INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name: DAO THI NGOC ANH 2. Gender: Female
3. Date of birth: April 20, 1996
4. Place of birth: Hai Phong City
5. Decision No. 5915/QD-XHNV dated October 28, 2024, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
7. Project Title: Managing Career Guidance Communication Activities at Arena Multimedia
8. Major: Journalism and Media Management Code: 8320109
9. Scientific supervisor: Dr. Nguyen Kieu Nga - Faculty of Social Sciences and Humanities - Vietnam National University, Hanoi.
10. Summary of project results:
The project conducted a detailed assessment of the current state of career guidance communication management at Arena Multimedia, proposing solutions to enhance proactiveness and effectiveness in career orientation. The research results highlighted the necessity of maintaining consistent communication messages and close coordination between departments to ensure accurate and timely information reaches learners. A novel and practical aspect of the project is the proposal to diversify career guidance activities flexibly, ranging from online campaigns to in-person experiential sessions, combined with in-depth counseling to address the specific needs of the public. These results help refine the management process, ensure career guidance communication follows the correct roadmap, and contribute to affirming the unit's position in guiding human resources for the multimedia arts industry.
11. Practical applications:
The project is highly practical, as the research content was implemented directly at Arena Multimedia, serving as the basis for the organization to conduct and operate practical career guidance communication activities. Through the application of an integrated management model, the unit successfully implemented a series of flexible activities, thereby attracting attention and receiving many positive interactions from the target audience. The practical results show that the activities not only optimized the audience experience but also ensured the consistency of the communication message and improved the quality of career guidance. The specific evaluations and positive feedback received are concrete evidence of the project's effectiveness in connecting human resources and affirming the unit's training reputation.
12. Future research directions:
- Firstly, continue researching and expanding career guidance communication management methods based on changes in new digital platforms (such as interaction trends on TikTok, AI-powered content) to maintain effective connection with the younger generation of learners.
- Secondly, research should be conducted to apply more in-depth behavioral psychology models to the counseling process in order to better categorize and support specific target groups (such as working professionals looking to change careers or students in areas with limited access to the creative industry).
- Thirdly, develop collaborative media management projects between schools and businesses in the Multimedia industry to create a closed career guidance ecosystem, from accessing information to securing actual employment.
13. Published works related to the project: NoneHave.
INFORMATION ON MASTER'S GRADUATION PROJECT
1. Full name: DAO THI NGOC ANH 2. Sex: Female
3. Date of birth: April 20, 1996 4. Place of birth: Hai Phong City
5. Student Recognition Decision No.: 5915/QD-XHNV dated October 28, 2024, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training process: No changes during the training process.
7. Official project title:Managing Career Guidance Communication Activities at Arena Multimedia
8. Major: Media Management Code: 8320109
9.Supervisors: Dr. Nguyen Kieu Nga – University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of Project Results:
The project conducted a detailed evaluation of the current state of career guidance communication management at Arena Multimedia, somewhat compromising solutions to enhance proactivity and efficiency in career orientation. Research results highlight the necessity of maintaining consistent communication messages and ensuring close coordination among departments so that information reaches accurately and promptly. The novelty and practical significance of this project lies in its proposal to flexibly diversify career orientation activities, ranging from online campaigns to in-person experiential sessions, combined with an in-depth counseling process to effectively address the public's needs. These outcomes contribute to perfecting the management process, ensuring that career-oriented communication activities follow the correct roadmap, and further affirming the institution's position in orienting human resources for the Multimedia industry.
11. Practical applicability:
The project demonstrates high practical applicability as its research findings have been directly implemented at Arena Multimedia, serving as a foundation for the institution to organize and operate real-world career-oriented communication activities. By applying an integrated management model, the institution successfully launched a flexible series of activities, thereby attracting significant attention and generating positive engagement from the target audience. Practical results indicate that these activities not only optimize the public's experience but also ensure the consistency of communication messages and elevate the quality of career counseling. Specific evaluations and positive feedback received served as empirical evidence of the project's effectiveness in connecting human resources and affirming the institution's training reputation.
12. Further research directions:
- First, continuing to research and expand upon forms of career-oriented communication management based on the evolution of new digital platforms (such as interactive trends on TikTok and AI-powered content) to maintain effective connections with the younger generation of learners.
- Second, investigate the application of more profound behavioral psychology models into the counseling process to better categorize and support specific target groups (such as working professionals seeking a career change or students in areas with limited access to the creative industry).
- Third, developing collaborative communication management projects between educational institutions and enterprises in the Multimedia sector to create a closed-loop career orientation ecosystem, spanning from the initial information access to securing actual employment
13. Thesis-related publications: None.
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