Thesis information "Public relations and ethics of public relations practitioners" by HVCH Ta Thi Hong Hanh, majoring in Philosophy.Full name of student: Ta Thi Hong Hanh Gender: Female Date of birth: June 22, 1983 Place of birth: Nam Dinh Decision to recognize student No.: 2463 dated November 3, 2006 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. Thesis topic: Public relations and ethics of those working in the field of public relations. Major: Philosophy Code: 60 22 80. Scientific supervisor: Associate Professor, Dr. Nguyen Linh Khieu - Head of Department - Head of Political Department of Communist Magazine. Changes during the training process: The student submitted an application to extend the thesis defense period due to health reasons and the school agreed. The study period was extended until the end of November 2010 according to Decision No.: 590/QD - KH&SĐH; dated October 8, 2009. Summary of the results of the thesis: The thesis with the topic "Public relations and ethics of people working in the field of public relations" is a relatively new research topic. In fact, there has been almost no important work in our country focusing on in-depth research on this issue. The research really meets the urgent requirements of both theory and practice of our country's social life in general and the activities of the media industry in particular. Based on the research content, the thesis has achieved the following results: - Focusing on in-depth research and clarifying the basic theoretical content of media and the public relations industry (PR). Helping readers have an overview of the long-term historical development process of PR, avoiding overlap and confusion when distinguishing the concept of "public relations" which is still very common for those working in PR today. - Clarifying the differences between the roles, functions, and forms of public relations and other forms of communication such as marketing, advertising, marketing, and propaganda. - Clearly defining the concept of position, role, and tasks of those working in the field of public relations. Helping readers have a detailed, specific, and clear view of the division of concepts of functions corresponding to each position of PR staff, thereby creating conditions for determining the position of individuals when working in PR in practice more accurately. - Clarifying the ethical issues of people working in the field of public relations. Stating the necessary ethical standards that a professional PR staff must have. Analyzing and demonstrating ethical requirements with practical, vivid examples. - Clarifying the ethical status of the current PR staff along with the challenges in making humane and ethical operational decisions. - Proposed some basic solutions to contribute to building and improving the ethics of people working in the PR field in the world and in Vietnam at the present stage. - The thesis has also contributed to creating more directions for developing research on other fields of activity that affect PR work such as journalism, law, etc. Practical applicability: - Help people working in the PR field to further develop in terms of theory as well as in terms of practical activities. The topic has proposed practical ethical standards and basic solutions for PR staff to have a framework of principles of operation to guide decision making and consider the nature and purpose of the work. Further research directions: - Develop research in the direction of focusing more on the development of PR in Vietnam. The most important forms of PR applied in Vietnam at the present stage in the world PR sector. - It is necessary to focus on clarifying the gap between the role and function of PR in the relationship with the press in Vietnam. - Focus more on researching the type of financial PR and in non-governmental organizations. - Focus on researching and building a separate, systematic legal framework with necessary sanctions to regulate the activities of PR staff.
INFORMATION ON MASTER'S THESIS
Full name: Ta Thi Hong Hanh Sex: Female Date of birth: 06/22/1983 Place of birth: Nam Dinh Admission decision number: 2463/2006. Date: March 11, 2006 Changes in academic process: Because of the bad situation of the thesis writer's health, I did report a letter to mi Dean and mi Head of department of managing scientific research and post training so that they allowed me to delay mi thesis defending time from 11/2009 to 11/2010 and they did accept my proposal according to the decision number of: 590/QD – KH&SĐH; Date: August 10, 2009. Official thesis title: Public Relations and ethics of the Public Relations Makers. Major: Marxist – Leninist Philosophy Code: 60 22 80 Supervisor: Association Professor and Ph.D Nguyen Linh Khieu – Head of political department of the Communist Review. Summary of the findings of the thesis: The thesis named “Public Relations and ethics of the Public Relations makers” is a pretty new title in Vietnam these days. In fact, There is hardly any important research concentrating on this title deeply. The research on this thesis actually satisfies the demands about the theory and the practice of our country's society – life in general and to the media in particular. Based on the content of the research, the thesis reaches some important results such as: Concentrating on researching deeply and bringing the meaning of theoretical content on mass media and public relations. It helps the readers to have an overall view about the long historical developing process of PR. It also helps people to avoid misunderstanding the conception of PR which often occurs to the PR makers these days. Bringing out the meaning of the differences in the roles, functions and positions of PR among other kinds of mass media. Navigating clear the conception of the positions, roles, missions of PR makers. It helps the readers to have a detailed view about the division of equivalent functions with the suitable positions of PR makers. From that point, it brings opportunity to verify the position of PR makers when they act. Bringing out the meaning of the ethical issues of PR makers. It states the needly moral criteria in which every PR maker must have. Analyze and prove the ethical demands by practical and vivid examples. Bringing out the meaning of the ethically real situations of PR makers these days with the hardships in making ethical and humane decisions. Proposing some basic solutions to build and enhance the ethics of PR makers all over the world and in Vietnam. This thesis also makes a great contribution to create more research trends of the development in some other action fields related to PR such as journalism and justice. Practical applicability: This thesis helps PR makers to have the further development not only about the theory, but also about the practice. It also proposes some necessarily ethical criteria and some basic resolutions to help PR makers have a frame of action to orient the decision making and considerate the natures and the purposes of their career. Further research directions: Developing researches according to the trend of the growing of PR in Vietnam, the basic forms applied to Vietnam's society these days. Should focus on highlighting the distance in functions, roles and positions between PR and the journalisms in Vietnam. Prioritizing the PR researches in finance and in non-government organizations. Trending towards the creation of private lawful frame and must be well-organized with sanctionary solutions to adjust PR makers actions.
