Information about the thesis "Building and Developing the Da Nang Tourism Brand" by graduate student Dinh Thi Tra Nhi, majoring in Tourism Studies.1. Student's Full Name: Dinh Thi Tra Nhi 2. Gender: Female 3. Date of Birth: October 17, 1979 4. Place of Birth: Hue City 5. Decision No. 2551/2007/QD/XHNV-KH&SDH dated November 2, 2007, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: “Building and Developing the Da Nang Tourism Brand” 8. Major: Tourism Studies 9. Code: Not yet available 10. Scientific Advisor: Assoc. Prof. Dr. Tran Thi Minh Hoa – Head of the Tourism Department – University of Social Sciences and Humanities, Vietnam National University, Hanoi. 11. Summary of Thesis Results: * Systematizing the theoretical basis for building and developing tourism destination brands. * Conduct practical research on the building and development of tourism destination brands in Da Nang city. Based on this, the thesis will analyze the situation of building and developing the city's tourism brand in the past, and provide objective assessments of the successes and shortcomings in the process of building the city's tourism brand. * Contribute opinions and propose specific solutions to improve the building and development of Da Nang's tourism brand in the future. 12. Practical application: * Based on the research results, consider and apply solutions to improve the building and development of Da Nang's tourism brand. * Help Da Nang tourism have specific directions in the process of building and developing its tourism brand based on the assessments provided by the author from the research. 13. Further research directions: None 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Dinh Thi Tra Nhi 2. Sex : Female 3. Date of birth : 17th October, 1979 4. Place of birth : Hue city 5. Admission decision number: 2551/2007/QD/XHNV-KH&SĐH. Dated November 2, 2007 6. Changes in academic process: No 7. Official thesis title: The branding and developing DaNang city as a tourist destination. 8. Major: Tourism Studies 9. Code: N/A 10. Supervisors: Tran Thi Minh Hoa Assoc. Prof. Dr. Dean Faculty of Tourism Studies. University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: * Develop a theoretical basis to guide development and branding for tourism. * Conduct research on the development of DaNang as a tourist destination. Using the results, critically analyze the recent branding activities and development of tourism in the city and objectively describle the successes and shortcoming of these activities. * Present specific plans for the improvement of the tourism branding and development in Danang city for future implementation. 12. Practical applicability: - Using the research findings, create and implement a process to address Danang's development and branding issues. - Provide a detailed section based on the research findings that will guide Danang's Tourism department in branding and the development and growth of tourism. 13. Further research directions: None 14. Thesis-related publications: None
