Thesis information "Media image of FDI enterprises in the automobile and motorbike sector on Vietnamese online newspapers (Survey of VnExpress.net, Vneconomy.vn and Dddn.com.vn from July 2011 to June 2012)" by HVCH Nguyen Thi Huyen Thuong, majoring in Journalism.1. Full name of student: Nguyen Thi Huyen Thuong 2. Gender: Female 3. Date of birth: February 26, 1988 4. Place of birth: Bac Ninh 5. Decision to recognize student No: 1883/QD-XHNV-SDH dated October 21, 2010 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic name: Media image of FDI enterprises in the field of automobiles and motorbikes on Vietnamese electronic newspapers (Survey of VnExpress.net, Vneconomy.vn and Dddn.com.vn from July 2011 to June 2012) 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Dr. Nguyen Thanh Loi - Deputy Head of Department, Deputy Head of Event Records Department, Communist Magazine. 10. Summary of the results of the thesis: Overview of some theoretical issues on FDI enterprises, FDI enterprises in the automobile and motorbike sector in Vietnam; theory on online newspapers and communication characteristics of online newspapers, corporate image and media image of enterprises, the relationship between enterprises and online newspapers. Assess the current status of media images of FDI enterprises in the automobile and motorbike sector on Vietnamese online newspapers. Thereby, it shows that: + The content of information about FDI enterprises in the automobile and motorbike sector is quite rich, proving that enterprises have initially paid attention to communication activities of corporate image on online newspapers, however, the cooperation with newspaper editorial offices has not been close. Therefore, some information about enterprises is not really accurate and objective. + With the advantages of multimedia, online newspapers have vividly and attractively presented the media image of FDI enterprises in the automobile and motorbike sector through the use of many high-quality photos and clips. However, the multi-door element in presentation with boxes, tables, graphics, etc. has not been widely applied. Forecasting the development trend of the world and domestic economy affecting FDI enterprises in the automobile and motorbike sector in Vietnam. Proposing some solutions to improve communication efficiency: + For enterprises: comprehensive investment in PR departments, creating close relationships with press agencies, not avoiding incidents and crises, strengthening links with social media, etc. + For online newspapers: truthful, objective, diverse information, and maximum application of multimedia to present news and articles to attract the public. 11. Practical applicability: Reference source for enterprises and online newspapers. 12. Further research directions: Provide suggested models in building media images on online newspapers for businesses.
INFORMATION ON MASTER'S THESIS
1. Full name: Thuong Nguyen Thi Huyen 2. Sex: Female 3. Date of birth: February 26, 1988 4. Place of birth: Bac Ninh 5. Admission decision number: 1883/QD-XHNV-SĐH Dated October 21, 2010 from the Principal of University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in academic process: None (List the forms of change and corresponding times) 7. Official thesis title: Communication images of FDI enterprises in the domain of Automobiles and Motorcycles on online newspapers in Vietnam. 8. Major: Journalism research; Code: 60 32 01 9. Supervisors: PhD Nguyen Thanh Loi – Deputy Head of File and Events Board, Communist Review 10. Summary of the findings of the thesis: Generalize and complement some theoretical issues of FDI enterprises, FDI enterprises in the domain of Automobiles and Motorcycles in Viet Nam; theory of online newspapers and its communication features, corporate images and communication images, the relationship between corporate and online newspapers. Evaluate the reality of communication images of FDI enterprises in the domain of Automobiles and Motorcycles in Vietnam on online newspapers. Whereby shows: + The online information about FDI enterprises in the domain of Automobiles and Motorcycles is quite abundant, shows that they have initially interested in corporate communication images activities on online newspapers, but they were not cooperated closely with editorial offices. As a result, some information about these enterprises was not very precise and objective. + With the advantages of multimedia features, online newspapers express the corporate communication images in a lively, attractively way, using lots of qualitative photos and video clips. However, the multi-door elements with boxes, tables, graphics…on presentation were not utilized widely. Forecast how development trends of the world and domestic economy will affect FDI enterprises in the domain of Automobiles and Motorcycles in Vietnam. Propose some solutions to improve communication efficiency: + With regard to enterprises: invest more comprehensively for PR department, keep the intimate relationship with press agencies, not to avoid incidents or crises… + With regard to online newspapers: provide information honesty, objectively and diversified; associate with other communication media and utilize maximum multimedia features when presenting news, articles about Automobiles and Motorcycles interesting with people. 11. Practical applicability, if any: Reference source for enterprises and online newspapers. 12. Further research directions, if any: Suggests some models for enterprises while building communication images on online newspapers.
