Information about the thesis "Public Relations and the Ethics of Public Relations Professionals" by graduate student Ta Thi Hong Hanh, majoring in Philosophy.Student's full name: Ta Thi Hong Hanh. Gender: Female. Date of birth: June 22, 1983. Place of birth: Nam Dinh. Decision number recognizing the student: 2463, dated November 3, 2006, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. Thesis title: Public relations and the ethics of those working in the field of public relations. Major: Philosophy. Code: 60 22 80. Scientific supervisor: Assoc. Prof. Dr. Nguyen Linh Khieu – Director – Head of the Political Department of the Communist Magazine. Changes during the training process: The student submitted a request to extend the thesis defense time due to health reasons and was approved by the university. The study period was extended until the end of November 2010 according to decision number: 590/QD – KH&SDH; dated October 8, 2009. Summary of Thesis Results: The thesis, with the topic "Public Relations and the Ethics of Public Relations Professionals," is a relatively new research topic. In fact, there are almost no significant works in our country that focus deeply on this issue. The research truly meets the urgent demands, both theoretical and practical, of Vietnamese society in general and the activities of the media industry in particular. Based on the research content, the thesis has achieved the following results: - Focusing on in-depth research and clarifying the basic theoretical content of communication and the public relations (PR) industry. This helps readers gain an overview of the long historical development of PR, avoiding overlap and confusion when distinguishing the concept of "public relations," which is still very common among PR professionals today. - The book clarifies the differences in roles, functions, and forms between public relations and other forms of communication such as marketing, advertising, and public relations. - It clearly defines the concept of the position, role, and responsibilities of those working in the field of public relations. This provides readers with a detailed, specific, and clear understanding of the functions corresponding to each position of a PR professional, thereby facilitating a more accurate assessment of an individual's position in PR practice. - It clarifies the ethical issues of those working in the field of public relations. It outlines the necessary ethical standards that a professional PR employee must possess. It analyzes and demonstrates these ethical requirements with vivid, real-world examples. - It clarifies the current ethical state of the PR workforce and the challenges in making humane and ethical operational decisions. - This thesis has proposed several fundamental solutions to contribute to building and enhancing the ethics of PR professionals worldwide and in Vietnam in the current period. - The thesis has also contributed to creating further research directions on other fields of activity that influence PR work, such as journalism and law. Practical applications: - It helps PR professionals to further develop both theoretically and practically. The thesis has proposed practical ethical standards and fundamental solutions to provide PR staff with a framework of principles to guide decision-making and consider the nature and purpose of their work. Future research directions: - Further research focusing on the development of PR in Vietnam. The most important forms of PR applied in Vietnam in the current period within the PR sub-discipline of the world. - There is a need to clarify the gap between the roles and functions of PR in relation to media organizations in Vietnam. - Further focus should be placed on researching financial PR and PR within non-governmental organizations. - The research should aim to develop a separate, systematic legal framework along with necessary sanctions to regulate the activities of PR professionals.
INFORMATION ON MASTER'S THESIS
Full name: Ta Thi Hong Hanh Sex: Female Date of birth: 06/22/1983 Place of birth: Nam Dinh Admission decision number: 2463/2006. Date: March 11, 2006 Changes in academic process: Because of the bad situation of the thesis writer's health, I did report a letter to mi Dean and mi Head of department of managing scientific research and post training so that they allowed me to delay mi thesis defending time from 11/2009 to 11/2010 and they did accept my proposal according to the decision number of: 590/QD – KH&SĐH; Date: August 10, 2009. Official thesis title: Public Relations and ethics of the Public Relations Makers. Major: Marxist – Leninist Philosophy Code: 60 22 80 Supervisor: Association Professor and Ph.D Nguyen Linh Khieu – Head of political department of the Communist Review. Summary of the findings of the thesis: The thesis named “Public Relations and ethics of the Public Relations makers” is a pretty new title in Vietnam these days. In fact, There is hardly any important research concentrating on this title deeply. The research on this thesis actually satisfies the demands about the theory and the practice of our country's society – life in general and to the media in particular. Based on the content of the research, the thesis reaches some important results such as: Concentrating on researching deeply and bringing the meaning of theoretical content on mass media and public relations. It helps the readers to have an overall view about the long historical developing process of PR. It also helps people to avoid misunderstanding the conception of PR which often occurs to the PR makers these days. Bringing out the meaning of the differences in the roles, functions and positions of PR among other kinds of mass media. Navigating clear the conception of the positions, roles, missions of PR makers. It helps the readers to have a detailed view about the division of equivalent functions with the suitable positions of PR makers. From that point, it brings opportunity to verify the position of PR makers when they act. Bringing out the meaning of the ethical issues of PR makers. It states the needly moral criteria in which every PR maker must have. Analyze and prove the ethical demands by practical and vivid examples. Bringing out the meaning of the ethically real situations of PR makers these days with the hardships in making ethical and humane decisions. Proposing some basic solutions to build and enhance the ethics of PR makers all over the world and in Vietnam. This thesis also makes a great contribution to create more research trends of the development in some other action fields related to PR such as journalism and justice. Practical applicability: This thesis helps PR makers to have the further development not only about the theory, but also about the practice. It also proposes some necessarily ethical criteria and some basic resolutions to help PR makers have a frame of action to orient the decision making and considerate the natures and the purposes of their career. Further research directions: Developing researches according to the trend of the growing of PR in Vietnam, the basic forms applied to Vietnam's society these days. Should focus on highlighting the distance in functions, roles and positions between PR and the journalisms in Vietnam. Prioritizing the PR researches in finance and in non-government organizations. Trending towards the creation of private lawful frame and must be well-organized with sanctionary solutions to adjust PR makers actions.
