Thesis information "Building and developing Da Nang tourism brand" by HVCH Dinh Thi Tra Nhi, majoring in Tourism Studies.1. Full name of student: Dinh Thi Tra Nhi 2. Gender: Female 3. Date of birth: October 17, 1979 4. Place of birth: Hue City 5. Decision to recognize student No.: 2551/2007/QD/XHNV-KH&SDH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: "Building and developing the Da Nang tourism brand" 8. Major: Tourism studies. 9. Code: Not yet 10. Scientific supervisor: Associate Professor, Dr. Tran Thi Minh Hoa - Head of the Department of Tourism - University of Social Sciences and Humanities, Vietnam National University, Hanoi. 11. Summary of the results of the thesis: * Systematizing the theoretical basis for building and developing the tourism destination brand. * Conduct practical research on the work of building and developing tourism destination brands in Da Nang city. On that basis, the thesis analyzes in depth the situation of building and developing the city's tourism brand in the past time, and at the same time gives objective assessments of the successes and shortcomings in the process of building the city's tourism brand. * Contribute ideas and propose specific solutions to improve the work of building and developing the Da Nang city tourism brand in the coming time. 12. Practical applicability: * Based on the research results, consider and apply solutions to improve the work of building and developing the Da Nang tourism brand. * Help Da Nang tourism have specific directions in the process of building and developing the Da Nang tourism brand based on the author's assessments from the research. 13. Further research directions: None 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Dinh Thi Tra Nhi 2. Sex : Female 3. Date of birth : 17th October, 1979 4. Place of birth : Hue city 5. Admission decision number: 2551/2007/QD/XHNV-KH&SĐH. Dated November 2, 2007 6. Changes in academic process: No 7. Official thesis title: The branding and developing DaNang city as a tourist destination. 8. Major: Tourism Studies 9. Code: N/A 10. Supervisors: Tran Thi Minh Hoa Assoc. Prof. Dr. Dean Faculty of Tourism Studies. University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: * Develop a theoretical basis to guide development and branding for tourism. * Conduct research on the development of DaNang as a tourist destination. Using the results, critically analyze the recent branding activities and development of tourism in the city and objectively describle the successes and shortcoming of these activities. * Present specific plans for the improvement of the tourism branding and development in Danang city for future implementation. 12. Practical applicability: - Using the research findings, create and implement a process to address Danang's development and branding issues. - Provide a detailed section based on the research findings that will guide Danang's Tourism department in branding and the development and growth of tourism. 13. Further research directions: None 14. Thesis-related publications: None
