Thesis information "Promotion activities of Hai Phong tourism to attract Chinese tourists - Current situation and solutions" by HVCH Le Thanh Cong, major in Tourism Studies.1. Full name of student: Le Thanh Cong 2. Gender: Male 3. Date of birth: December 5, 1980 4. Place of birth: Hai Phong 5. Decision to recognize student No.: 2551/2007/QD - XHNV - KH & SDH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: "Promotion activities of Hai Phong tourism to attract Chinese tourists - Current situation and solutions". 8. Major: Tourism studies 9. Scientific supervisor: Dr. Vu Manh Ha; Work unit: University of Social Sciences and Humanities, Vietnam National University, Hanoi 10. Summary of the results of the thesis: From 2005 to present, the number of Chinese tourists to Hai Phong has decreased significantly. There are many reasons for this situation. Among those reasons, it is necessary to mention that the promotion activities of Hai Phong tourism with the above-mentioned target group have not received due attention. The thesis conducts a study on the current status of Hai Phong tourism promotion activities to attract Chinese tourists in order to make recommendations and solutions to help managers in planning promotion strategies. The author of the thesis conducted a survey to analyze the needs and interests of Chinese tourists to Hai Phong through a questionnaire. From the results of this study, the author has made some basic recommendations and solutions as follows: + Identify specific goals for promoting Hai Phong's tourist destinations: It is necessary to accurately establish the image of Hai Phong's tourist destination. + Identify specific target recipients: Chinese tourists (mainly tourists from Guangxi province); Travel businesses sending Chinese tourists to Hai Phong, travel businesses welcoming and organizing services for tourists. + Designing a message to promote Hai Phong's tourism destination for the Chinese market: Such a Hai Phong - 海防如此多娇 - There is a Hai Phong like that. + Selecting a system of appropriate tourism destination promotion tools + Building a budget for Hai Phong's tourism destination promotion activities: It can be implemented according to the "expert method combined with calculation"; Mobilizing contributions to create budget sources from tourism organizations and businesses. 11. Practical applicability: Researching Hai Phong's tourism promotion activities to attract Chinese tourists is the basis for Hai Phong's tourism managers in planning strategies to promote and advertise Hai Phong tourism to Chinese tourists. Thereby contributing to the tourism development of Hai Phong, making Hai Phong one of the attractive tourist destinations for tourists in general and Chinese tourists in particular. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : LE THANH CONG 2. Sex: Male 3. Date of birth: December 5, 1980 4. Place of birth: Hai Phong city 5. Admission decision number: 2551/2007/QD – XHNV – KH&SĐH, Dated November 2, 2007 6. Changes in academic process: None 7. Official thesis title: “The destination promotion of Haiphong tourism to attract tourists from Republic of China - Facts and solutions” 8. Major: Tourism 9. Code: N/A 10. Supervisors: Dr. Vu Manh Ha; work unit University of Social Sciences anh Humanities, VNU Hanoi 11. Summary of the findings of the thesis: Since the year of 2005, the number of tourists from Republic of China (ROC) to Haiphong has decreased. There are many reasons for this problem. One of those is the destination promotion of Haiphong tourism to tourists from ROC. It was not seriously considered as a must-do activity in tourism of Haiphong. This thesis, therefore, is to research the reasons and solutions to that difficult situation. The researcher made a survey among tourists from ROC to analyze their tourism interests in Haiphong. From the result of this research, the researcher offers some recommendations and solutions to attract them to Haiphong. Some key solutions are: - Specifying objectives to promote tourism destinations of Haiphong: To establish the exact image of Haiphong as a tourism destination. - Specifying target information recipient: Tourists from ROC (mainly tourists from Guangxi); Tour operators in China sending visitors to Haiphong, Inbound tour operators pick and organizations serving tourists. - Designing promoting messages of Haiphong tourism for the market of ROC: 海防如此多娇 (Such a Haiphong). - Selecting suitable system tools to promote tourism destinations. - Creating the budget for destination promotion activities of Haiphong tourism: This can be done by "expert methods combined with calculations"; mobilize funds from other organizations, tourism business. 12. Practical applicability, if any: The results of the research can be used as a primary resource to develop other research on destination promotion of Haiphong tourism. This can also be considered as recommendations for the local governors to build Destination Promotion Strategy for the market of tourists from ROC. This helps to develop Haiphong tourism now and future. 13. Further research directions, if any: Not available 14. Thesis-related publications: Not available
