TTLV: Organizing cultural and artistic events in print media

Thesis information "Organizing cultural and artistic events in Vietnamese printed newspapers in the early 21st century" by HVCH Pham Thanh Huyen, majoring in Journalism.1. Full name of student: Pham Thanh Huyen 2. Gender: Female 3. Date of birth: March 9, 1984 4. Place of birth: Hiep Hoa Hospital, Bac Giang 5. Decision to recognize student No.: 2463/2006/QD/XHNV-KH&SDH dated November 3, 2006 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: One-year extension from December 2009 to December 2010 7. Thesis topic: Organizing cultural and artistic events in Vietnamese printed newspapers in the early 21st century 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Minh Thai - Lecturer of the Faculty of Journalism and Communication, University of Social Sciences and Humanities 10. Summary of the results of the thesis: - The thesis has initially compiled quite a complete list of concepts and theories that currently exist in parallel in the world and Vietnam about PR and events - From the practical survey of three newspapers Thanh Nien, Tuoi Tre TP.Ho Chi Minh, Tien Phong through a number of events, the thesis has pointed out the advantages and disadvantages of Vietnamese print newspapers today in the process of organizing events. - The thesis also makes some recommendations on organizing events for the press and tries to create a general model for press event organization activities, with two requirements: *In terms of personnel: There needs to be a separate department in charge of PR, including the following components: - Planning department - Organization department - Press relations department - public - sponsor - Situation handling department - Finance department - Spokesperson *In terms of organization, press PR needs to have the following steps: - Survey public opinion, assess the situation -> Write a report - Proceed to make a specific plan, build a PR program - Hold a press conference to announce the event - Organize the event simultaneously with the communication campaign through a news system in the newspaper and request support from other press agencies - Summarize the event. 11. Practical applicability: Finding and establishing a general model for the organization of cultural and artistic events of the press can be the foundation from which each press agency will apply it as its own backbone when organizing events. Any other flexible changes in the organization process will not deviate when there is a stable framework. 12. Further research directions: According to the author, studying three newspapers with a few typical events cannot honestly and fully reflect the current situation of TCSK activities of print newspapers in Vietnam. If possible, this topic can delve deeper into the TCSK activities of many other press agencies (because currently most print newspapers in Vietnam often TCSK for their own newspapers), thereby finding out the impacts of TCSK on press principles, on public attitudes and building a more specific model that can be applied to all press agencies when organizing events. Such practical studies, after being summarized into theory, will have extremely important significance for Vietnam's press activities in this period, to gradually modernize the press./. 13. Published works related to the thesis: - Event organization activities of Ho Chi Minh City Youth Newspaper revolving around the book "Dang Thuy Tram's Diary" - Student scientific research in 2005, Faculty of Journalism, University of Social Sciences and Humanities