TTLV: The public in the Mekong Delta enjoys cultural and artistic programs broadcast on local radio and television stations.

1. Student's full name: Ho Van Trai

2. Gender: Male

3. Date of birth: June 7, 1974

4. Place of birth: Tra On, Vinh Long

5. Decision No. 3617/2018/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process:

7. Thesis title:"PublicThe Mekong Delta region with its cultural and artistic programs broadcast on local radio and television stations."

8. Major: Journalism; Code: 8320101.01-UD

9. Scientific supervisor: Dr. Tran Thi Tri

(Please specify your scientific title, academic degree, full name, and workplace.)

10. Summary of the thesis results:

(Summarize the results of the thesis, emphasizing any new findings.)

Based on a systematic analysis of several theoretical issues related to the public, its role, characteristics, methods of understanding habits, needs, preferences, approaches to engaging and attracting the public, this thesis conducts a survey of the public's interest in Vietnamese cultural programs in the Mekong Delta. From this, it proposes feasible solutions for innovating and improving program quality to better meet the needs of cultural and artistic enjoyment and to develop and expand the cultural and artistic audience in the Mekong Delta region.

11. Practical applications: (if any)

12. Future research directions: (if any)

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Ho Van Trai 2. Sex: Male

3. Date of birth: June 7^th, 1974 4. Place of birth: Vinh Long

5. Admission decision number: 3617/2018/QD-XHNV, Dated December 12^th, 2018

6. Changes in academic process:

7. Official thesis title: “The public of the Mekong Delta with the entertainment program on local radio stations”

8. Major: journalis

9. Code: 8320101.01-UD

10. Supervisors: PhD Tran Thi Tri

(Full name, academic title and degree)

11. Summary of the findings of the thesis:

(Summarize them with stress on thenew sensations, if any)

On the basis of systematizing a number of theoretical issues related to the public, roles, characteristics, ways to learn about habits, needs, interests, ways to approach the public and attract the public. Thesis conducted a public survey of entertainment programs in the Mekong Delta to propose feasible solutions for innovation and program quality improvement in order to better meet the needs of enjoying the arts and broadcasting. developing and expanding the public of arts in the Mekong Delta region.

12. Practical applicability, if any:

13. Further research directions, if any:

14. Thesis-related publications: