Information on the thesis "Media Image of FDI Enterprises in the Automotive and Motorcycle Sector on Vietnamese Online Newspapers (Survey of VnExpress.net, Vneconomy.vn and Dddn.com.vn from July 2011 to June 2012)" by graduate student Nguyen Thi Huyen Thuong, majoring in Journalism.1. Student's Full Name: Nguyen Thi Huyen Thuong 2. Gender: Female 3. Date of Birth: February 26, 1988 4. Place of Birth: Bac Ninh 5. Decision No. 1883/QD-XHNV-SDH dated October 21, 2010, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Media Image of FDI Enterprises in the Automotive and Motorcycle Sector on Vietnamese Online Newspapers (Survey of VnExpress.net, Vneconomy.vn, and Dddn.com.vn from July 2011 to June 2012) 8. Major: Journalism Code: 60 32 01 9. Scientific supervisor: Dr. Nguyen Thanh Loi – Deputy Director, Deputy Head of the Event Records Department, Communist Magazine. 10. Summary of thesis results: Overview of some theoretical issues on FDI enterprises, FDI enterprises in the automotive and motorcycle sector in Vietnam; theory of online newspapers and the characteristics of online media communication, corporate image and corporate media image, the relationship between enterprises and online newspapers. Assessment of the current state of media image of FDI enterprises in the automotive and motorcycle sector on Vietnamese online newspapers. This shows: + The content of information about FDI enterprises in the automotive and motorcycle sector is quite rich, demonstrating that enterprises have initially shown interest in communicating their corporate image on online newspapers; however, cooperation with newspaper editorial offices is not yet close. Therefore, some information about enterprises is not truly accurate and objective. + With its multimedia advantages, online newspapers have vividly and attractively presented the media image of FDI enterprises in the automotive and motorcycle sector through the use of many high-quality photos and clips. However, the multi-platform presentation with boxes, tables, graphics, etc., has not been widely applied. Forecasting the development trends of the global and domestic economy impacting FDI enterprises in the automotive and motorcycle sector in Vietnam. Proposing some solutions to improve communication effectiveness: + For enterprises: comprehensively invest in the PR department, create close relationships with press agencies, do not shy away from incidents and crises, strengthen links with social media... + For online newspapers: provide truthful, objective, and diverse information, and maximize the use of multimedia to present news and articles to attract the public. 11. Practical application potential: A reference source for enterprises and online news agencies. 12. Future research directions: Provide suggested models for building a media image on online newspapers for businesses.
INFORMATION ON MASTER'S THESIS
1. Full name: Thuong Nguyen Thi Huyen 2. Sex: Female 3. Date of birth: February 26, 1988 4. Place of birth: Bac Ninh 5. Admission decision number: 1883/QD-XHNV-SĐH Dated October 21, 2010 from the Principal of University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in academic process: None (List the forms of change and corresponding times) 7. Official thesis title: Communication images of FDI enterprises in the domain of Automobiles and Motorcycles on online newspapers in Vietnam. 8. Major: Journalism research; Code: 60 32 01 9. Supervisors: PhD Nguyen Thanh Loi – Deputy Head of File and Events Board, Communist Review 10. Summary of the findings of the thesis: Generalize and complement some theoretical issues of FDI enterprises, FDI enterprises in the domain of Automobiles and Motorcycles in Viet Nam; theory of online newspapers and its communication features, corporate images and communication images, the relationship between corporate and online newspapers. Evaluate the reality of communication images of FDI enterprises in the domain of Automobiles and Motorcycles in Vietnam on online newspapers. Whereby shows: + The online information about FDI enterprises in the domain of Automobiles and Motorcycles is quite abundant, shows that they have initially interested in corporate communication images activities on online newspapers, but they were not cooperated closely with editorial offices. As a result, some information about these enterprises was not very precise and objective. + With the advantages of multimedia features, online newspapers express the corporate communication images in a lively, attractively way, using lots of qualitative photos and video clips. However, the multi-door elements with boxes, tables, graphics…on presentation were not utilized widely. Forecast how development trends of the world and domestic economy will affect FDI enterprises in the domain of Automobiles and Motorcycles in Vietnam. Propose some solutions to improve communication efficiency: + With regard to enterprises: invest more comprehensively for PR department, keep the intimate relationship with press agencies, not to avoid incidents or crises… + With regard to online newspapers: provide information honesty, objectively and diversified; associate with other communication media and utilize maximum multimedia features when presenting news, articles about Automobiles and Motorcycles interesting with people. 11. Practical applicability, if any: Reference source for enterprises and online newspapers. 12. Further research directions, if any: Suggests some models for enterprises while building communication images on online newspapers.
