INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name: Vu Thuy Quynh Mai 2. Gender: Female
3. Date of birth: October 22, 1997
4. Place of birth: Hanoi
5. Decision on student admission No. 5915/QD-XHNV dated October 28, 2024, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: none
7. Project Title: Managing the Green Tourism Communication Message of Vietnam Travel Magazine
8. Major: Journalism (Applied Orientation); Code: 8320101.
9. Scientific supervisor: Dr. Vu Thi Kim Hoa - University of Social Sciences and Humanities
10. Summary of project results:
The project designed and piloted a model for managing green tourism communication messages at Vietnam Travel Magazine based on the PDCA cycle, integrating a synchronized system of tools from planning and operation to moderation and evaluation. Practical application showed a significant improvement in message quality: authenticity and multidimensionality were enhanced, the genre structure shifted positively, and the risk of greenwashing was effectively controlled. Specifically, the percentage of works using authentic evidence reached 83.7%; the average multidimensional score increased from 2.34 to 3.60/5; and the rate of greenwashing violations decreased from 32.0% to 23.3%. The core contribution of the project is the successful transformation of abstract professional standards into a practical management process and toolkit, capable of direct integration into the editorial office's regular operations.
11. Practical applications:
The model and tools of the project can be further applied at the Content Department of Vietnam Travel Magazine and integrated into the current process of topic assignment, operation, editing, review, and content evaluation. The model also has reference value for press agencies and specialized tourism media units.
12. Future research directions:
Continue to expand the survey time and scale to assess the model's stability; further investigate the impact of message quality on public perception and behavior; and broaden the research scope to include social media, multimedia content, and other forms of sustainable development communication.
13. Published works related to the project: None
INFORMATION ON PROJECT
1. Full name: Vu Thuy Quynh Mai 2. Sex: Female
3. Date of birth: October 22, 1997 4. Place of birth: Hanoi
5. Admission decision number: 5915/QD-XHNV Dated October 28, 2024 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: None
7. Official project title: Managing Green Tourism Communication Messages of Vietnam Travel Magazine
8. Major: Journalism (Application-oriented) 9. Code: 8320101
10. Supervisors: Dr. Vu Thi Kim Hoa, University of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summary of the findings of the project:
The project designed and pilot-operated a model for managing green tourism communication messages at Vietnam Travel Magazine based on the PDCA cycle, integrating a synchronized set of tools covering planning, content production, review and evaluation. Practical application shows a marked improvement in message quality: accuracy and multi-dimensionality were enhanced, the genre structure shifted positively, and the risk of greenwashing was effectively controlled. specifically, the proportion of articles using evidence verified reached 83.7%; the average multi-dimensionality score increased from 2.34 to 3.60/5; and the rate of greenwashing violations decreased from 32.0% to 23.3%. The core contribution of the project is the successful transformation of abstract professional standards into a practical management process and toolkit that can be directly integrated into the regular operations of the editorial office.
12. Practical applicability, if any: The model and toolkit of the project can continue to be applied at the Content Department of Vietnam Travel Magazine and integrated into the current workflow of topic assignment, content production, editing, review and evaluation. The model also serves as a reference for press agencies and communication units specializing in tourism.
13. Further research directions, if any: Extend the survey period and scope to further assess the stability of the model; conduct more in-depth research on the impact of message quality on public perception and behavior; and broaden the scope of research to social media, multimedia content and other forms of communication on sustainable development.
14. Thesis-related publications: None
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