Thesis information "The role of the press in protecting and developing corporate brands" by HVCH Dao Xuan Hung, majoring in Journalism.1. Full name of student: Dao Xuan Hung 2. Gender: Male 3. Date of birth: July 6, 1979 4. Place of birth: Thanh Hoa 5. Decision to recognize student No.: 1883/QD-XHNV-SDH dated October 21, 2010 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: The role of the press in protecting and developing the brand of an enterprise 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, PhD. Duong Xuan Son 10. Summary of the results of the thesis: The purpose of this thesis is to systematically and in-depth study the relationship between the press and businesses and entrepreneurs, and at the same time clarify the role of the press in protecting and developing the brand of the business, thereby proposing related management solutions to further enhance the support of the press in protecting and developing the brand. The thesis has raised issues drawn from the current propaganda of protecting and developing the brand of the business in the press: The press is a tool to protect the brand of the business; The press is the best means to create public opinion for the business; The press helps businesses build their brand, enhance the awareness of the brand of the business to the public; The press builds the image of the business in the hearts of the public; The press creates friendliness between the business and the public; The press creates public trust in the business; Trust is the secret to the success of the brand; Brand reputation - a factor to enhance competitiveness... From the above issues, the thesis has proposed that the press can draw many useful things for the Vietnamese press activities in the integration process, as well as demonstrate its role in the current work of protecting and developing brands. + The press needs to fight more fiercely in preventing the infringement of brands, trademarks, and violations of intellectual property rights and industrial property. + Building a team of people who promote brands in a professional and specialized direction + The press needs to pay attention to promoting and raising awareness for businesses about protecting and developing brands + Businesses need to know how to enhance the value of their brands
INFORMATION ON MASTER'S THESIS
1. Student's full name: Dao Xuan Hung 2. Sex: Male 3. Date of birth: 06th July 1979 4. Place of birth: Thanh Hoa 5.Decision of acknowledgment of student No.1883/QD-XHNV-SĐH dated 21st October 2010 of the Rector of the University of Social Sciences and Humanities VNU Hanoi. 6. Changes in training process : None 7. Name of thesis: Role of press in protection and development of brand name for enterprises 8. Speciality: Press study ; Code: 60 32 01 9. Scientific instructor: Associate Professor - PhD Duong Xuan Son (Clearly scientific title, diploma, full name and working place) 10. Summary results of thesis: Main purpose of this thesis is to systematic and deep study relationship about press and enterprise, businessman. At the same time, to clarify press role in development and protection of brand name for enterprises and then, propose relevant managing solutions with a view to increase more press support in development and protection of brand name. The thesis presented problems learned from propaganda on protection and development of enterprise brand name on press today. That is, press is protection device of the enterprise, press is the best device to create success for enterprise. Press helps the enterprise build up its brand name, increase awareness of enterprise brand name in public. Press builds up enterprise image in public's heart. Press establishes friendly relations between enterprise and public. Press makes public placing their trust into enterprise. Trust is the secret of success for the brand name; Brand name prestige - competitiveness increasing factor.... From above issues, the thesis put forward a proposal helping press may learn from it useful things for press activity in Vietnam during integration, as well as present its role in protection and development of brand name in today. + Press needs to fight more fiercely in preventing breach of brand name, goods brand, breach of intellectual property and industrial Property + Build up group of the brand name advertisers in the professional manner. + Press needs to care about propaganda and increase awareness of the enterprise on protection and development of brand name. + Enterprises should know what to do to increase the value of their brand names.
