Thesis information "The role of the press in building and promoting business brands (Survey of Vietnam Economic Times, Labor Newspaper and Business Forum in 2008 - 2010)" by HVCH Tran Thi Tu Mai, majoring in Journalism.1. Full name of student: Tran Thi Tu Mai 2. Gender: Female 3. Date of birth: July 11, 1984 4. Place of birth: Vinh City, Nghe An 5. Decision to recognize student No. 250/QD-KH&SĐH dated September 30, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: The role of the press in building and promoting business brands (Survey of Vietnam Economic Times, Labor Newspaper and Business Forum in 2008 - 2010) 8. Major: Journalism; Code: 603201 9. Scientific advisor: Dr. Dau Ngoc Dan - Editor-in-Chief of Television Magazine - Vietnam Television. 10. Summary of the thesis results: The issue of branding and brand building is a matter of concern for many businesses and individuals today. Vietnamese businesses have begun to realize the importance of building and promoting their brands and have initially used many media to build and promote their brands. The press is one of the effective media in building and promoting corporate brands. The press is both a bridge of information between businesses and consumers and a lever to promote the development of business activities. Thanks to the press, corporate brands are widely known to the public. However, many businesses today are still not aware of the important role of the press and are still hesitant to approach the press. In addition to those great supporting roles, the building and promotion of business brands in the press also has many limitations due to the press's misleading information, one-way information... The thesis surveys and evaluates the important role of the press in the issue of building and promoting business brands today, and at the same time points out the limitations of the press when posting business information in the press. Through that analysis and evaluation, the thesis proposes solutions to increase the effectiveness of press communication work, bring useful information to readers and promote production and business activities for businesses. 11. Practical applicability: press agencies increase the effectiveness of communication work to build and promote brands for businesses. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Tu Mai 2. Sex: Female 3. Date of birth: July 11, 1984 4. Place of birth: Vinh City, Nghe An. 5. Admission decision number: 250/ QD-KH&SĐ dated September 30, 2010 signed by Vice President of Hanoi University of Science, Society and Humanity. 6. Changes in academic process: None 7. Official thesis title: The role of media in building and branding business (Surveys Vietnam Economic Times, Laborn and Business Forum in 2008 - 2010). 8. Major: Journalism 9. Code: 603201 10. Supervisors: Dr. Dau Ngoc Dan – Chief Editor - Television Magazine – Vietnam Television. 11. Summary of the findings of the thesis: Building and branding enterprise is a problem that business and individual are interested in today. Vietnam enterprises have started to realize the importance of building and branding for businesses and initially use multiple media to make the building and branding for business career. Journalism is one effective means of communication in building and branding businesses. Journalism is both a bridge of information between businesses and consumers, both as a lever to promote business activities of enterprise development. Thanks to media companies that brand is widely known to the public. However, many businesses today still recognize the important role that the press and are also afraid to give access to the press. Besides the supporting role that large, the building and brand promotion in the newspaper business is still limited by the rumors of the press, one-way information ... Dissertation survey and assessment of the important role of the press to the problem of building and branding businesses today, pointing out the limitations of the press to publish the information as newspaper businesses. Through analysis and assessment that the thesis solutions proposed to enhance the effectiveness of the media, providing useful information to readers and promote business activities for enterprises. 12. Practical applicability, if any: press agencies enhance the effectiveness of media development and branding for businesses. 13. Further research directions, if any: None 14. Thesis-related publications: None
