Information about the thesis "The Role of Journalism in Protecting and Developing the Brand of Businesses" by graduate student Dao Xuan Hung, majoring in Journalism.1. Student's Full Name: Dao Xuan Hung 2. Gender: Male 3. Date of Birth: July 6, 1979 4. Place of Birth: Thanh Hoa 5. Decision No. 1883/QD-XHNV-SDH dated October 21, 2010, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: The Role of Journalism in Protecting and Developing Business Brands 8. Major: Journalism; Code: 60 32 01 9. Scientific Advisor: Assoc. Prof. Dr. Duong Xuan Son 10. Summary of thesis results: The purpose of this thesis is to conduct an in-depth study of the relationship between the press and businesses and entrepreneurs, and to clarify the role of the press in protecting and developing business brands. Through this, it proposes relevant management solutions to further enhance the support of the press in protecting and developing brands. The thesis has presented the following conclusions drawn from the current media coverage of brand protection and development: The press is a tool for protecting business brands; The press is the best means to create public opinion for businesses; The press helps businesses build brands and increase brand awareness among the public; The press builds the image of businesses in the public's mind; The press creates friendliness between businesses and the public; The press builds public trust in businesses; Trust is the secret to brand success. Brand reputation – a factor in enhancing competitiveness… Based on the above issues, this thesis has proposed suggestions for the press to draw many useful lessons for Vietnamese journalism in the process of integration, as well as to demonstrate its role in the protection and development of brands today. + The press needs to fight more vigorously in preventing trademark infringement, intellectual property rights violations, and industrial property violations. + Build a team of brand promotion professionals in a specialized and professional manner. + The press needs to focus on raising awareness among businesses about brand protection and development. + Businesses need to know how to enhance the value of their brands.
INFORMATION ON MASTER'S THESIS
1. Student's full name: Dao Xuan Hung 2. Sex: Male 3. Date of birth: 06th July 1979 4. Place of birth: Thanh Hoa 5.Decision of acknowledgment of student No.1883/QD-XHNV-SĐH dated 21st October 2010 of the Rector of the University of Social Sciences and Humanities VNU Hanoi. 6. Changes in training process : None 7. Name of thesis: Role of press in protection and development of brand name for enterprises 8. Speciality: Press study ; Code: 60 32 01 9. Scientific instructor: Associate Professor - PhD Duong Xuan Son (Clearly scientific title, diploma, full name and working place) 10. Summary results of thesis: Main purpose of this thesis is to systematic and deep study relationship about press and enterprise, businessman. At the same time, to clarify press role in development and protection of brand name for enterprises and then, propose relevant managing solutions with a view to increase more press support in development and protection of brand name. The thesis presented problems learned from propaganda on protection and development of enterprise brand name on press today. That is, press is protection device of the enterprise, press is the best device to create success for enterprise. Press helps the enterprise build up its brand name, increase awareness of enterprise brand name in public. Press builds up enterprise image in public's heart. Press establishes friendly relations between enterprise and public. Press makes public placing their trust into enterprise. Trust is the secret of success for the brand name; Brand name prestige - competitiveness increasing factor.... From above issues, the thesis put forward a proposal helping press may learn from it useful things for press activity in Vietnam during integration, as well as present its role in protection and development of brand name in today. + Press needs to fight more fiercely in preventing breach of brand name, goods brand, breach of intellectual property and industrial Property + Build up group of the brand name advertisers in the professional manner. + Press needs to care about propaganda and increase awareness of the enterprise on protection and development of brand name. + Enterprises should know what to do to increase the value of their brand names.
