Information on the thesis "Marketing Activities of Nanyang Technological University Library, Singapore and its Applicability to Ta Quang Buu Library - Hanoi University of Science and Technology" by graduate student Vu Quynh Nhung, majoring in Library Science.1. Student's Full Name: Vu Quynh Nhung 2. Gender: Female 3. Date of Birth: May 30, 1983 4. Place of Birth: Hanoi 5. Decision No. 2463/QD-XHNV-KH&SDH dated November 3, 2006, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: Academic results were deferred due to maternity leave for one year from November 2009 to November 2010. 7. Thesis Title: Marketing Activities of the Library at Nanyang Technological University, Singapore, and its Applicability to the Ta Quang Buu Library - Hanoi University of Science and Technology 8. Major: Library Science Code: 60.32.20 9. Scientific Advisor: Assoc. Prof. Dr. Tran Thi Quy - Faculty of Information and Library Science - University of Social Sciences and Humanities - Vietnam National University, Hanoi. 10. Summary of thesis results: Academically: Systematized the theory of marketing in information and library science. Evaluated the leading role of marketing and the necessity of studying marketing plans in the overall strategy of each library. Developed a model and steps for conducting marketing for university libraries. Practically: Provided a specific method for conducting marketing activities for Ta Quang Buu Library based on survey results, research, and comparison with the marketing activities of Nanyang Technological University Library, Singapore. The research results also offer suggestions for Vietnamese university libraries to implement their marketing activities. 11. Practical applications: The topic has potential applications for library information marketing at the Ta Quang Buu Library - Hanoi University of Science and Technology. 12. Future research directions: 13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Quynh Nhung 2. Sex: Fenmale 3. Date of birth: May 30th 1983 4. Place of birth: Ha Noi 5. Admission decision number: 2463/QD- XHNV KH&SĐH Dated November 3rd 2006 6. Changes in academic process: Reservations study results because of maternity during one year from November 2009 to November 2010. 7. Official thesis title: Library marketing activities of the Nanyang Technologies University Library of Singapore and the ability to apply for Ta Quang Buu Library-Ha Noi University of Technologies. 8. Major: Library Science 9. Code: 60.32.20 10. Supervisors: PhD.Dr. Tran Thi Quy. Office: Library and Information Science-University of Social Sciences and Humanities -Vietnam National University of Hanoi 11. Summary of the findings of the thesis: Theory: Systematizing of marketing theory in library and information activities.. Assessing the leading role of Marketing and the need for market research in building the overall strategy of each library. Building models and marketing steps for academic libraries. Practice: Finding methods to conduct specific marketing activities for the Ta Quang Buu Library, based on survey, research results and compare with the marketing activities of Nanyang Technological University Library in Singapore. Results of the study can also be used as suggestions for the academic library in Vietnam to implement its marketing 12. Practical applicability, if any: Subject is applicability for the library information activities in the Ta Quang Buu Library- Hanoi University of Technology. 13. Further research directions, if any: None 14. Thesis-related publications: None
