Thesis information "Marketing activities of Nanyang Technological University Singapore Library and the possibility of application to Ta Quang Buu Library - Hanoi University of Science and Technology" by HVCH Vu Quynh Nhung, majoring in Library Science.1. Full name of student: Vu Quynh Nhung 2. Gender: Female 3. Date of birth: May 30, 1983 4. Place of birth: Hanoi 5. Decision to recognize student No.: 2463/QD-XHNV-KH&SĐH dated November 3, 2006 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: Reserved learning results due to maternity leave for 1 year from November 2009 to November 2010. 7. Thesis topic: Marketing activities of the Library of Nanyang Technological University, Singapore and the possibility of application to Ta Quang Buu Library - Hanoi University of Science and Technology 8. Major: Library Science; Code: 60.32.20 9. Scientific supervisor: Associate Professor, Dr. Tran Thi Quy - Faculty of Library Information - University of Social Sciences and Humanities - Vietnam National University, Hanoi. 10. Summary of the thesis results: In terms of academics: Systematizing the theory of marketing in library information. Assessing the leading role of Marketing and the necessity of researching marketing plans in the overall strategy of each library. Building a model and steps to conduct marketing for university libraries. In terms of practice: Proposing specific marketing methods for Ta Quang Buu Library based on the results of surveys, research and comparison with the marketing activities of Nanyang Technological University Library, Singapore. The results of the research are also suggestions for Vietnamese university libraries to implement their marketing activities. 11. Practical applicability: The topic has the potential to be applied to library information marketing at Ta Quang Buu Library - Hanoi University of Science and Technology. 12. Further research directions: 13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Quynh Nhung 2. Sex: Fenmale 3. Date of birth: May 30th 1983 4. Place of birth: Ha Noi 5. Admission decision number: 2463/QD-XHNV KH&SĐH Dated November 3rd 2006 6. Changes in academic process: Reservations study results because of maternity during one year from November 2009 to November 2010. 7. Official thesis title: Library marketing activities of the Nanyang Technologies University Library of Singapore and the ability to apply for Ta Quang Buu Library-Ha Noi University of Technologies. 8. Major: Library Science 9. Code: 60.32.20 10. Supervisors: PhD.Dr. Tran Thi Quy. Office: Library and Information Science-University of Social Sciences and Humanities -Vietnam National University of Hanoi 11. Summary of the findings of the thesis: Theory: Systematizing of marketing theory in library and information activities.. Assessing the leading role of Marketing and the need for market research in building the overall strategy of each library. Building models and marketing steps for academic libraries. Practice: Finding methods to conduct specific marketing activities for the Ta Quang Buu Library, based on survey, research results and compare with the marketing activities of Nanyang Technological University Library in Singapore. Results of the study can also be used as suggestions for the academic library in Vietnam to implement its marketing 12. Practical applicability, if any: Subject is applicability for the library information activities in the Ta Quang Buu Library- Hanoi University of Technology. 13. Further research directions, if any: None 14. Thesis-related publications: None
