Information on the thesis "The Role of Journalism in Building and Promoting Corporate Brands (Survey of Vietnam Economic Times, Labor Newspaper and Business Forum in 2008-2010)" by graduate student Tran Thi Tu Mai, majoring in Journalism.1. Student's Full Name: Tran Thi Tu Mai 2. Gender: Female 3. Date of Birth: July 11, 1984 4. Place of Birth: Vinh City, Nghe An Province 5. Decision No. 250/QD-KH&SDH dated September 30, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student. 6. Changes during the training process: None 7. Thesis Title: The Role of Journalism in Building and Promoting Corporate Brands (Survey of Vietnam Economic Times, Labor Newspaper, and Business Forum newspapers in 2008-2010) 8. Major: Journalism; Code: 603201 9. Scientific Advisor: Dr. Dau Ngoc Dan – Editor-in-Chief of Television Magazine – Vietnam Television. 10. Summary of thesis results: The issue of branding and brand building and promotion is currently a matter of great concern for many businesses and individuals. Vietnamese businesses have begun to recognize the importance of building and promoting their brands and have initially used various media channels to implement this. The press is one of the effective media channels in building and promoting corporate brands. The press acts as both a bridge of information between businesses and consumers and a lever to promote business development. Thanks to the press, corporate brands become widely known to the public. However, many businesses today still do not recognize the important role of the press and are hesitant to engage with it. Besides its significant supporting roles, building and promoting corporate brands through the press also faces many limitations due to misinformation and one-sided reporting. This thesis surveys and evaluates the important role of the press in building and promoting corporate brands today, while also pointing out the limitations of the press when publishing corporate information. Through this analysis and evaluation, the thesis proposes solutions to enhance the effectiveness of press communication, providing useful information to readers and promoting business activities for enterprises. 11. Practical application: Press agencies enhance the effectiveness of communication in building and promoting corporate brands. 12. Further research directions: None. 13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Tu Mai 2. Sex: Female 3. Date of birth: July 11, 1984 4. Place of birth: Vinh City, Nghe An. 5. Admission decision number: 250/ QD-KH&SĐ dated September 30, 2010 signed by Vice President of Hanoi University of Science, Society and Humanity. 6. Changes in academic process: None 7. Official thesis title: The role of media in building and branding business (Surveys Vietnam Economic Times, Laborn and Business Forum in 2008 - 2010). 8. Major: Journalism 9. Code: 603201 10. Supervisors: Dr. Dau Ngoc Dan – Chief Editor - Television Magazine – Vietnam Television. 11. Summary of the findings of the thesis: Building and branding enterprise is a problem that business and individual are interested in today. Vietnam enterprises have started to realize the importance of building and branding for businesses and initially use multiple media to make the building and branding for business career. Journalism is one effective means of communication in building and branding businesses. Journalism is both a bridge of information between businesses and consumers, both as a lever to promote business activities of enterprise development. Thanks to media companies that brand is widely known to the public. However, many businesses today still recognize the important role that the press and are also afraid to give access to the press. Besides the supporting role that large, the building and brand promotion in the newspaper business is still limited by the rumor of the press, one-way information ... Dissertation survey and assessment of the important role of the press to the problem of building and branding businesses today, pointing out the limitations of the press to publish the information as newspaper businesses. Through analysis and assessment that the thesis solutions proposed to enhance the effectiveness of the media, providing useful information to readers and promote business activities for enterprises. 12. Practical applicability, if any: press agencies enhance the effectiveness of media development and branding for businesses. 13. Further research directions, if any: None 14. Thesis-related publications: None
