content, attractive in form of expression), meeting the requirements for performing political tasks well and serving the increasing demand for information and entertainment of the people; creating favorable conditions to increase revenue from advertising services for reinvestment, improving the operational efficiency of PNVN newspaper.
11. Practical applicability: Can be applied in practice
12. Further research directions: None
13. Published works related to the thesis/project: None
(list projects in chronological order if available)

  

1. Full name: NGUYEN THU HA..................... 2. Sex: Female...................................................
3. Date of birth: August 23, 1993................................... 4. Place of birth: Quang Ninh............
5. Admission decision number: 2279/QD-XHNV - Dated August 22, 2022
6. Changes in academic process: No............................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: The revenue sources development on the digital platform of the Vietnam Women's Newspaper
8. Major: Media Management................................... 9. Code: 8320109
10. Supervisors: Ph.D. Vu Thi Kim Hoa, USH-School of journalism and communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis: .............................................................................
(Summarize them with stress on the new findings, if any)
The project on developing revenue sources on digital platforms by the Vietnam Women's Newspaper provides an overview of the renewal of management methods, enhancement of journalistic content quality, and diversification of presentation forms. This is to confirm the position and influence of the Vietnam Women's Newspaper, meeting the national press development and management plan up to 2025 set by the Government, thereby increasing revenue for the organization. Through a comprehensive analysis of the current economic situation of journalism in Vietnam and the specific financial and operational context of the Vietnam Women's Newspaper, the author has highlighted the urgency of implementing the project, as well as the specific objectives when deploying this project. Based on theoretical and practical grounds, the project has provided readers with the most specific information on the current state of employment, structure, organization, and facilities.
This serves as a basis for human resources, funding, and facilities in realizing the contents of the project. From there, the project proposes solutions to overcome difficulties, resolve existing issues, and a specific plan for achieving the goal of developing new revenue sources on the newspaper's digital platform. This is accomplished through two main projects: developing the Vietnam Women's Newspaper YouTube channel and upgrading the studio, technical equipment system for producing television and radio programs. These efforts aim to enhance the newspaper's role as a press agency with sufficient human resources, infrastructure, and a modern, synchronized technical equipment system, ensuring the production and broadcast of high-quality (diverse in content, attractive in presentation) radio and television programs. These are designed to meet political tasks and serve the increasing demand for information and entertainment by the public. Additionally, the project seeks to create favorable conditions for increasing revenue from advertising services to reinvest and enhance the operational efficiency of the Vietnam Women's Newspaper.
12. Practical applicability, if any: feasible
13. Further research directions, if any: No
14. Thesis-related publications: No
(List them in chronological order)