TTLV: Content management for paid sections and columns in Ấp Bắc Newspaper and Cần Thơ Newspaper.

1. Student's full name:MAKEMARKETTHU HOAI2. Gender: Female

3. Date of birth: October 20, 1985

4. Place of birth: Ca Mau.

5. Decision No. 3617/2018/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None.

7. Thesis title:Managing content for paid sections and columns on Ấp Bắc Newspaper and Cần Thơ Newspaper.

8. Major: Journalism Code: 8320101-01-UD

9. Scientific supervisor: Dr. Vu Tuan Anh - Diplomatic Academy of Vietnam.

10. Summary of the thesis results

The research topic "Content Management of Revenue-Generating Specialized Sections and Columns in Ấp Bắc Newspaper and Cần Thơ Newspaper" yielded the following results:

• This survey and analysis examines the current state of revenue-generating sections and columns in 2019 at two newsrooms: Ấp Bắc Newspaper and Cần Thơ Newspaper. This is a time when local media outlets are moving towards financial autonomy in accordance with Government Decree No. 43/2006/ND-CP dated April 25, 2006, which stipulates the right to autonomy and self-responsibility in performing tasks, organizing the organizational structure, staffing, and finances for public non-business units, as well as Decree No. 16/2015/ND-CP regulating the autonomy mechanism of public non-business units. This requires media outlets not only to excel in propaganda but also to be economically viable to ensure their operation.
• Through this, the author assesses the advantages and disadvantages of organizing and implementing paid special sections and columns in the Ấp Bắc Newspaper and the Cần Thơ Newspaper; and analyzes the causes of these advantages and disadvantages.
• This thesis proposes solutions to help local media outlets in general, and specifically the Ap Bac Newspaper and Can Tho Newspaper, develop more effective communication policies and methods for their revenue-generating sections and columns.

11. Practical applications

Contributing to improving the effectiveness of communication regarding paid features and sections in local newspapers.

This document serves as a reference for local journalists when creating paid features and columns; and for leaders of local newsrooms who are interested in the economics of journalism.

12. Future research directions: None.

13. Published works related to the thesis: None.

INFORMATION ON MASTER'S THESIS

1. Full name: Che Thi Thu Hoai

2. Sex: Female.

3. Date of birth: October 20^th, 1985

4. Place of birth: Ca Mau - Vietnam

5. Admission decision number: 3617/2018/QD-XHNV by President of University of Social Sciences and Humanities – Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title: Administration of revenue section content, revenue column content on Ap Bac Newspaper and Can Tho Newspaper

8. Major: Journalism

9. Code: 8320101-01-UD

10. Supervisor: Dr. Vu Tuan Anh – Diplomatic Academy of Vietnam

11. Summary of the new findings of the thesis:

- Analysis the status of section and column with revenue in 2019 at two newspaper offices, Ap Bac Newspaper and Can Tho Newspaper. This is the time when the regional newspaper offices are aiming to financial autonomy according to Decree No. 43/2006/ND-CP (April 25^th, 2006) of the Government about the autonomy and self-responsibility for task performance, organizational apparatus, payroll and finance of public non-business units, as well as the Decree No. 16/2015/ND-CP stipulating the mechanism for exercising the autonomy of public administrative units. This requires the local newspaper offices to be flexible to do business-journalism, not only to propagate well but also to do good economy to ensure the operation of the unit.

- Thereby, the thesis could make an assessment about the advantages and disadvantages in terms of organizing real revenue section content, revenue column content on Ap Bac Newspaper and Can Tho Newspaper.

- The thesis proposes some solutions for local press offices in general, Ap Bac Newspaper and Can Tho Newspaper in particular, to have more effective communication policies and methods about revenue sections and revenue columns.

12. Practical applicability, if any:

Thesis contributes to improving communication efficiency of revenue section content, revenue column content on the local press. Besides, it is the reference materials for journalists when making section and column content with revenue; leaders of editorial department, students and those who are interested in the topic.

13. Further research directions, if any: No.

14. Thesis-related publications: No.