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TTLV: The need for agricultural and rural information among farmers.

Sunday - December 11, 2011 03:22
Information on the thesis "The need for agricultural and rural information among farmers (Through a survey in Vinh Trinh commune, Vinh Thanh district, Can Tho)" by graduate student Le Thi Hue, majoring in Sociology.
Information on the thesis "The need for agricultural and rural information among farmers (Through a survey in Vinh Trinh commune, Vinh Thanh district, Can Tho)" by graduate student Le Thi Hue, majoring in Sociology.1. Student's Full Name: Le Thi Hue 2. Gender: Female 3. Date of Birth: August 2, 1986 4. Place of Birth: Quang Duc – Quang Xuong – Thanh Hoa 5. Decision No. 1355/2008/QD-XHNV-KH&SDH dated October 24, 2008, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student. 6. Changes during the training process: None 7. Thesis Title: “The Need for Agricultural and Rural Information Use by Farmers” (Based on a survey in Vinh Trinh commune, Vinh Thanh district, Can Tho) 8. Major: Sociology; Code: 603130 9. Scientific Advisor: Dr. Nguyen Thi Thu Ha – Deputy Head of the Sociology Department, University of Social Sciences and Humanities - Vietnam National University, Hanoi 10. Summary of Thesis Results: The thesis has identified the following issues: The current state of farmers' access to agricultural and rural information: Regarding the types of information, while information serving agricultural production and agricultural market information attracts the attention of many farmers, policy information still seems quite "unfamiliar" to this group. Regarding information channels, those that farmers have not highly rated for effectiveness include television, radio, associations, organizations, and word-of-mouth channels such as friends, neighbors, and traders. Farmers mainly access agricultural and rural information during off-hours, such as mornings, afternoons, or early evenings, near the time of news broadcasts on VTV1 (between 5:01 PM and 8:00 PM). Regarding the effectiveness of information channels and types of information: Farmers highly value the role of agricultural market information and information serving agricultural production (diseases, weather, new technical methods). Information on agricultural policies has not been highly rated by farmers. Regarding the effectiveness of agricultural and rural information channels: Television remains the channel this group rates as the most effective. Other types of information channels such as radio and associations are also highly valued by many people. Print and online newspapers have not yet been effective in reaching rural people. Farmers' needs for agricultural information and channels: Information on agricultural markets and information serving agricultural production are the types of information that most farmers want to access. Meanwhile, information on agricultural policies is not really appealing to farmers. Regarding farmers' needs for agricultural information channels, most respondents said they "very much want" to access agricultural information through television. The number of people who want to access agricultural information through agricultural and fisheries extension centers and through associations and organizations is roughly equal. Furthermore, when researching the optimal time for accessing agricultural information, most farmers indicated that the most suitable time was during their evening rest, ranging from 5:01 PM to 8:00 PM. Based on these issues, the thesis offers several recommendations to improve the effectiveness of agricultural and rural information for farmers. 11. Practical application: The thesis can be used as a reference document for media agencies and information centers at the local and central levels to assess the information needs of farmers, thereby developing appropriate strategies to meet their practical needs. 12. Further research directions: The topic can be further researched in directions such as: Expanding the scope to many rural areas nationwide. - Specialized research on a specific type of information channel (current access, role, needs)...

INFORMATION ON MASTER'S THESIS

1. Full name : Le Thi Hue 2. Sex: Female 3. Date of birth: August 2, 1986 4. Place of birth: Quang Duc – Quang Xuong – Thanh Hoa 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH on Oct 24th, 2008 6. Changes in academic process: None 7. Official thesis title: Needs of agricultural information of the farmers (Through the survey in Vinh Trinh, Vinh Thanh district, Can Tho province) 8. Major: Sociology Code: 9. Supervisors: Dr. Nguyen Thi Thu Ha - Vice Dean of Sociology - University of Social Sciences & Humanities - Hanoi National University 10. Summary of the findings of the thesis: Thesis has shown the following issues: * Status of access to agricultural information in rural areas (Agriculture and Rural) of farmers: Regarding the type of information, while the information service of agricultural production and agricultural market information to attract the attention of many farmers, the policy information seems quite "familiar" with the group this object. Regarding the media, the media are not farmers is highly effective TV, radio, associations, unions, the channel mouth as friends, neighbors, traders ... Time access to agricultural information, rural farmers mainly in the hours outside the hours of labor producing the morning, afternoon, or early evening, nearly time current affairs program broadcast on VTV1 (in time slot from 17:01 - 20:00). * Evaluate the effectiveness of communication channels, the types of information: Regarding the effect of the type of agricultural information, rural farmers appreciate the role of the type of agricultural market information and information for agricultural production (disease, weather, methods new technology). The type of information on agricultural policies has not been evaluated farmers with high efficiency. Regarding the effect of the Agriculture and Rural media: TV channels are still the subjects of this group rated the most effective. The types of media such as radio, unions and associations are many people appreciate. Types of printed press, not to promote network efficiency with rural people. * The needs of peasant farmers for the types of information and communication channels for Agriculture and Rural Demand for Agriculture and Rural types of information: Information and agricultural market information service of agricultural production is the kind of information that most farmers are keen to get access to. Meanwhile, agricultural policy information is not really "salty" for farmers. On the demand of farmers for agricultural information channels, farmers, the majority of respondents said they were "very desirable" to have access to the agricultural and rural through television. People want access to agriculture through the heart of agriculture, fisheries and through associations, unions at similar levels. Besides, the time to learn about access to agricultural information, most farmers said that the most appropriate time to rest at night, ranging from 17:01-20:00. * Of those issues, the thesis has put forward some recommendations that contribute to improving the efficiency of agricultural information and rural areas for farmers. 12. Practical applicability, if any: Thesis can be used as a reference for the media, the information center of local and national authorities to assess the information needs of farmers, from which appropriate development meets the real needs of farmers. 13. Further research directions, if any: Thesis can be deployed for further research directions such as: - Expand the scope of research in many rural areas of the country. - Research on a specific channel information (access status, roles, needs )...

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