Information on the thesis "Promotional Activities of Hai Phong Tourism to Attract Chinese Tourists – Current Situation and Solutions" by graduate student Le Thanh Cong, majoring in Tourism Studies.1. Student's Full Name: Le Thanh Cong 2. Gender: Male 3. Date of Birth: December 5, 1980 4. Place of Birth: Hai Phong 5. Decision No. 2551/2007/QD – XHNV–KH&SDH dated November 2, 2007, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: “Promotional Activities of Hai Phong Tourism to Attract Chinese Tourists – Current Situation and Solutions”. 8. Major: Tourism Studies 9. Scientific Advisor: Dr. Vu Manh Ha; Affiliation: University of Social Sciences and Humanities, Vietnam National University, Hanoi 10. Summary of Thesis Results: From 2005 to the present, the number of Chinese tourists visiting Hai Phong has decreased significantly. There are many reasons for this situation. Among them, it is worth mentioning that Hai Phong's tourism promotion activities targeting the aforementioned group of tourists have not received adequate attention. This thesis studies the current state of Hai Phong's tourism promotion activities aimed at attracting Chinese tourists, and from there, offers recommendations and solutions to help managers in planning promotion strategies. The author conducted a survey to analyze the needs and preferences of Chinese tourists visiting Hai Phong through questionnaires. Based on the results of this research, the author has made the following basic recommendations and solutions: + Specifically define the objectives of Hai Phong's tourism destination promotion: It is necessary to accurately establish the image of Hai Phong as a tourist destination. + Specifically identify the target audience: Chinese tourists (mainly from Guangxi province); travel agencies sending Chinese tourists to Hai Phong; and travel agencies receiving and organizing services for tourists. + Designing a promotional message for Hai Phong as a tourist destination for the Chinese market: Such a Hai Phong - 海防如此多娇 - There is such a Hai Phong. + Selecting a suitable system of tools for promoting Hai Phong as a tourist destination. + Building a budget for Hai Phong's tourism destination promotion activities: This can be done using a "combined expert and calculation methods" approach; mobilizing contributions to create a budget from tourism organizations and businesses. 11. Practical application: The study of Hai Phong's tourism promotion activities aimed at attracting Chinese tourists provides a basis for Hai Phong's tourism managers in planning strategies for promoting and advertising Hai Phong tourism to Chinese tourists. This contributes to the development of Hai Phong's tourism, making it one of the most attractive tourist destinations for tourists in general and Chinese tourists in particular. 12. Future research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : LE THANH CONG 2. Sex: Male 3. Date of birth: December 5, 1980 4. Place of birth: Hai Phong city 5. Admission decision number: 2551/2007/QD – XHNV – KH&SĐH, Dated November 2, 2007 6. Changes in academic process: None 7. Official thesis title: “The destination promotion of Haiphong tourism to attract tourists from Republic of China - Facts and solutions” 8. Major: Tourism 9. Code: N/A 10. Supervisors: Dr. Vu Manh Ha; work unit University of Social Sciences anh Humanities, VNU Hanoi 11. Summary of the findings of the thesis: Since the year of 2005, the number of tourists from Republic of China (ROC) to Haiphong has decreased. There are many reasons for this problem. One of those is the destination promotion of Haiphong tourism to tourists from ROC. It was not seriously considered as a must-do activity in tourism of Haiphong. This thesis, therefore, is to research the reasons and solutions to that difficult situation. The researcher made a survey among tourists from ROC to analyze their tourism interests in Haiphong. From the result of this research, the researcher offers some recommendations and solutions to attract them to Haiphong. Some key solutions are: - Specifying objectives to promote tourism destinations of Haiphong: To establish the exact image of Haiphong as a tourism destination. - Specifying target information recipient: Tourists from ROC (mainly tourists from Guangxi); Tour operators in China sending visitors to Haiphong, Inbound tour operators pick and organizations serving tourists. - Designing promoting messages of Haiphong tourism for the market of ROC: 海防如此多娇 (Such a Haiphong). - Selecting suitable system tools to promote tourism destinations. - Creating the budget for destination promotion activities of Haiphong tourism: This can be done by "expert methods combined with calculations"; mobilize funds from other organizations, tourism business. 12. Practical applicability, if any: The results of the research can be used as a primary resource to develop other research on destination promotion of Haiphong tourism. This can also be considered as recommendations for the local governors to build Destination Promotion Strategy for the market of tourists from ROC. This helps to develop Haiphong tourism now and future. 13. Further research directions, if any: Not available 14. Thesis-related publications: Not available
